Pulse Secures Cabana(TM) National Listing for Safeway Inc.

Pulse Secures Cabana(TM) National Listing for Safeway Inc. 
DENVER, CO -- (Marketwired) -- 04/08/13 --   The Pulse Beverage
Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of
functional beverages and Cabana(TM) 100% Natural Lemonade, today
announced that it has secured a national listing for Safeway Inc.
("Safeway") for its Cabana(TM) 100% Natural Lemonade. Safeway, based
in Pleasanton, California, has more than 1,500 stores in the United
States and is the second largest supermarket chain in North America
behind The Kroger Co. Safeway operates under the brands: Safeway Food
and Drug, Vons Food and Drug, Dominick's Finer Foods, Carrs-Safeway,
Pavilion, Pak'n Save and Randall's Food Markets. The addition of
Safeway Inc. increased the number of regional and national grocery
and convenience store listings for Cabana(TM) to more than 12,000.  
Robert Yates, CEO for Pulse, said, "Safeway is our largest national
chain store listing to date. We have completed the shelf sets and
have begun delivering product to more than 1,000 stores with the
remainder of the stores to be set over the next few months. We are
very pleased with the success rate we are experiencing in securing
listings for Cabana(TM). We are also very pleased with the results of
our initial roll-out of PULSE(R) over the last month. We are
presently setting more than 700 stores and expect this figure to
increase dramatically over the next few months." 
About The Pulse Beverage Corporation 
The Pulse Beverage Corporation is an emerging growth beverage company
that manufactures and distributes Cabana(TM) 100% Natural Lemonade
and PULSE(R) brand of functional beverages -- originally developed by
a major healthcare company, in three health platforms: PULSE(R) Heart
Health Formula(TM), PULSE(R) Women's Health Formula(TM) and PULSE(R)
Men's Health Formula(TM).  
For more information visit: www.pulsebeverage.com or email
info@pulsebeverage.com. 
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should also refer to the risk factors disclosure outlined in our
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time-to-time with the Securities and Exchange Commission. 
Shareholder Relations:
Martin E. Janis & Company, Inc.
877-302-6404
investors@pulsebeverage.com
www.pulsebeverage.com 
Investor and Broker Relations:
Acorn Management Partners LLC
Lance A. Beckham
678-368-4012
lbeckham@acornmanagementpartners.com 
Media and Research Analysts:
Bev Jedynak
312-943-1123 
bjedynak@janispr.com 
 
 
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