WideOrbit Traffic Selected by Radio One for its 55 Broadcast Stations That Span 16 Urban Markets

  WideOrbit Traffic Selected by Radio One for its 55 Broadcast Stations That
  Span 16 Urban Markets

  WO Traffic Replaces Legacy System for Largest Radio Broadcasting Operation
                Targeting African-American and Urban Listeners

2013 NAB Show

Business Wire

SAN FRANCISCO -- April 08, 2013

WideOrbit Inc., the leading provider of advertising management software for
media companies, is pleased to announce that Radio One, Inc. has selected WO
Traffic, WideOrbit’s leading advertising sales, traffic and revenue management
solution, for all of its 55 stations that span 16 urban markets. Radio One is
migrating all of its radio stations from its dispersed legacy systems to a
single WO Traffic system, which will allow the company to view real-time,
consolidated reporting, maximize revenue and inventory, and optimize
performance across all of its stations and markets.

With this contract, WideOrbit now has more than 900 radio stations on WO
Traffic for Radio that have been installed over the past five years. The
groups adopting WO Traffic for Radio have been largely mid to large sized
stations looking for improved operational efficiencies, workflow and business
information solutions over their existing software systems.WideOrbit is
committed to bringing advanced technology that enables stations to thrive in a
multi-media, linear, on-demand and digital world.

Radio One is an urban-oriented, multi-media company with more than 55 owned or
operated broadcast stations located in 16 urban markets targeting primarily
African-American and urban listeners.

“We have selected WideOrbit because we feel that they really understand our
evolving business,” said Peter Thompson, Chief Financial Officer for Radio
One. “They also have the solutions in place to support us in the digital

WO Traffic is a scalable, enterprise-wide solution that will allow Radio One
to centralize its multiple stations and markets onto a single system, which
will provide flexible, real-time reporting and ultimate visibility and control
at all levels of its business. In addition, Radio One’s stations are operating
on WideOrbit radio automation platforms, with its largest markets on WO
Automation for Radio, which offers an intuitive and easy-to-use interface,
centralized content creation, centralized playlist creation and editing, and
multi-market voice tracking. Seamless integration between WO Traffic and WO
Automation for Radio will deliver numerous efficiencies to Radio One,
including live log editing, streamlined dubbing of commercials and real-time
spot reconciliation.

“WideOrbit provides Radio One with the ability to work and report across radio
stations and markets in a significantly better way than other solutions,” said
Chris Rossi, Acting Chief Information Officer for Radio One.

“Radio One is a very progressive organization with its eye on the future,”
said Eric R. Mathewson, Founder and CEO of WideOrbit. “We’re excited that
they’ve chosen WideOrbit to help them optimally manage their stations across
all of their markets and support their future growth.”

WideOrbit will be providing demonstrations of WO Traffic, WO Automation for
Radio  and all of its solutions at the 2013 NAB Show in booths N5129 and N5829
in the North Hall of the Las Vegas Convention Center, April 8-11. For more
information or to schedule a meeting or demo, go to www.wideorbit.com/NABShow
or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843,

About WideOrbit

WideOrbit (www.wideorbit.com) is the leading provider of advertising
management software for Media companies. WideOrbit provides innovative, proven
solutions for managing the business of broadcast and cable operations – from
proposal to order, scheduling to automation, billing and aging. WideOrbit has
been helping clients since 1999, delivering high ROI, greater efficiencies and
revenue optimization. More than2,400 Television stations, Radio stations and
Cable Networks around the globe use WideOrbit Traffic software with another
3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software
manages more than $20 billion in advertising revenue annually. Clients
include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom
Communications, Fox Sports, Galavision, Gannett Co., Hearst Television,
Madison Square Garden, Meredith Corporation, Midwest Communications,
NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group,
Tribune, Yankee Entertainment Sports, Univision and more than 300 other major
media organizations. WideOrbit is headquartered in San Francisco, with offices
in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne,


for WideOrbit Inc.
Sarah Cain, 415-378-0775
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