Motorola Mobility to Showcase Next-Gen Video Compression Technology with its Real-Time HEVC Encoding Demo

 Motorola Mobility to Showcase Next-Gen Video Compression Technology with its
                         Real-Time HEVC Encoding Demo

Motorola will demonstrate real-time HEVC encoding and decoding of High
Definition TV at the 2013 NAB Show

PR Newswire

HORSHAM, Pa., April 5, 2013

HORSHAM, Pa., April 5, 2013 /PRNewswire/ -- For decades, Motorola Mobility has
been delivering revolutionary industry standards and life-changing
technologies by driving the evolution of TV and now multi-screen services
through the cloud, network and home. At the 2013 NAB Show, Motorola will
continue its history of innovation with its first ever real-time HEVC (High
Efficiency Video Coding) encoding and decoding demonstration at its exhibit
space, booth # SU2017.

"Now that we've seen the industry-wide approval of HEVC as a standard, we're
rapidly moving from creation to implementation," said Joe Cozzolino, Senior
Vice President and General Manager, Network Infrastructure Solutions, Motorola
Mobility. "It took almost four years from the time MPEG-4 was made an
industry-wide standard before the necessary refinements in the MPEG-4 tool kit
took place and the standard reached its fullest potential. We're only two
months into the approval of HEVC, and we've already reached an unprecedented
level of progress."

Motorola continues to build on its legacy of HEVC leadership this year after
bringing the technology to the global market and showcasing some of the
industry's first ever HEVC demonstrations at IBC 2012 and The Cable Show 2012.
At this year's NAB show in Las Vegas, Motorola moves beyond basic technology
demonstrations and will exhibit a practical implementation of HEVC with its
first HEVC encoding and decoding in real-time. One demo will feature a
real-time HEVC encoder delivering streaming content to a Google Nexus 10
tablet for real-time decoding and playback. A second demo will showcase
real-time HEVC HTTP live streaming to an Apple iPad (4th generation). A third
demo will show an IP set-top box decoding HEVC. Motorola's demonstrations will
highlight how the compression efficiency of HEVC enables high-quality video
delivery over bandwidth constrained networks to multiple platforms.

HEVC video compression technology has the ability to reduce bandwidth by up to
50 percent in comparison to MPEG-4 AVC – while still delivering same
high-quality viewing experience. In its initial phase, HEVC might have the
highest impact on reducing wireless network congestion that exists due to
consumers wanting to watch traditional broadcast and new over-the-top (OTT)
services on their tablets and smartphone devices. By utilizing HEVC, 3G and
4G-enabled operators will be able to provide higher quality viewing
experiences on almost any screen while saving up to half the capacity current
encoding technologies require.

Motorola will immediately support video service providers and programmers in
testing and launching HEVC-based services to take advantage of the significant
bandwidth savings offered by this new compression technology.

Additionally, HEVC can be a significant factor in dramatically reducing
storage costs for in-home and networked DVRs. As Motorola's Fourth Annual
Media Engagement Barometer reveals, consumers are watching an enormous amount
of recorded content with over one-third of our weekly TV viewing coming from
the DVR. Motorola Mobility's engineers are using HEVC to test and develop
comprehensive standards-based wireless and multi-screen solutions for a
diverse base of service providers worldwide.

This next-generation video compression technology was jointly developed by
ISO/IEC Moving Picture Experts Group (MPEG) and ITU-T Video Coding Experts
Group (VCEG). Motorola's HEVC demonstration builds on its heritage of network
innovations and the importance of video compression in driving the evolution
of TV. Motorola is part of the committee that developed the HEVC standard, and
has been an active contributing member of MPEG2 (1993) and MPEG4 (2003)

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About NAB Show
NAB Show, held April 6-11 in Las Vegas, is the world's largest electronic
media show covering filmed entertainment and the development, management and
delivery of content across all mediums. With more than 90,000 attendees from
151 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for
digital media and entertainment. From creation to consumption, across multiple
platforms and countless nationalities, NAB Show is home to the solutions that
transcend traditional broadcasting and embrace content delivery to new screens
in new ways. Complete details are available

About Motorola Mobility
Motorola Mobility, owned by Google, fuses innovative technology with human
insights to create experiences that simplify, connect and enrich people's
lives. Our portfolio includes converged mobile devices such as smartphones and
tablets; wireless accessories; end-to-end video and data delivery; and
management solutions, including set-tops and data-access devices. For more

Media Contacts(for media and analysts only):

Jeanne Russo
Motorola Mobility

SOURCE Motorola Mobility
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