ECOtality and Kroger Announce Expansion of EV Partnership

          ECOtality and Kroger Announce Expansion of EV Partnership

Expanded partnership brings charging stations to the Kroger Family of Stores
in several key markets across the country

PR Newswire

SAN FRANCISCO and CINCINNATI, April 8, 2013

SAN FRANCISCO and CINCINNATI, April 8, 2013 /PRNewswire/ --ECOtality, Inc., a
leader in clean electric transportation and storage technologies
(NASDAQ:ECTY), and The Kroger Co. (NYSE: KR) today announced an expanded
partnership including over 200 level 2 (quick charge) charging stations, and
25 DC Fast Chargers, to be installed across key markets through the EV
Project. This multimillion dollar expansion will bring the total number of
Blink chargers at the Kroger Family of Stores to almost 300.

"As plug-in electric and hybrid cars are becoming more popular with our
customers, we are pleased to offer the convenience of electric vehicle
charging stations at more of our stores in markets with the highest demand,"
said Keith Dailey, Kroger spokesperson. "Kroger is excited to contribute to
the growth of this national network."

"Retailers across the country are quickly realizing the benefits of installing
our Blink chargers. Independent research shows that Blink card holders
routinely reward these establishments with more time in their stores and
repeat business," stated Ravi Brar, CEO of ECOtality Inc. "Kroger not only
recognizes this value, but continues to show its commitment to be a leader in
sustainability for the food retail industry. We are thrilled that the nation's
largest supermarket chain, Kroger, chose to expand its EV charging station
roll-out with Blink."

Details of the agreement include a $1.5 million investment by Kroger to
install over 200 Blink charging stations, including 25 DC Fast Chargers, at
125 locations in several key markets including Phoenix, San Diego and Los
Angeles. These stations are in addition to 60 already installed in Oregon and
Washington, and 14 in Texas.

About Kroger
Kroger, one of the world's largest retailers, employs 343,000 associates who
serve customers in 2,424 supermarkets and multi-department stores in 31 states
under two dozen local banner names including Kroger, City Market, Dillons, Jay
C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's. The
company also operates 786 convenience stores, 328 fine jewelry stores, 1,169
supermarket fuel centers and 37 food processing plants in the U.S. Recognized
by Forbes as the most generous company in America, Kroger supports hunger
relief, breast cancer awareness, the military and their families, and more
than 30,000 schools and grassroots organizations. Kroger contributes food and
funds equal to 160 million meals a year through more than 80 Feeding America
food bank partners. A leader in supplier diversity, Kroger is a proud member
of the Billion Dollar Roundtable and the U.S. Hispanic Chamber's Million
Dollar Club.

About ECOtality, Inc.
ECOtality, Inc. is a leader in clean, electric transportation technologies.
The Company operates three complementary lines of business: Blink,
Minit-Charger and eTec Labs. ECOtality offers electric vehicle charging
stations under the Blink brand and provides a turnkey network operating system
for EV drivers, commercial businesses and utilities. Minit-Charger
manufactures and distributes fast-charging systems for material handling and
airport ground support vehicles. eTec Labs is a trusted research and testing
resource for governments, automotive OEMs and utilities. For more information
about ECOtality, Inc., please visit www.ecotality.com.

About The EV Project
ECOtality is the project manager of The EV Project, a research initiative to
help build America's future EV infrastructure. To date, The EV Project has
gathered more than 70 million miles of EV driver data that will serve to
support the deployment of EVs in key markets. The project is a public-private
partnership, funded in part by the U.S. Department of Energy through a federal
stimulus grant and made possible by the American Recovery and Reinvestment Act
(ARRA). For more information about The EV Project, please visit
www.theevproject.com

SOURCE The Kroger Co.

Website: http://www.kroger.com
Contact: Media Contacts: Kim Setliff, ECOtality, +1-415-97-1942; Keith Dailey,
Kroger, +1-513-762-1304; or Investors: Ronald A. Both, ECOtality,
+1-949-574-3860; Cindy Holmes, Kroger, +1-513-762-4969
 
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