"Mama's" gets the Royal Treatment
BROOMFIELD, Colo., April 8, 2013
BROOMFIELD, Colo., April 8, 2013 /PRNewswire/ -- Oskar Blues, the pioneer of
the craft beer in cans revolution, has teamed up with can maker Ball
Corporation (NYSE: BLL) to offer its popular Mama's Little Yella Pils in
Ball's Royal Pint (568-mL or 19.2-oz.) can. Oskar Blues launched the
Czech-style pilsner in the supersized can at the recent Craft Brewers
Conference in Washington, D.C.
"The larger 568-mL can, or 'Stovepipe' as we call it, is a perfect package for
Mama's Little Yella Pils," said Chad Melis, marketing director for Oskar Blues
Brewery. "With the success last year of Dale's Pale Ale in the Royal Pint,
putting the gently hopped and low alcohol (ABV just 5.3%) Mama's in the
larger, easily recyclable can was a natural progression, and it allows our
consumers to take it places glass can't go."
The new Royal Pint will feature the same signature graphics as the Mama's
Little Yella Pils 12-oz. aluminum can. Ball is the only can manufacturer in
North America who makes the Royal Pint, which is approximately the height of a
24-oz. can and the diameter of a 16-oz. can. With the launches of Dale's Pale
Ale and Mama's Little Yella Pils in the Royal Pint, Oskar Blues is the first
brewer in North America – craft or otherwise – to package beer in the
sleek-looking, single-serve can.
"Oskar Blues recognized the beer-protecting benefits of cans more than 10
years ago, and have continued to partner with Ball to pioneer the category
with the Royal Pint," said Robert M. Miles, senior vice president, sales, for
Ball's metal beverage packaging division, Americas. "Packaging is an important
component of branding, and the 568-mL can offers our North American customers
a way to distinguish their brands. And with the aluminum can's ability to
block out light and oxygen, craft brewers achieve their ultimate goal of
delivering better tasting beer to their consumers."
Founded by Dale Katechis in 1997 as a brew pub and grill, Oskar Blues Brewery
launched its craft-brewed beer canning operations in 2002 in Lyons, Colo.
Oskar Blues was the first American Craft Brewery to brew and can its beer.
Visit www.oskarblues.com for more information.
Ball Corporation is a supplier of high quality packaging for beverage, food
and household products customers, and of aerospace and other technologies and
services, primarily for the U.S. government. Ball Corporation and its
subsidiaries employ approximately 15,000 people worldwide and reported 2012
sales of more than $8.7 billion. For the latest Ball news and for other
company information, please visit http://www.ball.com.
This release contains "forward-looking" statements concerning future events
and financial performance. Words such as "expects," "anticipates," "estimates"
and similar expressions are intended to identify forward-looking statements.
Such statements are subject to risks and uncertainties which could cause
actual results to differ materially from those expressed or implied. The
company undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise. Key risks and uncertainties are summarized in filings
with the Securities and Exchange Commission, including Exhibit 99.2 in our
Form 10-K, which are available on our website and at www.sec.gov. Factors that
might affect our packaging segments include fluctuation in product demand and
preferences; availability and cost of raw materials; competitive packaging
availability, pricing and substitution; changes in climate and weather; crop
yields; competitive activity; failure to achieve anticipated productivity
improvements or production cost reductions; mandatory deposit or other
restrictive packaging laws; changes in major customer or supplier contracts or
loss of a major customer or supplier; political instability and sanctions; and
changes in foreign exchange rates or tax rates. Factors that might affect our
aerospace segment include: funding, authorization, availability and returns of
government and commercial contracts; and delays, extensions and technical
uncertainties affecting segment contracts. Factors that might affect the
company as a whole include those listed plus: accounting changes; changes in
senior management; the recent global recession and its effects on liquidity,
credit risk, asset values and the economy; successful or unsuccessful
acquisitions; regulatory action or laws including tax, environmental, health
and workplace safety, including U.S. FDA and other actions affecting products
filled in our containers, or chemicals or substances used in raw materials or
in the manufacturing process; governmental investigations; technological
developments and innovations; goodwill impairment; antitrust, patent and other
litigation; strikes; labor cost changes; rates of return projected and earned
on assets of the company's defined benefit retirement plans; pension changes;
uncertainties surrounding the U.S. government budget and debt limit; reduced
cash flow; interest rates affecting our debt; and changes to unaudited results
due to statutory audits or other effects.
SOURCE Ball Corporation
Contact: Investor Contact: Ann T. Scott, 303-460-3537, email@example.com, or
Media Contact: Scott McCarty, 303-460-5774, firstname.lastname@example.org
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