Pulse Secures Cabana(TM) National Listing for Safeway Inc. DENVER, CO -- (Marketwired) -- 04/08/13 -- The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE(R) brand of functional beverages and Cabana(TM) 100% Natural Lemonade, today announced that it has secured a national listing for Safeway Inc. ("Safeway") for its Cabana(TM) 100% Natural Lemonade. Safeway, based in Pleasanton, California, has more than 1,500 stores in the United States and is the second largest supermarket chain in North America behind The Kroger Co. Safeway operates under the brands: Safeway Food and Drug, Vons Food and Drug, Dominick's Finer Foods, Carrs-Safeway, Pavilion, Pak'n Save and Randall's Food Markets. The addition of Safeway Inc. increased the number of regional and national grocery and convenience store listings for Cabana(TM) to more than 12,000. Robert Yates, CEO for Pulse, said, "Safeway is our largest national chain store listing to date. We have completed the shelf sets and have begun delivering product to more than 1,000 stores with the remainder of the stores to be set over the next few months. We are very pleased with the success rate we are experiencing in securing listings for Cabana(TM). We are also very pleased with the results of our initial roll-out of PULSE(R) over the last month. We are presently setting more than 700 stores and expect this figure to increase dramatically over the next few months." About The Pulse Beverage Corporation The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana(TM) 100% Natural Lemonade and PULSE(R) brand of functional beverages -- originally developed by a major healthcare company, in three health platforms: PULSE(R) Heart Health Formula(TM), PULSE(R) Women's Health Formula(TM) and PULSE(R) Men's Health Formula(TM). For more information visit: www.pulsebeverage.com or email email@example.com. Forward-Looking Statements This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include a ny statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission. Shareholder Relations: Martin E. Janis & Company, Inc. 877-302-6404 firstname.lastname@example.org www.pulsebeverage.com Investor and Broker Relations: Acorn Management Partners LLC Lance A. Beckham 678-368-4012 email@example.com Media and Research Analysts: Bev Jedynak 312-943-1123 firstname.lastname@example.org
Pulse Secures Cabana(TM) National Listing for Safeway Inc.
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