Chipotle to Host Cultivate Festivals in San Francisco, Denver, and Chicago
Text-to-win the ultimate Cultivate experience for you and a friend
DENVER -- April 8, 2013
Chipotle Mexican Grill (NYSE: CMG) has announced the lineup for its 2013
Cultivate food, music and ideas festival series, with events planned in San
Francisco, Denver, and Chicago. The one-day festivals all include cooking
demonstrations by celebrity chefs, live music, local food artisans, regional
beer and wines, a special Chipotle festival menu, and other activities
emphasizing fresh and affordable food made with sustainable ingredients.
Cultivate San Francisco will be held on Saturday, June 8 in Golden Gate Park’s
Hellman Hollow; Cultivate Denver is on Saturday, August 17 in City Park; and
Cultivate Chicago is Saturday, September 7 in Lincoln Park. Admission for all
events is free.
Cultivate Festival music stage (Photo: Business Wire)
Cultivate Festival music stage (Photo: Business Wire)
“We are changing the way people think about and eat fast food, and part of
that comes from helping people understand how food should be raised and
prepared,” said Mark Crumpacker, chief marketing officer at Chipotle. “These
events allow us to educate people about how food can be raised responsibly by
giving attendees the opportunity to interact with farmers, local artisans and
some of the country’s best chefs, all while enjoying some great live music and
In addition to live music and onsite chef demonstrations, each Cultivate event
will include six interactive experiences focused on sustainable food –
including experiences from the California Avocado Commission and Tabasco Brand
Products – as well as a Kids’ Zone which will feature crafts and activities.
All three festivals will have an Artisans’ Hall offering a wide selection of
local artisan-crafted food for sampling and purchase, and a Brewers’ Hall
serving local and specialty beers and wines. New this year, Chipotle is
partnering with a local brewer in each Cultivate city to create “Cultivate
Farmhouse Ale,” a Saison-style beer that will be exclusively available at the
In the spirit of healthful, sustainable food, Chipotle’s culinary team has
also created a special menu of food that can be purchased at the festival.
Food offerings will include a grilled flatbread gordita; chicken and
Sofritas^TM tacos; charred esquites salad; and a jasmine rice bowl with pork
and chicken meatballs or organic tofu from ShopHouse Southeast Asian Kitchen,
Chipotle’s Asian concept.
To give customers a chance to attend one of the festivals regardless of where
they live, Chipotle is partnering with IZZE Sparkling Juice to give away a
trip for two to the Cultivate event of the winner’s choice in San Francisco,
Denver or Chicago. The prize includes air transportation, hotel, ground
transportation, spending money, and special event-day privileges at Cultivate.
To enter, text “IZZE” to 888222 and reply OK. Entries must be received between
Monday, April 8 and Wednesday, May 8. No purchase necessary to enter and for
full contest rules please visit chipotle.com/izzesweeps.
Participants in the Cultivate San Francisco event include chefs Richard Blais
(The Spence, HD1, and Flip Burger Boutique in Atlanta); Michael Chiarello
(Bottega in Napa Valley and Coqueta in San Francisco); Amanda Freitag (Food
Network’s “Chopped” and “The Next Iron Chef”); Jon Shook and Vinny Dotolo
(Animal, Son of a Gun in Los Angeles) with Ludo Lefebvre (Trois Mec in Los
Angeles); Bryan Petroff and Doug Quint of Big Gay Ice Cream (New York); Sarah
and Evan Rich (Rich Table in San Francisco); Wise Sons Jewish Delicatessen
(San Francisco); Minh Tsai (Hodo Soy Beanery); and Nate Appleman and Joel
Holland (Chipotle). The musical lineup includes Mayer Hawthorne, The Walkmen,
Walk the Moon, LP, and Matt Costa.
Cultivate Denver includes chefs Blais, Freitag, Appleman and Holland, and adds
Scott Parker (Table 6 in Denver), and Lachlan Mackinnon-Patterson (Frasca Food
and Wine in Boulder and Pizzeria Locale in Denver and Boulder). Musicians
include Cold War Kids, Good Old War, and others to be announced.
Chicago’s festival includes chefs Lefebvre, Shook, Dotolo, Appleman, and
Holland, and adds Carla Hall (ABC’s “The Chew”); Paul Kahan (Avec, Big Star,
The Publican, and Publican Quality Meat in Chicago); Graham Elliot (Graham
Elliot, Grahamwich, and Graham Elliot Bistro in Chicago); Jonathon Sawyer (The
Greenhouse Tavern and Noodlecat in Cleveland); Tony Mantuano (Terzo Piano and
Spiaggia in Chicago); and Big Gay Ice Cream. Bands will include Walk the Moon
and others to be announced.
Chipotle’s inaugural Cultivate Festival was held in Chicago in 2011, with
festivals in Chicago and Denver in 2012. This year’s festivals are hosted with
the support of other like-minded partners, including the California Avocado
Commission, who represents California avocado growers; Tabasco Brand Products,
the No. 1 hot sauce brand in the U.S.; IZZE Sparkling Juice; Southwest
Airlines, the nation’s largest domestic carrier; Wüsthof premium cutlery;
Earthbound Farm, America’s largest grower of organic produce; Nestlé Waters
Regional Spring Water Brands, sourced only from carefully selected natural
springs, Born Better®; and Girasole Vineyards, a family owned Mendocino
County, CA winery committed to organic farming for over 50 years.
For more information and full contest rules, visit chipotle.com/cultivate.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that
food served fast did not have to be a typical fast food experience. Today,
Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls
(a burrito without the tortilla) and salads made from fresh, high-quality raw
ingredients, prepared using classic cooking methods and served in a
distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is
seeking better food from using ingredients that are not only fresh, but
that—where possible—are sustainably grown and naturally raised with respect
for the animals, the land, and the farmers who produce the food. A similarly
focused people culture, with an emphasis on identifying and empowering top
performing employees, enables us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and currently operates more
than 1,450 restaurants. For more information, visit Chipotle.com.
Photos/Multimedia Gallery Available:
Chipotle Mexican Grill
Chris Arnold, 303-222-5912
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