SSQ Financial Group Deploys Unified IP Business Communications Software from Interactive Intelligence

SSQ Financial Group Deploys Unified IP Business Communications Software from 
Interactive Intelligence 
Leading Canadian financial and insurance company completes first phase of 
communications software deployment to consolidate infrastructure and add 
INDIANAPOLIS, IN and QUEBEC CITY, April 5, 2013 /CNW Telbec/ - SSQ Financial 
Group, one of Canada's largest financial and insurance institutions, has 
consolidated its communications infrastructure and added functionality as a 
result of deploying unified IP business communications software from 
Interactive Intelligence Group Inc. (Nasdaq: ININ). 
The Interactive Intelligence software, Customer Interaction 
Center(™)(CIC), which is being deployed in phases, is replacing three 
Avaya PBX systems and a mix of other third-party products. 
"CIC is enabling us to replace multiple products with one system so we can 
streamline our infrastructure for increased operational efficiencies and 
reduced costs," said senior director of enterprise architecture for SSQ, Eric 
Savard. "At the same time, the software is giving us more functionality so we 
can serve our customers better." 
Savard cites CIC's presence management as one feature that's helping improve 
customer service. "CIC's presence management, which lets our business users 
and contact center agents see the status of colleagues, means we can more 
quickly get customers to the right person," he said. 
SSQ has completed the first phase of its deployment, which will ultimately see 
CIC used by its nearly 2,000 employees across six regional offices throughout 
Canada, and by its work-at-home employees. 
The first phase began as a result of SSQ's purchase of AXA Life Insurance a 
little more than a year ago, which had 200 business users and numerous contact 
center agents. "When we purchased AXA, we needed to get its employees on a 
communications system that was compatible with ours," Savard said. "At the 
same time, we were contemplating a replacement of our own system. This 
accelerated our selection process." 
SSQ evaluated systems from Avaya, Cisco, Genesys and Interactive Intelligence. 
It selected the Interactive Intelligence system based on its overall value to 
price ratio. 
"Interactive Intelligence offered us a single-platform system that ran a wide 
range of customizable applications, offered ease-of-interoperability with our 
existing systems, and was quick and easy to deploy," Savard said. "It also 
maximized the benefits of our virtualized environment." 
As SSQ continues to roll out CIC to all of its offices, it will be leveraging 
additional applications, such as those for multichannel routing, speech 
analytics, quality monitoring, workforce management, and customer feedback 
"The first phase of our CIC deployment has exceeded our expectations and we 
have only begun to scratch the surface," Savard said. "We're anxious to 
continue rolling it out to all our locations to realize even greater benefits." 
About SSQ Financial Group
With over $3 billion in annual revenue and over $10 billion in assets under 
management, SSQ Financial Group is a leading mutual diversified financial 
institution in Canada. The Group serves over 1 million customers and provides 
jobs to over 1,900 employees. SSQ, Life Insurance Company Inc., the Group's 
principal company, is recognized as a leader in the group insurance industry 
and as an expert in the investment and retirement sector. SSQ Financial Group 
is also a rising star in home and auto insurance under the SSQ General 
Insurance Company Inc. banner and has recently expanded into the individual 
insurance market thanks to its new subsidiary, SSQ Insurance Company Inc. For 
more information, please visit 
About Interactive Intelligence
Interactive Intelligence Group Inc. (Nasdaq: ININ) is a global provider of 
contact center, unified communications, and business process automation 
software and services. The company's unified IP business communications 
solutions, which can be deployed on-premises or via the cloud, are ideal for 
industries such as financial services, insurance, outsourcers, collections, 
and utilities. Interactive Intelligence was founded in 1994 and has more than 
5,000 customers worldwide. The company is among Forbes Magazine's 2011 Best 
Small Companies in America and Software Magazine's 2012 Top 500 Global 
Software and Service Providers. It employs more than 1,400 people and is 
headquartered in Indianapolis, Indiana. The company has offices throughout 
North America, Latin America, Europe, Middle East, Africa and Asia Pacific. 
Interactive Intelligence can be reached at +1 317.872.3000 or; 
on the Net: 
This release may contain certain forward-looking statements that involve a 
number of risks and uncertainties. Factors that could cause actual results to 
differ materially are described in the company's SEC filings. 
Interactive Intelligence is the owner of the marks INTERACTIVE INTELLIGENCE, 
its associated LOGO and numerous other marks. All other trademarks mentioned 
in this document are the property of their respective owners. 
Christine Holley Senior Director of Market Communications Interactive 
Intelligence +1 317.715.8220 
Marie Lamontagne Senior Vice-President of Corporate Communications and 
Marketing SSQ Financial Group +1 418-652-2764 
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ST: Indiana
-0- Apr/05/2013 14:00 GMT
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