Thanks Ontario! More than one million dollars raised to help kids reach their full potential

Thanks Ontario! More than one million dollars raised to help kids reach their 
full potential 
BRAMPTON, ON, April 8, 2013 /CNW/ - President's Choice(®) Children's Charity 
announces that its two-week Your Small Change Can Make a Big One customer 
campaign held at participating Loblaw banner grocery stores like Loblaws(®), 
Zehrs(®), Your Independent Grocer(TM), valu-mart(®), Fortinos(®), Real 
Canadian Superstore(®), Real Canadian Wholesale Club(® )and nofrills(®), 
across Ontario has raised more than $1,104,000. All money raised will go 
toward supporting Ontario families whose children have physical or 
developmental disabilities, as well as nutrition programs aimed at fighting 
childhood hunger. Nationally, the campaign raised $2.64 million. 
"The support from our customers across Ontario has always been tremendous, but 
this year's spring campaign has been the best one so far," said Inge van den 
Berg, member of President's Choice(®) Children's Charity Board of Directors 
and senior vice-president, Corporate Strategy, Loblaw Companies Limited. 
Monies raised through campaigns like this help children like Zachary, who need 
special equipment to be independent. 
"Zach wouldn't be doing as well as he is without the help from President's 
Choice(®) Children's Charity," says Simon, Zachery's dad. "The therapy has 
Zach up and walking when he wasn't supposed to at all! President's Choice(®) 
Children's Charity has also helped us fund equipment and given Zach the 
opportunity to be independent and successful in his endeavors. We really can't 
say enough about what this means to us, and most importantly, what it means to 
Zach." 
Funds raised also go towards fighting childhood hunger through nutrition 
programs at local schools like Flemington Public School, located in Toronto. 
"It is amazing what a difference healthy food makes to ensure student success. 
Through the President's Choice(®) Children's Charity sponsorship of Breakfast 
for Learning our students receive nutritious food offerings at the beginning 
of the school day and are refueled with wholesome food during the remainder of 
their learning day," says Grace LaRocque, vice-principal, Flemington Public 
School, Toronto, Ontario. 
In Ontario, Loblaws(®), Zehrs(®), Your Independent Grocer(®), 
valu-mart(®), Fortinos(®), Real Canadian Superstore(®), Real Canadian 
Wholesale Club(® )and nofrills(®) stores are Loblaw Companies banner stores. 
The Your Small Change Can Make a Big One customer campaign is just one of many 
initiatives that Loblaw banner stores have in place to raise funds for 
President's Choice(®) Children's Charity. To date in 2013, thanks to the 
generosity of customers, donors and the support of colleagues, President's 
Choice(®) Children's Charity has awarded $556,000 to 101 families and another 
$1.1 million to 923 nutrition programs that serve over 101,315 students across 
Ontario. 
About President's Choice(®) Children's Charity
President's Choice(®) Children's Charity is committed to helping children 
across Canada, with a focus on supporting children with disabilities and 
fighting childhood hunger. The cost of administration and operations of the 
Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of 
every dollar donated goes to helping kids and their families. The Charity 
offers funding across Canada and dollars are granted in the region in which 
they are raised. Since 1989, the Charity has awarded more than $86 million, 
reaching more than 15,500 families. For more information on the President's 
Choice(®)( )Children's Charity or to donate online, visit pc.ca/charity. 
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
134,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(®)points loyalty 
program. 
or to schedule an interview: 
Loblaw Public Relations on behalf ofPresident's Choice®Children's Charity 
pr@loblaw.ca (905) 459-2500 
SOURCE: President's Choice Children's Charity 
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CO: President's Choice Children's Charity
ST: Ontario
NI: * CHARITY  
-0- Apr/08/2013 15:15 GMT
 
 
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