Hertz Partners With Holiday Holdings To Grow Southern African Outbound Car Rentals

  Hertz Partners With Holiday Holdings To Grow Southern African Outbound Car
                                   Rentals

  PR Newswire

  PARK RIDGE, New Jersey, April 8, 2013

 - Latest GSA appointment by world's largest general use car rental brand to
                        boost key global Hertz markets

PARK RIDGE, New Jersey, April 8, 2013 /PRNewswire/ --The Hertz Corporation
(NYSE: HTZ) the world's largest general use car rental brand has appointed
Holiday Holdings International as its exclusive General Sales Agent (GSA) in
Southern Africa.

(Logo: http://photos.prnewswire.com/prnh/20110810/NY50373LOGO )

The new partnership has tasked Holiday Holdings to grow outbound car rental
reservations from South Africa, Namibia, Swaziland, Lesotho, Zimbabwe and
Botswana to more than 8,800 Hertz locations worldwide in 150 countries.

In 2012 the USA was the most popular destination for Hertz customers from
Southern Africa, while seven European countries were among the top ten
destinations, including the UK, Germany, Italy, France, Switzerland, Greece,
and Spain.

Michel Taride, Group President, RAC International, Hertz Corporation,
commented: "For more than 90 years, Hertz has helped millions of customers
from all over the world enjoy the freedom of the open road, and we view
Southern Africa as an important emerging source market for our international
car rentals.

With its wealth of travel trade experience and in-depth market knowledge of
Southern African countries, Holiday Holdings International is ideally
positioned to help Hertz expand its long-term outbound growth strategy for key
global markets such as the USA and Europe."

Gavin Simpson, CEO of Holiday Holdings added: "Given the magnitude of this
important account, Hertz undertook a detailed evaluation of the available
options for GSA representation in Southern Africa before deciding on the
appointment of Holiday Holdings International.

We will collaborate closely with the local Hertz franchisee to grow both
domestic and outbound business for Hertz and the respective brand ambassadors
of each organization will coordinate their sales efforts to maximize synergy
wherever possible."

Holiday Holdings International has set up a local reservations office and call
centre for Hertz in the Randburg district of Johannesburg to service the
travel trade and corporate market.

The new partnership will increase Hertz product awareness among travel trade
and grow outbound sales by capitalizing on Holiday Holding's longstanding
relationship with the travel industry in Southern Africa. While the USA and
Europe remain among the most popular outbound destinations for Hertz customers
from Southern Africa in 2012, the United Arab Emirates witnessed the most
growth year-on-year.

Southern Africans renting with Hertz in the vibrant Gulf country grew by 74
per cent in 2012, while in Spain, Hertz car rentals by Southern Africans
increased by 34 per cent, in Germany by 27 per cent, and in France and UK by
13 per cent and seven per cent respectively.

Hertz has a global portfolio of outbound products that can be easily booked
via the travel trade, offering a global fleet of more than 500,000 vehicles
for corporate and leisure travellers. Travel agents and operators can contact
Holiday Holdings for car rental quotations and reservations on 0861 4 HERTZ in
South Africa and 27 11 289 8001 from other Southern African countries.

About The Hertz Corporation

Hertz operates its car rental business through the Hertz, Dollar and Thrifty
brands from approximately 10,400 corporate, licensee and franchisee locations
in North America, Europe, Latin America, Asia, Australia, Africa, the Middle
East and New Zealand. Hertz is the largest worldwide airport general use car
rental brand, operating from approximately 8,800 corporate and licensee
locations in approximately 150 countries. Hertz is the number one airport car
rental brand in the U.S. and at 111 major airports in Europe. Dollar and
Thrifty have approximately 1,580 corporate and franchisee locations in
approximately 80 countries. Hertz is an inaugural member of Travel + Leisure's
World's Best Awards Hall of Fame and was recently named, for the thirteenth
time, by the magazine's readers as the Best Car Rental Agency. Hertz was also
voted the Best Overall Car Rental Company in Zagat's 2012/13 U.S. Car Rental
Survey, earning top honors in 14 additional categories, and the Company swept
the global awards for Best Rewards Program and Best Overall Benefits from
FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus
Rewards, NeverLost®, and unique cars and SUVs offered through the Company's
Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from
the competition. Additionally, Hertz owns the vehicle leasing and fleet
management leader Donlen Corporation and operates the Hertz On Demand car
sharing business. The Company also owns a leading North American equipment
rental business, Hertz Equipment Rental Corporation, which includes Hertz
Entertainment Services.

About Hertz EMEA

Hertz has a strong presence in the Middle East and Africa region, with 11
Hertz franchisees in the Middle East and 23 in Africa, and a total of 66
locations in the Middle East and 161 outlets in Africa, offering a wide range
of car rental and leasing services. Hertz locations across the region offer
customers the most modern fleet of vehicles in the market, with a focus on
quality, safety and reliability.

About Holiday Holdings

Holiday Holdings was established in 1976 and evolved to become the largest and
most successful privately owned multi-award winning travel services consortium
of its kind in Southern Africa, representing the world's leading cruise,
hotel, rail, coach, airline and now rental car corporations in the local
market.

                                                       CONTACT (Middle East) :
CONTACT (U.S.) :
                  CONTACT (International) :            Gareth Wright
Paula Rivera
                  Zoe White+44-1895-553-887            Total Communications
+1-201-307-2824   zoewhite@hertz.com
                                                       +971-4-428-1502
privera@hertz.com
                                                       gareth@totalcompr.ae



Website: http://www.hertz.com