MobiTV Unveils User Profiles and Advertising Integration Capabilities for its True TV Everywhere Solution at NAB 2013

MobiTV Unveils User Profiles and Advertising Integration Capabilities for its
                   True TV Everywhere Solution at NAB 2013

New Functionality Empowers Operators and Service Providers to Offer a
Seamlessly Personalized Entertainment Experience across Multiple Users and

PR Newswire

LAS VEGAS, April 8, 2013

LAS VEGAS, April8, 2013 /PRNewswire/ -- NAB (Booth SU4324) -- MobiTV, a
global leader in enabling delivery of live and on-demand TV everywhere, will
demonstrate new enhancements to its end-to-end media platform for operators
and service providers at NAB 2013, April 6-11. MobiTV's user profiles provide
personalized recommendations that take into account a consumer's location and
current device. The company's unique advertising integration capabilities also
enable greater contextual and second screen interactions in multi-user
environments, thus generating additional revenue for service providers.


"The traditional home viewing experience is changing, necessitating a new
approach to distributing live and on-demand content," said Charlie Nooney,
chairman and CEO at MobiTV. "By offering the ability to customize, configure
and manage multiple users and devices within a single account, we are
simplifying the process to intelligently recognize shared versus individual
viewing experiences. This innovative approach also thus enables the most
appropriate content and ad interactions to be delivered to the right user on
the right device, in the most bandwidth-optimized manner."

MobiTV's unique approach to user profiles removes the complexity of delivering
content in the home to multiple users on shared and individual screens. For
example, a consumer arrives home and is halfway through watching a movie on a
tablet. MobiTV's user profiles identify when that consumer is home and makes
the recommendation to change to the TV as the main viewing device,
subsequently switching the tablet into companion mode to allow for a custom
viewing experience with personalized second screen interaction.

Further tapping into this vision of more personalized viewing experiences,
MobiTV is addressing the growing market demand to optimize advertising for
second screens. This new capability that can be integrated per customer's
needs and interests, will offer contextual ad integration that yields higher
engagement than traditional Cost Per Mille (CPM) models, where advertisers pay
per thousand impressions. MobiTV's new offering enables service providers to
send targeted ads to individual users on their personal devices without
interrupting the viewing experience on a shared screen. This way, if two
people are watching the same TV show at home, targeted ads can be delivered on
each user's companion smartphone or tablet but tailored toward their specific

If you're interested in viewing the latest technical enhancements to MobiTV's
cloud-based true TV everywhere solution, please visit MobiTV's NAB Booth
SU4324. Additional information is also available at

About MobiTV

MobiTV is a global leader in delivering live and on-demand video to any
screen, connecting media reliably and securely anytime, anywhere, on any
device. The company's end-to-end platform delivers a true TV everywhere
experience that helps service providers reduce time to market and control
costs associated with the deployment and operation of high concurrency,
multiple platform services. MobiTV's connected media solutions solve the
complexity of delivering video across networks, operating systems and devices
while managing associated rights. The company efficiently optimizes for
network conditions to deliver multiscreen media services that center on
empowering the viewer. MobiTV's connected media solutions are tailored for
IPTV operators, as well as mobile TV and over-the-top customers including
AT&T, Deutsche Telekom, Sprint, T-Mobile, TELUS, US Cellular, and Verizon
among others.


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