Panasonic Debuts 3rd-Generation VariCam with Native 1080P, AVC-ULTRA Recording and Expanded Off-Speed Shooting; Announces Native

  Panasonic Debuts 3rd-Generation VariCam with Native 1080P, AVC-ULTRA
  Recording and Expanded Off-Speed Shooting; Announces Native 4K Resolution
  LCD Production Monitor

2013 NAB Show

Business Wire

LAS VEGAS -- April 07, 2013

At the National Association of Broadcasters (NAB) annual convention, Panasonic
has unveiled its third-generation VariCam® HD production camera, and a new 31”
LCD production monitor with native 4K resolution for 4K/2K/HD cinema
production. The recently announced AJ-PX5000G and AJ-PD500, the company’s
first P2 HD camcorder and recorder with native AVC-ULTRA recording and
built-in microP2 card slots, will be shown for the first time here.

Panasonic also announced major sales to broadcasters Griffin Communications
and Denali Media Holdings.

The third-generation VariCam improves upon the camera brand’s signature
features--off-speed shooting and film-like image production—while
incorporating Panasonic’s new AVC-ULTRA family of video codecs. The camcorder
utilizes three advanced, full 1920 x 1080p wide dynamic range MOS imagers for
native 1080/60p recording/operation, and boasts a true RGB imager/prism system
that provides full resolution color. With an EFP-style body, the VariCam’s
2/3” B4 lens mount enables use of native format prime lenses and servo zooms,
eliminating the expensive and cumbersome workarounds required when using such
optics on larger formats. Among the camcorder’s top-level production features
are real-time high frame rate, off-speed recording to 120fps in full 1080p (in
AVC-Intra Class100), a wide dynamic range and 24-bit LPCM audio. The camera
will feature a range of high-quality recording formats including AVC-Intra
Class100, AVC-Intra Class200 and AVC-Intra Class4:4:4. The third-generation
VariCam will be available early next year, with pricing to be announced.

The BT-4LH310 is a 31-inch 4096 x 2160 resolution LCD monitor for unrivalled
4K/2K monitoring in the field, including use in a video village for live
viewing of 4K cameras and devices with I/Os as well as for viewing of dailies.
The 4LH310’s 4K 10-bit IPS panel affords native 4K resolution (more than four
times that of full HD), a wide viewing angle, and faithful reproduction of up
to 1.07 billion colors. Equipped with a production-tough aluminum frame, the
BT-4LH310 features multiple professional inputs (including HD-SDI, 3G-SDI and
HDMI); true color processing with a 3D look-up table (LUT); HD/SD closed
captioning; 28V DC operation for field use; and an eco-friendly panel with
mercury-free LED backlight. In addition to 4K, the 4LH310 Iis ideal for 2K and
HD resolutions, meaning it can be used for all types of cinema production and
post production. The BT-4LH310 will be available in fall 2013, with pricing to
be announced.

The 2/3-inch, 2.2M 3-MOS AJ-PX5000G combines superb image production, light
weight and innovative expandability. The camcorder features 720p and 1080p/i
recording, and is the first P2 camcorder that will record in full-resolution,
10-bit 1080/60p (in AVC-Intra Class100). AVC-LongG is standard. The PX5000G
will offer optional AVC-Intra Class200 recording, which at twice the bit rate
per frame of AVC-Intra Class100 is visually lossless, delivering a master
quality codec in an affordable, file-based shoulder-mount camera.
High-resolution AVC-Proxy recording is likewise an option. The PX5000G will
address applications in network news, documentary, high-end corporate and
sports production, as well as the rental market. The AJ-PX5000G will be
available in fall 2013, with a suggested list price under $28,000.

The AJ-PD500 is the first P2 deck that will record in full-resolution, 10-bit
1080/60p (in AVC-Intra Class100). Its range of format choices (including
AVC-LongG and AVC-Proxy as standard, and AVC-Intra Class200, DVCPRO HD/50/25
and DV, and AVCHD playback as options) and variety of professional I/Os make
the PD500 ideal for implementations such as production, post-production,
long-form documentaries, live event systems, satellite facilities, reality
television, news trucks, and as a redundant playback/record device in news
facilities. The AJ-PD500 will be available in fall 2013, with a suggested list
price under $14,000.

Griffin Communications, an Oklahoma owned and operated multi-media company
reaching over 90 percent of Oklahoma households with its properties, recently
purchased 16 AG-HPX370 P2 HD shoulder-mounts and five AG-HPX250 P2 HD
handhelds for ENG, sports and promotions for CBS affiliate KWTV in Oklahoma
City, OK. This duplicates a prior order for CBS affiliate KOTV in Tulsa, OK.
Both purchases included 18 AJ-PCD30 three-slot P2 memory drives and multiple
P2 cards.

Denali Media Holdings (Anchorage, AK), a subsidiary of General Communication,
Inc. (GCI), recently purchased 17 Panasonic AG-HPX600 P2 HD shoulder-mount
camcorders for ENG and eight AK-HC1500G HD cameras for in-studio use at the
Anchorage CBS affiliate. Denali also bought four AG-HPX250 P2 HD handheld
camcorders with AVC-Intra recording.

In other NAB news, Panasonic announced April delivery for its new microP2
series, the world’s first UHS-II compliant memory cards*, which continues the
company’s evolution to higher-speed, lower-cost, more compact media. A major
free firmware upgrade for the company’s new AK-HC3800 studio camera system
supports 720/59.94p, 720/50p, 1080/29.97PsF and 1080/25PsF output from the
studio camera and enables IP control between the AK-HRP200 remote operation
panel (ROP) and the AK-HCU200 camera control unit (CCU).

Four partners for operational integration with live video uplink transmitter
devices and the AG-HPX600 P2 HD camcorder have been announced: LiveU, AVIWEST,
Streambox and TVU Networks. Also, Panasonic has announced AVC-ULTRA plug-ins
for Avid Media Composer 6.5, both Mac and Windows versions.

For further information about Panasonic NAB announcements, visit

For information on Panasonic pro video products, visit

* As of UHS-II compliant memory card, March 2013

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Cohn & Wolfe for Panasonic
Pat Lamb, 518-692-8150
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