Arrow’s Brand Campaign Highlights Innovation’s Role as Key Economic Driver
Global technology company launches thought leadership and brand campaign
ENGLEWOOD, Colo. -- April 8, 2013
Celebrating the impact that innovation has on improving daily life, Arrow
Electronics Inc. (NYSE:ARW) today announced a multifaceted, multichannel
awareness effort designed to promote the company’s leading position in the
electronics supply chain and distribution industry and its communities.
Launched with a series of television advertisements broadcast nationally on
the CBS television network during the NCAA Division I men’s basketball
semifinals on April 6 and continuing with placements during tonight’s
championship game, the overall campaign will span national business media,
industry vertical publications and social media. The campaign targets the full
spectrum of company stakeholder audiences, including Arrow’s customers,
partners, employees, investors and communities. The advertising highlights the
role innovation plays in driving global economic markets and growth.
“For more than 75 years, Arrow has helped guide innovation for thousands of
companies across multiple industries around the world, and it’s time to tell
that story,” said Richard Kylberg, vice president of corporate communications
and global marketing for Arrow. “This multifaceted campaign acknowledges the
expertise, knowledge and innovative spirit of our employees, customers,
suppliers and partners. The campaign aligns with Arrow’s focus on expanding
into global markets, attracting the best talent and driving technology to
inspire the next generation of courageous innovators to look five years out
and create smart solutions that explore the boundaries of what’s possible and
deliver what’s practical.”
The campaign builds on Arrow’s “Five Years Out” brand platform, the creative
expression of Arrow’s unique vantage point across the entire technology
landscape and ability to see trends long before they appear on the market. The
campaign showcases innovators who make the world a better place by featuring
renowned innovators such as Thomas Edison, Leonardo DaVinci, Benjamin Franklin
and the Wright Brothers using present-day technological innovations such as
mobile devices, solid-state lighting and cloud computing, and speculating
about technology innovations yet to appear on the market.
Through approximately 25 acquisitions over the past three years, Arrow has
expanded its portfolio to provide comprehensive support for the complete
lifecycle of electronic components and enterprise computing solutions. The
company’s product lifecycle services support the reverse logistics and
end-of-life management arenas, among others.
The Innovators Club television advertisements were produced by Ogilvy & Mather
Chicago. For more information on the Innovators Club and Arrow’s Five Years
Out brand platform, please visit www.arrow.com.
ABOUT ARROW ELECTRONICS
Arrow Electronics is a global provider of products, services and solutions to
industrial and commercial users of electronic components and enterprise
computing solutions. Arrow serves as a supply channel partner for more than
100,000 original equipment manufacturers, contract manufacturers and
commercial customers through a global network of more than 470 locations in 55
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