Smiles Forms Partnerships with Polishop and Cybelar
SAO PAULO, April 5, 2013
SAO PAULO, April 5, 2013 /PRNewswire/ -- GOL Linhas Aereas Inteligentes S.A.
(BM&FBOVESPA: GOLL4 and NYSE: GOL), (S&P: B, Fitch: B-, Moody's: B3), the
largest low-cost and low-fare airline in Latin America, hereby announces that
SMILES, its subsidiary that manages the Smiles Program, has formed
partnerships with two major retail chains, Polishop and Cybelar.
Clients of either chain who are registered with their respective relationship
programs, will be able to accumulate points with SMILES. "Partnerships such
as these add value and attractiveness to our program," explained Leonel
Andrade, CEO of SMILES.
According to Andrade, "Polishop is a multichannel company with more than 170
stores throughout Brazil, which works with differentiated products, while
Cybelar has more than 150 stores and aims to become the regional furniture and
home appliance retail leader in the interior of Sao Paulo state."
The miles accumulated in SMILES can be redeemed for air tickets, called prize
tickets, for flights throughout Brazil, Latin America and the Caribbean and to
the five continents through GOL's partner airlines. With the new purchasing
platform, SMILES Shopping, it is also possible to redeem items such as
electronic equipment, tickets for shows, home appliances, furniture, toys,
household items and perfumery, among others.
Information regarding Smiles are available on the website
Edmar Lopes - CFO
Andre Carvalho - Planning and IR Manager
Gustavo Mendes - Investor Relations
Jenifer Nicolini - Investor Relations
Phone: (11) 2128-4700
Phone: (11) 2128-4183
ABOUT GOL LINHAS AEREAS INTELIGENTES S.A.
GOL Linhas Aereas Inteligentes S.A. (Bovespa: GOLL4 and NYSE: GOL), the
largest low-cost and low-fare airline in Latin America, offers around 970
daily flights to 65 destinations in 10 countries in South America, Caribbean
and the United States under the GOL and VARIG brands, using a young, modern
fleet of Boeing 737-700 and 737-800 Next Generation aircraft, the safest, most
efficient and most economical of their type.
SOURCE GOL Linhas Aereas Inteligentes S.A.
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