Thanks Atlantic Canada! Almost half a million dollars raised to help kids reach their full potential

Thanks Atlantic Canada! Almost half a million dollars raised to help kids 
reach their full potential 
HALIFAX, NS, April 8, 2013 /CNW/ - President's Choice(® )Children's Charity 
announces that its two-week Your Small Change Can Make a Big One customer 
campaign held at participating Loblaw banner grocery stores in the region, 
like Atlantic Superstore(®), nofrills(®), Cash & Carry, Dominion(® )and 
SaveEasy(®) has raised $470,000. All money raised will go toward supporting 
Atlantic Canadian families whose children have physical or developmental 
disabilities, as well as nutrition programs aimed at fighting childhood 
hunger. Nationally, the campaign raised $2.64 million. 
"The support from our customers across Atlantic Canada has always been 
tremendous, but this year's spring campaign has been the best one so far," 
said Colin Nicolle, member of President's Choice(®) Children's Charity Board 
of Directors and vice-president at Loblaw Companies Limited (Loblaw) in 
Atlantic Canada. 
Monies raised through campaigns like this help children like Hayden Astel, who 
recently needed assistance with a guide dog. 
Hayden' mother Corrie says that the guide dog has been life changing for 
Hayden. "Hayden wouldn't be doing as well as he is without the help from 
President's Choice(®) Children's Charity," says Corrie. "We can do more 
things as a family. We can go out in the public. Before, someone would stay 
home with Hayden and we would have to take turns going out. Now, Hayden can 
participate in the community." 
Funds raised also go towards fighting childhood hunger through nutrition 
programs at local schools like Cunard Junior High School, located in Halifax. 
"The support received from President's Choice(®) Children's Charity through 
their sponsorship of Breakfast for Learning is an important contribution to 
the students at Cunard Junior High School breakfast program. Being able to 
provide healthy food options to the students has a positive impact on our 
students' daily performance. When students are well nourished they are 
better able to engage in their learning. We are very grateful for the 
difference they are making for our students,"says Karyn Cooling, principal, 
Cunard Junior High School, Halifax, Nova Scotia. 
In Atlantic Canada, Atlantic Superstore(®), nofrills(®), Cash & Carry, 
Dominion(®)(in Newfoundland and Labrador) and SaveEasy(®)are Loblaw 
Companies banner stores. The Your Small Change Can Make a Big One customer 
campaign is just one of many initiatives that Loblaw banner stores have in 
place to raise funds for President's Choice(®) Children's Charity. To date in 
2013, thanks to the generosity of customers, donors and the support of 
colleagues, President's Choice(®) Children's Charity has awarded $52,000 to 8 
families and another $920,000 to 518 nutrition programs that serve over 53,000 
students across the region. 
About President's Choice(®) Children's Charity
President's Choice(®) Children's Charity is committed to helping children 
across Canada, with a focus on supporting children with disabilities and 
fighting childhood hunger. The cost of administration and operations of the 
Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of 
every dollar donated goes to helping kids and their families. The Charity 
offers funding across Canada and dollars are granted in the region in which 
they are raised. Since 1989, the Charity has awarded more than $86 million, 
reaching more than 15,500 families. For more information on the President's 
Choice(®)Children's Charity or to donate online, visit pc.ca/charity. 
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than134,000 
full-time and part-time employees. Through its portfolio of store formats, 
Loblaw is committed to providing Canadians with a wide, growing and successful 
range of products and services to meet the everyday household demands of 
Canadian consumers. Loblaw is known for the quality, innovation and value of 
its food offering. It offers Canada's strongest control (private) label 
program, including the unique President's Choice(®), no name(®) and Joe 
Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(®)points loyalty 
program. 
or to schedule an interview: Loblaw Public Relations on behalf ofPresident's 
Choice®Children's Charity Mark Boudreau, Director, Corporate Affairs 
mark.boudreau@loblaw.ca or (902) 468-5522 ext. 4063 PR@loblaw.ca 
SOURCE: President's Choice Children's Charity 
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CO: President's Choice Children's Charity
ST: Ontario
NI: FDR FIN CHARITY  
-0- Apr/08/2013 15:35 GMT
 
 
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