Rogers Media and Walmart Canada Unveil Walmart Live Better Multiplatform Magazine

Rogers Media and Walmart Canada Unveil Walmart Live Better Multiplatform 
- Walmart's Live Better magazine hits market today; free publication available 
in print at Walmart Supercentres, online, through mobile devices and iPad app -
- Top Canadian editors offer latest in food, entertaining, health, beauty and 
fashion tips - 
TORONTO, April 8, 2013 /CNW/ - Walmart Canada and Rogers Media Inc. today 
unveiled the country's newest magazine, Walmart Live Better, a multiplatform 
lifestyle brand with a one million print circulation. Walmart Live Better 
combines the premium content Rogers is famous for with Walmart's commitment to 
everyday low prices and one-stop shopping experience. 
Top Canadian editors and contributors, including Walmart Live Better's 
Editor-in-Chief, Sandra Martin, offer readers the latest in food, home, beauty 
and fashion trends and tips. Available for free at Walmart Canada Supercentres 
in English Canada, the magazine is also published in digital formats for 
online, mobile and iPad users. 
"Canadians want to be inspired by new ideas and stay on budget. With Walmart 
Live Better they don't have to make a choice. Our team of experts provide 
great ideas on how to make dollars go farther with style," said Martin. 
The print edition of Walmart Live Better, which is produced by the Custom 
Content division within Rogers Media, will be published six times a year, 
while the website will be updated regularly with exclusive, added-value 
content. In addition to print and digital, readers can engage with the brand 
through social media properties such as Walmart's Facebook page, the Live 
Better Pinterest page or Twitter via Editor-in-Chief Sandra Martin. 
The first issue of Walmart Live Better has a food section with more than 30 
inspiring recipes that are as simple to prepare as they are delicious. The 
Home and Life section shares tips for reclaiming the outdoors with colourful, 
affordable backyard decor and clever gardening ideas. The Health and Beauty 
section includes tips for allergy relief, use of supplements, a make-up bag 
overhaul, and a makeover of Katie Schulz, Walmart's Mom of the Year. There are 
also seasonal fashion tips for kids and mom throughout the first issue. 
"With all the products in the magazine available in our Supercentres, Walmart 
Live Better lets us engage and inspire customers with ideas, tips and tricks 
that they can truly apply in everyday life. Giving this magazine to our 
customers for free is another way for Walmart to say 'thank you' to the 
millions of Canadians who shop with us every week," said Emma Fox, Walmart 
Canada's Chief Marketing Officer. "The Walmart Live Better magazine fully 
delivers on our brand promise of 'Save Money. Live Better.' We know that our 
customers' needs extend beyond price. They are continuously on the look-out 
for everyday inspirations to help them and their families live better." 
"Walmart Live Better is really about making inspiring ideas accessible, 
attainable and affordable to Canadians. The unique partnership brings 
Canadians a fresh and informative multiplatform magazine," said Christopher 
Loudon, Publisher of Walmart Live Better. 
Walmart Live Better also offers integrated high-impact opportunities for 
advertisers to speak to Canadians, including the coveted women's 24-45 
demographic, in print and on digital platforms. 
"Rogers Media is an industry leader in the production of high quality branded 
content, and an expert in creating highly engaging content from food and 
parenting, to fashion and beauty, to health and lifestyle. This partnership is 
a perfect fit," said Jacqueline Loch, Vice President of Content Solutions at 
Rogers Media. "Working together with Walmart and the talented editorial team 
at Walmart Live Better, we are committed to giving Canadians the content they 
want, how and when they want it - whether in print, online, video, on mobile 
devices, on tablets or through social media." 
Fast Facts 

    --  Walmart Live Better is free, and distributed through Walmart
        Supercentres in English Canada.
    --  Walmart Live Better content is easily accessible across
        multiple platforms - print, online, smartphone and tablet.
    --  At 1 million copies per issue, Walmart Live Better will
        immediately become Canada's largest circulation magazine.
    --  Walmart is Canada's fastest-growing retailer and most visited
        store—8 million Canadians visit Walmart each week.(1)
    --  Walmart is ranked as Canada's number one retailer for helping
        moms stay on budget.(2)
    --  89% of moms shop at Walmart Canada.(3)
    --  All products featured in the magazine are available at Walmart
        Canada Supercentres.

Social Media 
Follow @SandraEMartin

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications (TSX: RCI; NYSE: RCI), 
is a diversified leading Canadian media company that engages in television and 
radio broadcasting, publishing, digital, and sports entertainment. Rogers 
Broadcasting has 55 AM and FM radio stations across Canada; television 
properties include seven City stations, five OMNI multicultural television 
stations, Sportsnet (consisting of four regional channels and the 
nationally-distributed Sportsnet ONE and Sportsnet World), andThe Shopping 
Channel, a televised and internet shopping service. Rogers Publishing 
produces many well-known consumer and online magazines, such as Maclean's, 
Chatelaine, L'actualité, Canadian Business, and is the leading publisher of a 
number of industry, medical and financial publications.  Rogers Media Inc. 
owns Rogers Centre stadium, a year-round sports and entertainment facility, 
and the Toronto Blue Jays Baseball Club.

About Walmart Canada
Walmart Canada operates a growing chain of more than 375 locations nationwide 
serving more than one million customers each day, as well as its flagship 
online store,, which is visited by over 250,000 Canadians 
daily. With over 94,000 associates, Walmart Canada is one of Canada's largest 
employers and is recognized by Waterstone Human Capital as having one of 
Canada's top 10 corporate cultures. Walmart Canada is focused on helping 
Canadian families in need. Since 1994, Walmart has donated and raised more 
than $160 million to Canadian charities and not-for-profit organizations. 
Additional company information can be found at, and at

(1) Walmart Canada customer counts
(2) Walmart Canada's Momdex Survey, conducted by Research Management Group in 
October 2012, with a sample size of 2008 Canadian moms with children under 18. 
Margin of error of +/- 5%
(3) Print Measurement Bureau Spring 2012

Media Contacts Susan Schutta, Senior Director of Corporate Affairs, Walmart 
Canada Leigh-Ann Popek, Director of 
Communications, Rogers Media Inc,

SOURCE: Rogers Media Inc.

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CO: Rogers Media Inc.
ST: Ontario

-0- Apr/08/2013 13:31 GMT

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