The North Face Launches Innovative Customer Rewards Program Designed and Delivered by TIBCO

The North Face Launches Innovative Customer Rewards Program Designed and 
Delivered by TIBCO 
VIPeak Gives Customers Rewards Beyond the Shopping Experience 
PALO ALTO, CA -- (Marketwired) -- 04/08/13 --  TIBCO Software Inc.
(NASDAQ: TIBX) today announced The North Face, the world's premier
supplier of authentic, innovative and technically advanced outdoor
apparel, equipment and footwear, has launched VIPeak, their new
customer rewards loyalty program based on the TIBCO Loyalty Lab(R)
Reward platform. 
VIPeak is an exclusive membership program designed for loyal members
to earn redeemable "PeakPoints" for every dollar spent and for
participating in local activities such as the San Francisco Endurance
Challenge, or on social media channels like Facebook. Every year in
February, qualifying members (those with 10,000+ PeakPoints) can
choose from an array of experiential rewards in The North Face VIPeak
Rewards Catalog. PeakPoints can be redeemed for VIP adventures around
the globe, future event entries or cash back credit at The North
The VIPeak program leverages the entire suite of TIBCO Loyalty Lab
products and services. TIBCO's Loyalty Lab Professional Services
Group conducted customer research and assisted in strategizing for
the unique loyalty program. The North Face then selected TIBCO's
integrated SaaS platform, Loyalty Lab Reward, which is designed to
improve the customer experience and build a deeper, more meaningful
relationship with fans of the brand. 
The program gives The North Face the ability to build a 360 degree
view of their customers, while strengthening customer and brand
engagement and increasing purchasing behavior via The North Face
website. With Loyalty Lab, The North Face can place focus on their
direct consumers with a cost-efficient, world-class loyalty program.  
"We pride ourselves in delivering programs that are convenient,
valuable and can provide exclusive offers to our clients and their
customers," said Matt Elders, vice president, TIBCO Loyalty Lab. "We
worked closely with The North Face to ensure VIPeak is not only a
program that drives sales but also a program designed to encourage
engagement with the brand outside of the shopping experience. Now
North Face customers can be rewarded for getting the gear they need
and getting outdoors to use it!" 
 TIBCO Software Inc. (NASDAQ: TIBX) is a provider of
infrastructure software for companies to use on-premise or as part of
cloud computing environments. Whether it's optimizing claims,
processing trades, cross-selling products based on real-time customer
behavior, or averting a crisis before it happens, TIBCO provides
companies the two-second advantage(R) -- the ability to capture the
right information at the right time and act on it preemptively for a
competitive advantage. More than 4,000 customers worldwide rely on
TIBCO to manage information, decisions, processes and applications in
real time. Learn more at For more information about
TIBCO Loyalty Lab, please visit: 
TIBCO, two-second advantage, Loyalty Lab, and TIBCO Software are
trademarks or registered trademarks of TIBCO Software Inc. in the
United States and/or other countries. All other product and company
names and marks mentioned in this document are the property of their
respective owners and are mentioned for identification purposes only. 
Media Contact:
Amy Groden-Morrison
TIBCO Software Inc. 
(617) 702-1710  
Roya Pakfetrat
(510) 748-8200 x217 
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