Bang & Olufsen and Universal Music Form New Collaboration

          Bang & Olufsen and Universal Music Form New Collaboration

Announcing a new partnership dedicated to musical excellence

PR Newswire

COPENHAGEN, Denmark and DEERFIELD, Ill., April 8, 2013

COPENHAGEN, Denmarkand DEERFIELD, Ill., April 8, 2013 /PRNewswire/ -- Bang &
Olufsen, the Danish provider of high-end custom made audio and video products
and Universal Music, worldwide music leader, announce global, innovative
partnership this month. The partnership will begin with aB&O PLAY (Bang &
Olufsen's new brand geared towards digitally connected design enthusiasts)
launch event at the highly popular Universal Music Yellow Lounge in London on
April 8. The innovative partnership is a result of a shared passion for
musical excellence. The goal for both companies is to provide music lovers
recorded music in the highest possible quality. The cooperation is all about
naturally authentic sound – and making the enjoyment of music, at home or on
the go – as close as possible to how the artist intended it to be.

The first joint activity brings together Deutsche Grammophon, Universal
Music's iconic classical label, and B&O PLAY, Bang & Olufsen's new brand that
lets music aficionados enjoy outstanding acoustics in even more places. B&O
PLAY has recently introduced a new generation of award-winning design products
specially created for digital enjoyment and mobile lifestyles – with
uncompromising dedication to premium sound.

Universal Music's next "Yellow Lounge London" event will take place on April
8, 2013 at Fabric in Shoreditch, and B&O PLAY will be making a significant
product introduction to all Yellow Lounge attendees. Founded in Berlin,
Universal Music's Yellow Lounge movement has brought classical music to new
audiences in new locations in a number of major urban centers. Yellow Lounge
London guests will be the first to try out a brand new B&O PLAY product, and
compare for themselves how the performances sound both live and in a Deutsche
Grammophon recording – played on the latest B&O PLAY equipment. Subsequent B&O
PLAY launch events are planned around the world at outside venues. In the USA,
an event will be held May 8 in New York City to support the product

Bang & Olufsen CEO Tue Mantoni notes that the collaboration is a first for
Bang & Olufsen. "We are extremely proud to join forces with Universal Music,
and to make common cause for excellent sound with a global leader in recorded
music. Universal Music works with some of the greatest artists and labels of
all time, and they share our mission of bringing people musical experiences
that are as close to the original as possible."

Both companies will introduce further aspects of the new collaboration later
this year, including exclusive Bang & Olufsen Yellow Lounge events in four
major European cities during 2013 – all in the cause of musical excellence.

"We're very pleased to be teaming up with Bang & Olufsen," says Max Hole,
chairman and CEO of Universal Music Group International. "Our artists are
driven by excellence in creating their music while Bang & Olufsen stand for
excellence in listening to and enjoying music; we're very excited about what
we can achieve by working together."

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend
Olufsen, two innovative, young engineers devoted to high quality audio
reproduction. Since then, the brand has become an icon of performance and
design excellence through its long-standing craftsmanship tradition and the
strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its
comprehensive experience with integrated audio and video solutions for the
home to other areas such as the hospitality and automotive industries in
recent years. Consequently, its current product range epitomizes seamless
media experiences in the home as well as in the car and on the move. For more
information on Bang & Olufsen, please visit

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Universal Music Group

Universal Music Group is the global music leader, with wholly owned operations
in 60 territories. Its businesses also include Universal Music Publishing
Group, one of the industry's premier music publishing operations worldwide.

Universal Music Group's record labels include A&M/Octone, Angel, Astralwerks,
Blue Note, Capitol Records, Decca, Def Jam Recordings, Deutsche Grammophon,
Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, I.R.S., Island
Records, Lost Highway Records, Machete Music, Manhattan, MCA Nashville,
Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic
Records, Universal Music Latino, Verve Music Group and Virgin Records, as well
as a multitude of record labels owned or distributed by its record company
subsidiaries around the world. The Universal Music Group owns the most
extensive catalogue of music in the industry, which includes the last 100
years of the world's most popular artists and their recordings. UMG's
catalogue is marketed through two distinct divisions, Universal Music
Enterprises (in the U.S.) and Universal Strategic Marketing (outside the
U.S.). Universal Music Group also includes Global Digital Business, its new
media and technologies division and Bravado, its merchandising company.

Universal Music Group is a fully owned subsidiary of Vivendi.

Yellow Lounge London – learn more at

SOURCE Bang & Olufsen

Contact: Monica Gartner, Bang & Olufsen America, Inc. PR Consultant,; or Jill Porter-Schultz, Bang & Olufsen a/s Global PR
Manager,; or Caryn Tomlinson, Universal Music Group
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