Pulse Secures Cabana(TM) National Listing for Safeway Inc.

Pulse Secures Cabana(TM) National Listing for Safeway Inc. 
DENVER, CO -- (Marketwired) -- 04/08/13 --   The Pulse Beverage
Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of
functional beverages and Cabana(TM) 100% Natural Lemonade, today
announced that it has secured a national listing for Safeway Inc.
("Safeway") for its Cabana(TM) 100% Natural Lemonade. Safeway, based
in Pleasanton, California, has more than 1,500 stores in the United
States and is the second largest supermarket chain in North America
behind The Kroger Co. Safeway operates under the brands: Safeway Food
and Drug, Vons Food and Drug, Dominick's Finer Foods, Carrs-Safeway,
Pavilion, Pak'n Save and Randall's Food Markets. The addition of
Safeway Inc. increased the number of regional and national grocery
and convenience store listings for Cabana(TM) to more than 12,000.  
Robert Yates, CEO for Pulse, said, "Safeway is our largest national
chain store listing to date. We have completed the shelf sets and
have begun delivering product to more than 1,000 stores with the
remainder of the stores to be set over the next few months. We are
very pleased with the success rate we are experiencing in securing
listings for Cabana(TM). We are also very pleased with the results of
our initial roll-out of PULSE(R) over the last month. We are
presently setting more than 700 stores and expect this figure to
increase dramatically over the next few months." 
About The Pulse Beverage Corporation 
The Pulse Beverage Corporation is an emerging growth beverage company
that manufactures and distributes Cabana(TM) 100% Natural Lemonade
and PULSE(R) brand of functional beverages -- originally developed by
a major healthcare company, in three health platforms: PULSE(R) Heart
Health Formula(TM), PULSE(R) Women's Health Formula(TM) and PULSE(R)
Men's Health Formula(TM).  
For more information visit: www.pulsebeverage.com or email
Forward-Looking Statements
 This news release contains
"forward-looking statements" as that term is defined in Section 27A
of the United States Securities Act of 1933, as amended and Section
21E of the Securities Exchange Act of 1934, as amended. Statements in
this press release which are not purely historical are
forward-looking statements and include a
ny statements regarding
beliefs, plans, expectations or intentions regarding the future. Such
forward-looking statements include, among other things, regulatory
incentives, the development of new business opportunities, and
projected costs, revenue, profits and results operations. Actual
results could differ from those projected in any forward-looking
statements due to numerous factors. Such factors include, among
others, the inherent uncertainties associated with new projects and
development stage companies. These forward-looking statements are
made as of the date of this news release, and we assume no obligation
to update the forward-looking statements, or to update the reasons
why actual results could differ from those projected in the
forward-looking statements. Although we believe that any beliefs,
plans, expectations and intentions contained in this press release
are reasonable, there can be no assurance that any such beliefs,
plans, expectations or intentions will prove to be accurate.
Investors should consult all of the information set forth herein and
should also refer to the risk factors disclosure outlined in our
annual report on Form 10-K for the most recent fiscal year, our
quarterly reports on Form 10-Q and other periodic reports filed from
time-to-time with the Securities and Exchange Commission. 
Shareholder Relations:
Martin E. Janis & Company, Inc.
Investor and Broker Relations:
Acorn Management Partners LLC
Lance A. Beckham
Media and Research Analysts:
Bev Jedynak
Press spacebar to pause and continue. Press esc to stop.