Bundesliga Selects ChyronHego as Official Provider of Real-Time Digital Sports Data

Bundesliga Selects ChyronHego as Official Provider of Real-Time Digital Sports 
League to Implement Industry-Leading TRACAB Technology in Bundesliga
and Bundesliga 2 Live Sports Broadcasts 
LAS VEGAS, NV -- (Marketwired) -- 04/08/13 --  ChyronHego (NASDAQ:
CHYR) today announced that the Deutsche Fussball Liga (DFL) has
selected ChyronHego to provide real-time digital sports data for the
Bundesliga and Bundesliga 2's live sporting broadcasts. ChyronHego's
acclaimed TRACAB system will be used to collect player and ball
statistics in unprecedented detail for the span of the four year
contract, valid until the close of the 2016/17 season. 
"We are extremely proud to be engaging with the DFL on this important
initiative," said Chairman and CEO of Hego, Johan Apel. "The latest
4th generation of our TRACAB tracking technology that will be rolling
out across the Bundesliga, will give huge possibilities on gaining
much deeper insight into the game for clubs, the media and fans. It
also offers exciting new opportunities for visually enhancing the
league's live TV coverage and second-screen applications with
ChyronHego's wide array of industry-standard broadcast solutions." 
The landmark contract has been awarded to ChyronHego who formed a
consortium with Opta Sport and with whom they have worked on similar
joint projects internationally. Opta Sport will be supplying
match-specific statistics such as goals, assists, and throw-ins, etc.
Hego will be collecting player/ball-specific data such as positional
data, distance covered, and speeds.  
The underlying aim of the contract is to support German professional
clubs in their efforts to optimise sporting performance through
state-of-the-art analytical methodologies and technology. The volume
and depth of data to be provided will be the most comprehensive of
any such contract in the professional game worldwide, and the package
will make additional data and video-based material available to the
clubs at no extra cost. 
In addition to supplying data to the league, the agreement also gives
ChyronHego and Opta the rights to market the official Bundesliga and
Bundesliga 2 data to the media, betting agencies, clubs, and league
About Chyron 
 Chyron (NASDAQ: CHYR) is a leading provider of
Graphics as a S
ervice for on-air and digital video applications
including newsrooms, studios, sports broadcasting facilities, and
corporate video environments. An Emmy(R) Award-winning company whose
products have defined the world of digital and broadcast graphics,
Chyron's graphics solutions include the Axis World Graphics online
content creation software and order management system, on-air
graphics systems, clip servers, channel branding, and graphics asset
management solutions, all of which may be incorporated into the
company's BlueNet(TM) end-to-end graphics workflow. More information
about Chyron products and services is available on the company
websites: www.chyron.com and www.axisgraphics.tv. The company's
investor relations information is at investor.chyron.com.  
About Hego
 Founded in 1969, Hego has spent over four decades helping
broadcasters and the sports industry offer audiences a more engaging
live entertainment experience. Hego has a reputation for being at the
forefront of enhancing the presentation of live data and video
through its innovative technology in real-time graphics, virtual
graphics, touch and telestration, as well as its revolutionary 3D
player tracking system. These capabilities are delivered either as
products or as full production services. 
Headquartered out of Stockholm, Sweden the company also has offices
in Finland, Norway, Denmark, Czech Republic, Slovak Republic, the
United Kingdom and the United States. For more information about the
company and its offering please see: www.hegogroup.com. 
Social Media 
Facebook: http://www.facebook.com/chyronhego
 Tumblr: http://chyronhego.tumblr.com/  
User Forum: http://forum.chyron.com/vbb/index.php
All trademarks and registered trademarks mentioned herein are the
property of their respective owners.  
Visit ChyronHego at NAB 2013, Booth, SL1010 
Press Contact:
Allyson Patanella 
Public Relations Manager
Tel: +1 (631) 845-2102 
Email: allyson.patanella@chyronhego.com 
Company Contact:
Ian Wray 
Group Sales Director
Tel: +45 40 80 14 32
Email: ian.wray@chyronhego.com 
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