Raising the Dough-nations: Krispy Kreme 45 Day Campaign for Kids

       Raising the Dough-nations: Krispy Kreme 45 Day Campaign for Kids

Krispy Kreme teams up with Kyle Petty and Victory Junction for Annual Drive
for 45 Campaign

PR Newswire

WINSTON-SALEM, N.C., April 5, 2013

WINSTON-SALEM, N.C., April 5, 2013 /PRNewswire/ -- Get set for 45 days of
heart-pounding philanthropic fun at participating Krispy Kreme US locations.
Krispy Kreme has teamed up with former NASCAR driver Kyle Petty and the
Victory Junction Camp for the fifth annual Krispy Kreme Drive for 45 Campaign.
For 45 consecutive days, April 5 through May 19, Krispy Kreme fans can help
provide a chronically ill child a life-changing, week-long summer camping
experience by making a donation at checkout, or online at KrispyKreme.com.

Founded and operated by Kyle and Pattie Petty in Randleman, North Carolina,
the Victory Junction Camp is a non-profit organization that enriches the lives
of children with chronic medical conditions or serious illnesses by providing
fun, unique and life-changing camping experiences in a safe and
medically-sound environment. The number 45 is a tribute to their son Adam
Petty, former NASCAR #45 car driver who lost his life during a tragic racing
accident in 2000.

Here are a few easy ways to make a donation to the Krispy Kreme Drive for 45
Campaign, April 5 through May 19, at a participating Krispy Kreme location
near you.

  oAt Checkout – Make a $1, $2, $5 or $45 donation at checkout. A paper Drive
    for 45 certificate will be displayed in-store, throughout the campaign, in
    recognition of your support.
  o"Round Up" – Tell the cashier to 'Round Up' your purchase amount to the
    nearest dollar. The difference is your donation.
  oTire Banks – Make a pit stop and drop your donation inside a Drive for 45
    Tire Bank at your nearest participating Krispy Kreme.

Learn more about Victory Junction, or make an online donation to the Krispy
Kreme Drive for 45 Campaign at KrispyKreme.com/Drivefor45.

Connect with Krispy Kreme at KrispyKreme.com, Facebook.com/KrispyKreme, or
Twitter @KrispyKreme.

About Victory Junction:
The mission of Victory Junction located in Randleman, North Carolina, is to
enrich the lives of children with chronic medical conditions or serious
illnesses by providing life-changing camping experiences that are exciting,
fun and empowering, in a safe and medically-sound environment. The program
offers a week of exhilarating, challenging and nurturing fun under
comprehensive, but unobtrusive, 24-hour medical supervision. Activities
include arts and crafts, woodshop, an adventure course, archery, swimming,
boating, fishing, horseback riding, music and theater, and a special
NASCAR-themed program area complete with race cars, racing simulators, and
racing gear. Visit Victory Junction at www.victoryjunction.org.

About Krispy Kreme
Krispy Kreme is an international retailer of premium-quality sweet treats,
including its signature Original Glazed® doughnut. Headquartered in
Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and
great-tasting coffee since it was founded in 1937. Today, Krispy Kreme can be
found in approximately 670 locations around the world and approximately 10,000
grocery, convenience and mass merchant stores in the U.S. Krispy Kreme
Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us
at www.KrispyKreme.com.

SOURCE Krispy Kreme Doughnut Corporation

Website: http://www.krispykreme.com
Contact: Lafeea Watson, PR and Media Manager, +1-336-726-8878,
lwatson@krispykreme.com