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MoneyGram to Crown ‘Ultimate Cricket Fan’



  MoneyGram to Crown ‘Ultimate Cricket Fan’

Winner of video contest to blog from ICC Champions Trophy matches in the U.K.

Business Wire

DALLAS -- April 08, 2013

Back by popular demand, MoneyGram is again hosting its annual Ultimate Cricket
Fan contest, where one winner will receive an all-expense-paid trip to the
2013 ICC Champions Trophy cricket tournament held in the United Kingdom. As
part of its sponsorship of the International Cricket Council (ICC), MoneyGram
(NYSE: MGI), a leading global money transfer company, is encouraging fans to
submit a photo and a brief explanation on why they are the Ultimate Cricket
Fan and should be selected to serve as MoneyGram’s blogger at the Champions
Trophy semifinals and final.

Are you the Ultimate Cricket Fan?

Cricket fanatics have until April 17 to upload a photo in their favorite
cricket gear on MoneyGram’s cricket Facebook page, along with a 150-word
explanation defining how they are the Ultimate Cricket Fan. Ten finalists will
be chosen to create a short video depicting their love and passion for the
sport to upload on the company’s cricket Facebook page. Submitted videos
should convince the public and contest judges to vote for their entry and
eventually crown them as the Ultimate Cricket Fan.

During the ICC Champions Trophy semifinals and final held June 19-23, the
Ultimate Cricket Fan winner will report live from the match grounds in England
and Wales by posting blog reports on MoneyGram’s cricket Facebook page. The
Ultimate Cricket Fan will engage audiences before and after the games through
social media and participation in activities and events planned by MoneyGram.

“Cricket fans have a unique connection and love for the sport and our
MoneyGram Ultimate Cricket Fan contest is designed to channel that passion by
enabling the winner to bring fans from around the world closer to the
Champions Trophy tournament,” said Juan Agualimpia, executive vice president
and chief marketing officer of MoneyGram. “The on-site blogging and fan
engagement through social media will capture this special tournament and
present it in a new way for fans through real time live reporting, blogging
that will make fans feel like they’re actually there.”

In 2012, MoneyGram introduced the Ultimate Cricket Fan contest and sent two
winners to the ICC World Twenty20 in Sri Lanka for an experience of a
lifetime. “MoneyGram made [my dream] possible for me, and it is one
opportunity that has been life-changing and something I will be grateful for
always,” said Kritika Naidu, a 2012 Ultimate Cricket Fan contest winner from
Hyderabad, India.

The winner this year will receive an all-expense-paid trip to the U.K., as
well as tickets to the semifinals and final of the Champions Trophy
tournament, a tablet PC, t-shirts and other memorabilia, and a cash prize of
$500.

Contest qualifications include:

  * Open to cricket fans in Australia, Canada, India, Jamaica, New Zealand,
    Pakistan, Saudi Arabia, Trinidad and Tobago, United States, United Kingdom
    and UAE
  * Extensive knowledge of cricket and the Champions Trophy, rules, players
    and teams
  * Excellent writing and communication skills
  * Must speak, read and write English fluently
  * Must hold an international passport and be willing and able to travel
    without restriction
  * Must be 21 years old or older

MoneyGram began its relationship with the International Cricket Council with
sponsorship of the Twenty20 World Cup tournament in the West Indies in May
2010. The company later signed a multi-year agreement for sponsorship rights
from 2011 through 2015. As part of the agreement, MoneyGram will have a
presence at all ICC cricket tournaments around the world during the five-year
period.

About MoneyGram International

MoneyGram International, a leading money transfer company, enables consumers
who are not fully served by traditional financial institutions to meet their
financial needs. MoneyGram offers bill payment services in the United States
and Canada and money transfer services worldwide through a global network of
more than 310,000 agent locations – including retailers, international post
offices and financial institutions – in 197 countries and territories. To
learn more about money transfer or bill payment at an agent location or
online, please visit moneygram.com or connect with us on Facebook.

Contact:

MoneyGram International
Mike Gutierrez/Sophia Stoller, 214-999-7606
media@moneygram.com
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