Adams™ Smart Shield® Wins Silver in Reggie Award Competition for Best New Product Launch

  Adams™ Smart Shield® Wins Silver in Reggie Award Competition for Best New
  Product Launch

Adams™ Flea and Tick Control Delivery Device Provides Smarter Solution for
Flea and Tick Control

Business Wire

WALNUT CREEK, Calif. -- April 8, 2013

The Promotion Marketing Association (PMA) announced last week that Central
Garden & Pet’s introduction of the Adams Smart Shield Applicator won the
Silver Award of the Best New Product Launch category in the 30^th Annual
Reggie Awards. Started in 1983, the Reggie Awards are named after the “cash
register” and salute best-in-class marketing campaigns in the field of

"The flea and tick control section of pet stores and retailers needed a boost
from true product innovation. The new Adams Smart Shield Applicator gave us a
great platform to differentiate the Adams brand and stand out on the shelf,"
said Steve LeVeau, Director of Marketing for Animal Health. "Our ‘Smarter Pet
Care’ communication strategy, driven by TV, print, in-store and digital media,
drove outstanding dollar sales growth."

The Adams™ Smart Shield^® Applicator is a breakthrough topical flea and tick
control delivery device designed to work with Adams™ Spot On^® products. The
patent-pending design is easy to grip, helps part fur for direct application
to the pet's skin (where the bugs live) and effectively keeps liquid off
hands, empowering pet owners with the confidence to apply treatment by

Adams™ flea and tick control products are available at retailers nationwide
including Walmart, PetSmart, Petco, Kroger, Lowes, Publix,, and
your local pet store. Consumers can use the convenient online store locator at to find the store carrying Adams™ products closest to
their home.

About Adams™

Adams™ products take a smarter approach to pet care and makes protecting your
family, pet, home, and yard easier and more effective. The Adams™ line of
products, which has been sold by veterinarians for more than 30 years,
includes topical products, shampoos, collars and sprays for your home, yard,
dogs, puppies, cats and kittens and is available almost everywhere pet
products are sold. For a complete product list and more information, visit

About Central Garden & Pet

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading
innovator, marketer and producer of quality branded products for the lawn &
garden and pet supplies markets. Committed to new product innovation, our
products are sold to specialty independent and mass retailers. Participating
categories in Lawn & Garden include: Grass seed and the brands PENNINGTON®,
SMART SEED® and THE REBELS®; wild bird feed and the brand PENNINGTON®; weed
and insect control and the brands AMDRO®, SEVIN®, IRONITE® and OVER-N-OUT®;
and decorative outdoor patio products and the brands NORCAL POTTERY®, NEW
ENGLAND POTTERY® and MATTHEWS FOUR SEASONS™. We also provide a host of other
regional and application-specific garden brands and supplies. Participating
categories in Pet include: Animal health and the brands ADAMS™ and ZODIAC®;
aquatics and reptile and the brands OCEANIC SYSTEMS®, AQUEON® and ZILLA®; bird
& small animal and the brands KAYTEE®, SUPER PET® and CRITTER TRAIL®; dog &
cat and the brands TFH™, NYLABONE®, FOUR PAWS®, PINNACLE® and AVODERM®; and
equine and the brands FARNAM®, VITA FLEX® and HORSE HEALTH^TM PRODUCTS. We
also provide a host of other application-specific pet brands and supplies.
Central Garden & Pet Company is based in Walnut Creek, California, and has
approximately 3,600 employees, primarily in North America. For additional
information on Central Garden & Pet Company, including access to the Company's
SEC filings, please visit the Company’s website at


Central Garden & Pet Communications
Mark Newberg, 847-330-5367
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