Macy’s Salutes “American Icons” This Summer

  Macy’s Salutes “American Icons” This Summer

 Beginning in May, the retailer will pay tribute to the spirit of the U.S.A.
through specially-curated merchandise, themed events, cherished pastimes and a
                cause initiative to support America's veterans

Business Wire

NEW YORK -- April 08, 2013

Macy’s (NYSE:M) today announced American Icons, a cross-country tribute to the
beloved traditions, people and landscapes of America. From baseball and
drive-in movies to legendary designers and destinations, America’s department
store is honoring the popular brands, all-star events, cherished pastimes and
meaningful causes that have contributed to our culture. An early summer
celebration of the people, places and things that inspire our dreams, fuel our
passions and make us proud to live in the land of the free, Macy’s American
Icons will officially kick-off in mid-May and extend through July.

Launching mid-May, Macy's salutes "American Icons" (Photo: Business Wire)

Launching mid-May, Macy's salutes "American Icons" (Photo: Business Wire)

“Macy’s is America’s Department Store and through this campaign we’re
celebrating the unique people, places and things that make our country great,”
said Martine Reardon, Macy’s chief marketing officer. “In addition to
collections from incredible brands including Ralph Lauren, Calvin Klein and
Michael Kors, we’re embarking on a nationwide tribute that will feature some
of America’s most beloved and nostalgic pastimes including the drive-in,
baseball and grilling, along with a program to support and celebrate America’s

Macy’s has worked with some of America’s most popular brands to curate
American Icons merchandise that brings together exclusive fashion and
accessories and distinctive home product, including special collections from
some of America’s most beloved brands and designers, including Ralph Lauren,
Calvin Klein, MICHAEL Michael Kors, Tommy Hilfiger, Levi and Nike to represent
some of the things that evoke American style and design from coast-to-coast.

Give Back. Get Back. – Got Your 6

One of the nation’s newest veteran support initiatives, Got Your 6 launched in
2012 with the aim to change the conversation around America’s millions of
military veterans. In the military, "got your six" is a term that means "I've
got your back." Uniting the resources of the entertainment industry with a
coalition of more than 30 veteran-focused, nonprofit partners, the
collaboration is dedicated to improving veteran reintegration, celebrating
veterans as leaders and civic assets, and putting their skills to work at
home. Got Your 6 focuses on six pillars of reintegration—jobs, education,
health, housing, family and leadership.

To support Got Your 6 and their nonprofit partners, Macy’s is introducing a
special savings pass with the goal of raising $3 million to benefit the
effort. Beginning May 12, customers can give $3 at any register and get a
20/15 percent^† savings pass for a day they choose or wear their support by
purchasing a Got Your 6 pin for $6* and also receive the discount. One hundred
percent of the purchase price will be donated to Got Your 6 and its non-profit
partners to empower returning veterans and military families, up to $3
million. (^†Exclusions and restrictions apply. *While supplies last. Beginning
May 14, visit for more information.)

Macy’s will also celebrate America’s greatest pastimes with a variety of
unique events and programs planned throughout the campaign.

“Macy’s Great American Drive-In”

The year 2013 marks the 80^th anniversary of the drive-in theatre, and Macy’s
will pay homage to this time-honored family tradition with the retailer’s own
version of “Macy’s Great American Drive-In.” Beginning in late June, customers
can share the movie experience they remember from childhood through
projections on the store exterior at 20 Macy’s locations and on-screen at 10
local drive-ins nationwide, featuring a classic movie screening, concessions
and activities for the whole family.

“Macy’s Great American Road Trip”

A famous American rite of passage, Macy’s will take customers on “Macy’s Great
American Road Trip” this summer with 2012 Macy’s iHeartRadio Rising Star
winners Megan and Liz. The breakout pop music duo have earned rave reviews
from “The New York Times,” “USA Today” and MTV, and were included in
Billboard’s “21 Under 21” Hottest Acts list in 2012. Megan and Liz will take a
cross-country road trip in an ultimate American icon, the new Ford Mustang
convertible, to explore the vast musical history of America, all the while
finding their own creative inspiration and discovering friends and surprises
along the way. Beginning May 14, fans can follow Megan and Liz’s journey
online at, as they work on the definitive road trip song and
ultimately arrive at their last destination, Macy’s 4th of July Fireworks in
New York City.

Martha Stewart Collection Sweepstakes

Macy's  and Martha Stewart Collection are cooking up a sweepstakes to
highlight customers' favorite regional dishes from coast-to-coast and will
give one lucky winner an exclusive experience with Macy’s very own American
icon – Martha Stewart. To kick-off the sweepstakes, Martha and Everyday Food
Editor-in-Chief Sarah Carey will be on hand at Macy's Herald Square in New
York City on May 17 to discuss and demonstrate recipes from Martha's American
Food, a book featuring Martha’s favorite national dishes, as well as the
stories and traditions behind them.

“Macy’s Day at the Ballpark”

This Father’s Day, Macy’s is celebrating America’s favorite pastime with
“Macy’s Day at the Ballpark.” Shoppers will feel as if they hit a home run
with select in-store ticket giveaways and special activations at the baseball
field. Between June 3 - 16, fans will experience Macy’s through scoreboard
features, live announcements and game day giveaways at 10 Major League and 35
Minor League Baseball games.

“Macy's Great American Grilling Guru”

In celebration of for the summer sport of backyard grilling, Macy's is
searching for America's ultimate gurus of the grill. Those who think they have
the chops can submit their prized recipes on Macy's Facebook page
( from April 9 through April 27, and six finalists will
compete in a Sizzle Showdown on June 8 in Atlanta, judged by chefs from Macy’s
Culinary Council. One winner will earn the coveted title of America's Greatest
Grill Guru and receive the grand prize: $10,000 and a trip to Macy's 4th of
July Fireworks.

For more information about Macy’s “American Icons” campaign, please visit Beginning May 14, Macy’s customers can purchase “American
Icons” product by visiting

About Macy’s

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and
affordable luxury to customers at approximately 800 locations in 45 states,
the District of Columbia, Puerto Rico and Guam. Macy's stores and
offer distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic events
as Macy's 4th of July Fireworks^® and the Macy's Thanksgiving Day Parade^®, as
well as spectacular fashion shows, culinary events, flower shows and celebrity
appearances. Building on a 150-year tradition, Macy's helps strengthen
communities by supporting local and national charities that make a difference
in the lives of our customers.

Photos/Multimedia Gallery Available:



Holly Thomas, 646-429-5250
Julie Strider, 646-429-5213
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