Thanks Ontario! More than one million dollars raised to help kids reach their
BRAMPTON, ON, April 8, 2013 /CNW/ - President's Choice(®) Children's Charity
announces that its two-week Your Small Change Can Make a Big One customer
campaign held at participating Loblaw banner grocery stores like Loblaws(®),
Zehrs(®), Your Independent Grocer(TM), valu-mart(®), Fortinos(®), Real
Canadian Superstore(®), Real Canadian Wholesale Club(® )and nofrills(®),
across Ontario has raised more than $1,104,000. All money raised will go
toward supporting Ontario families whose children have physical or
developmental disabilities, as well as nutrition programs aimed at fighting
childhood hunger. Nationally, the campaign raised $2.64 million.
"The support from our customers across Ontario has always been tremendous, but
this year's spring campaign has been the best one so far," said Inge van den
Berg, member of President's Choice(®) Children's Charity Board of Directors
and senior vice-president, Corporate Strategy, Loblaw Companies Limited.
Monies raised through campaigns like this help children like Zachary, who need
special equipment to be independent.
"Zach wouldn't be doing as well as he is without the help from President's
Choice(®) Children's Charity," says Simon, Zachery's dad. "The therapy has
Zach up and walking when he wasn't supposed to at all! President's Choice(®)
Children's Charity has also helped us fund equipment and given Zach the
opportunity to be independent and successful in his endeavors. We really can't
say enough about what this means to us, and most importantly, what it means to
Funds raised also go towards fighting childhood hunger through nutrition
programs at local schools like Flemington Public School, located in Toronto.
"It is amazing what a difference healthy food makes to ensure student success.
Through the President's Choice(®) Children's Charity sponsorship of Breakfast
for Learning our students receive nutritious food offerings at the beginning
of the school day and are refueled with wholesome food during the remainder of
their learning day," says Grace LaRocque, vice-principal, Flemington Public
School, Toronto, Ontario.
In Ontario, Loblaws(®), Zehrs(®), Your Independent Grocer(®),
valu-mart(®), Fortinos(®), Real Canadian Superstore(®), Real Canadian
Wholesale Club(® )and nofrills(®) stores are Loblaw Companies banner stores.
The Your Small Change Can Make a Big One customer campaign is just one of many
initiatives that Loblaw banner stores have in place to raise funds for
President's Choice(®) Children's Charity. To date in 2013, thanks to the
generosity of customers, donors and the support of colleagues, President's
Choice(®) Children's Charity has awarded $556,000 to 101 families and another
$1.1 million to 923 nutrition programs that serve over 101,315 students across
About President's Choice(®) Children's Charity
President's Choice(®) Children's Charity is committed to helping children
across Canada, with a focus on supporting children with disabilities and
fighting childhood hunger. The cost of administration and operations of the
Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of
every dollar donated goes to helping kids and their families. The Charity
offers funding across Canada and dollars are granted in the region in which
they are raised. Since 1989, the Charity has awarded more than $86 million,
reaching more than 15,500 families. For more information on the President's
Choice(®)( )Children's Charity or to donate online, visit pc.ca/charity.
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's
largest food retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest private
sector employers in Canada. With more than 1,000 corporate and franchised
stores from coast to coast, Loblaw and its franchisees employ more than
134,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(®), no name(®) and
Joe Fresh(®) brands. In addition, the Company makes available to consumers
President's Choice Financial(®) services and offers the PC(®)points loyalty
or to schedule an interview:
Loblaw Public Relations on behalf ofPresident's Choice®Children's Charity
firstname.lastname@example.org (905) 459-2500
SOURCE: President's Choice Children's Charity
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CO: President's Choice Children's Charity
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-0- Apr/08/2013 15:15 GMT
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