Thanks Western Canada! More than a half million dollars raised to help kids reach their full potential

Thanks Western Canada! More than a half million dollars raised to help kids 
reach their full potential 
CALGARY, April 8, 2013 /CNW/ - President's Choice(®) Children's Charity 
announces that its two-week Your Small Change Can Make a Big One customer 
campaign held at participating Loblaw banner grocery stores like Real Canadian 
Superstore(®), Real Canadian Wholesale Club(®), Extra Foods(®) and 
nofrills(®), across Western Canada has raised more than $652,000. All money 
raised will go toward supporting Western Canadian families whose children have 
physical or developmental disabilities, as well as nutrition programs aimed at 
fighting childhood hunger. Nationally, the campaign raised $2.64 million. 
"The support from Loblaw customers across Western Canada has always been 
tremendous, but this year's spring campaign has been the best one so far," 
said Marlin Krieger, member of President's Choice(®) Children's Charity Board 
of Directors and vice-president, nofrills(®), Western Canada, Loblaw 
Companies Limited (Loblaw). 
Monies raised through campaigns like this help children like Hannah, who need 
special educational and therapeutic tools to help her learn. 
"Hannah was diagnosed with autism when she was two, making all aspects of her 
life more difficult than others, so donations like this means a lot to us," 
said Barb, Hannah's mother, "The gift of an iPad and other educational and 
therapeutic tools from President's Choice(®) Children's Charity will enhance 
her learning for sure." 
Funds raised also go towards fighting childhood hunger through nutrition 
programs at local schools like Bayside Middle School, located in Victoria. 
"The support received from President's Choice(®) Children's Charity through 
their sponsorship of Breakfast for Learning helps us feed the hungry students 
in our school. It is so comforting to know that because of their generous 
contribution we are able to make a difference in the lives of our students and 
help them reach their goals. President's Choice(®) Children's Charity's 
support puts smiles on kids' faces every day and for that we are most 
grateful," says Shirley Elm, principal, Bayside Middle School, Victoria, BC. 
In Western Canada, Real Canadian Superstore(®), Real Canadian Wholesale 
Club(®), Extra Foods(®) and nofrills(®) are Loblaw Companies banner stores. 
The Your Small Change Can Make a Big One customer campaign is just one of many 
initiatives that Loblaw banner stores have in place to raise funds for 
President's Choice(®) Children's Charity. To date in 2013, thanks to the 
generosity of customers, donors and the support of colleagues, President's 
Choice(®) Children's Charity has awarded $210,000 to 28 families and another 
$1.2 million to 1,076 nutrition programs that serve over 98,640 students 
across Western Canada. 
About President's Choice(®) Children's Charity
President's Choice(®) Children's Charity is committed to helping children 
across Canada, with a focus on supporting children with disabilities and 
fighting childhood hunger. The cost of administration and operations of the 
Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of 
every dollar donated goes to helping kids and their families. The Charity 
offers funding across Canada and dollars are granted in the region in which 
they are raised. Since 1989, the Charity has awarded more than $86 million, 
reaching more than 15,500 families. For more information on the President's 
Choice(®)( )Children's Charity or to donate online, visit pc.ca/charity. 
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
134,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(®)points loyalty 
program. 
For more information or to schedule an interview: 
Loblaw Public Relations on behalf ofPresident's Choice®Children's Charity 
pr@loblaw.ca (905) 459-2500 
SOURCE: President's Choice Children's Charity 
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CO: President's Choice Children's Charity
ST: Alberta
NI: * CHARITY  
-0- Apr/08/2013 15:17 GMT
 
 
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