IZOD Focuses on Golf: Brings New Multi-Year Platform to Year’s First Major
IZOD Sponsoring “MAXIM Clubhouse” and Unveiling Social Media Hub Live from
NEW YORK -- April 8, 2013
PVH Corp. [NYSE: PVH] is taking its IZOD brand back to its roots in golf. The
IZOD Golf platform includes a new ad campaign, multi-year sponsorships of
three “Team IZOD” PGA TOUR golfers, and multiple sponsorship activations
planned throughout the season. Fans will see several manifestations of the
platform in connection with this year’s first major tournament, the Masters,
including sponsorship of the “MAXIM Clubhouse”; a robust IZOD social media
presence; a launch party on April 10; a building wrap at Washington and
Berckmans Roads; and advertising across TV, print and digital.
“We are thrilled to bring golfers the new world of IZOD Golf – with a new
voice and new mindset,” said Mike Kelly, Executive Vice President of
Marketing, PVH. “IZOD is putting a new take on an old American tradition as we
look to reach our target consumers, who are the younger golf nuts. Fans will
see a strong emphasis on social media at the forefront of all of our
IZOD’s sponsorship of the “MAXIM Clubhouse” in Augusta is a first for the
brand. IZOD will transform the back patio of the clubhouse into the “IZOD
Social Media Hub,” where there will be dedicated workstations for both media
and brand partners, including PGA TOUR and SB Nation; Google + Hangouts will
take place from the hub, as will fan giveaways; and live feeds of golf
conversations on various social media networks will be streamed. IZOD will
officially open its Social Media Hub with a kickoff party on the night of
In 2012, IZOD signed three PGA TOUR players—reigning U.S. Open Champion Webb
Simpson, two-time PGA Tour winner Scott Piercy and rising star Spencer
Levin—to multi-year partnerships to form “Team IZOD.”
In March, IZOD debuted its “Living the Dream” commercial featuring Simpson as
part of its comprehensive golf-inspired campaign, which includes on-air, print
and digital advertisements that are running across NBC Sports, Golf Channel,
Golf Digest, Golf Digest Stix and MAXIM. The commercial was filmed at Punta
Espada Golf Club in Cap Cana, Dominican Republic.
Members of “Team IZOD” will be featured in point-of-sale at retail partners
across the nation. Further, at Macy’s stores in more than a dozen regional
markets, IZOD and Honda are teaming up to give away 2013 Honda Accords and an
IZOD shopping spree
On the recently relaunched IZOD.com, apparel worn by “Team IZOD” players will
be featured and consumers will have the opportunity to purchase the styles
through IZOD retail partner websites. For real-time updates and an inside look
at the world of IZOD Golf, fans can follow IZOD Golf on IZOD’s Facebook page,
Twitter (@IZOD), Instagram (@IZOD ) and by using #TeamIZOD.
Additional activations for IZOD Golf over the course of the season will
include sponsorship of the 125^th Anniversary of Saint Andrew’s Golf Club, the
oldest golf club in the United States, and the IZOD/Webb Simpson Junior
Championship, an AJGA event.
For the Saint Andrew’s 125^th Anniversary Celebration, IZOD will be the
presenting sponsor of events, including Celebrity Golf Tournament on June 7
and Gala Dinner Dance at the Waldorf Astoria in New York City on June 8.
In August, IZOD will serve as the title sponsor an AJGA event at Bryan Park’s
PlayersCourse in Browns Summit, NC.
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the
iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s
largest shirt and neckwear company and markets a variety of goods under its
own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H.
Bass & Co., Warner’s and Olga, and its licensed brands, including Speedo,
Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael
Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph
Abboud, DKNY, Ike Behar and John Varvatos.
Matt McCullough, 212-642-7706
Jason Colin, 212-381-3937
Dana Perlman, 212-381-3502
Treasurer, Senior Vice President ― Business Development and Investor Relations
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