Seamless: SEQR now also with NFC technology

  Seamless: SEQR now also with NFC technology

– Sweden’s largest mobile payment system adapted to both QR and NFC technology

Business Wire

STOCKHOLM -- April 8, 2013

Seamless, listed on Nasdaq OMX, is now rolling out a solution that will enable
users to use NFC technology (Near-Field Communication) when they make SEQR
payments using a mobile telephone. The new solution – which will start to
appear in shops in the next few days – is made possible by incorporating a
thin, NFC-supporting RFID circuit in the sticker on the checkout terminal. The
SEQR app will be updated in May, after which users paying with SEQR will be
able to use NFC technology.

In a very short time, the Seamless payment solution for mobile telephones –
SEQR – has become established as the leading system in Sweden. Retailers have
adopted the payment solution because it enables them to by-pass the high
charges of the card companies. The system is also very fast, cheap to
introduce, and very secure.

“This will make us a completely technology-independent option for retailers
and users. It still costs the retailer nothing to introduce SEQR, and no
expensive hardware or complicated installation is needed. With the Seamless
NFC solution, we have also solved the big security problems that were
previously associated with NFC technology,” says Peter Fredell, CEO and
President of Seamless.

Many retail chains have already adopted SEQR, and other chains and shops are
connecting at a rapid rate. Examples of chains that have already adopted the
system are the food chains in the Axfood group (Hemköp, Willys, PrisXtra and
Tempo), McDonald´s and Kjell & Co.

Making payments via a mobile phone using SEQR is a very simple and secure
procedure. All the customer needs to do is use the SEQR app to scan a QR code
at the checkout terminal or use the NFC reader on the mobile, and then approve
the transaction by entering their PIN. Another advantage is that the customer
receives an immediate digital receipt for each purchase in their mobile phone.

About Seamless

Seamless is one of the world’s leading providers of payment solutions for
mobile phones, handling more than 3.1 billion transactions each year via
525,000 active sales outlets. Combined with over eleven years’ experience and
a presence in 26 countries, this gives Seamless a strong position in the
market for mobile payments. It is the company’s unique transaction platform
that enables SEQR. Seamless is traded on Nasdaq OMX Stockholm, under the SEAM

About SEQR

SEQR, developed by Seamless, is the fastest and easiest mobile payments
solution currently available on the market. All customers need to do is use
the SEQR app to scan the QR code at the POS terminal and approve the payment
by entering their PIN. SEQR works just as well for physical transactions as
for e-commerce, and is both faster and more secure than card payments. The
technology behind the solution means that there is no investment cost for
retailers. All that is required is a QR code sticker at the POS terminal. In
addition, the low transaction charges allow the retailer to save money. – Twitter: @seqrse( –

This information was brought to you by Cision


Seamless Distribution AB
Peter Fredell, CEO
tel. +46 (0)8-564 878 00
Olivera Andersson
Communications Manager
tel. +46 (0)70-660 51 96
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