Turkcell and United Nations Become Technology Partners

            Turkcell and United Nations Become Technology Partners

  PR Newswire

  ISTANBUL, April 5, 2013

ISTANBUL, April 5, 2013 /PRNewswire/ --

      UN Appraises Turkcell's Disaster Management during Van Earthquake

Turkcell (NYSE:TKC, ISE: TCELL), Turkey's leading communications and
technology company Turkcell has been named as UNDP's technology partner due to
its unique network and innovative applications at the "Innovation and
Resilience in Corporate Response to Disaster" event held at the UN
Headquarters in New York.Turkcell, due to its network initiatives,
differentiation through its innovative technology applications, and its
employees' dedicated efforts during the critical hours following the 2011
earthquake in Van, a city in Eastern Turkey, has been presented globally as a
model project. Additionally, the transparent "Turkey's Money-Box" SMS campaign
initiated by Turkcell with the support of the Ministry of Education (MEB), and
in partnership with the Turkish Education Foundation (TEV), has been evaluated
as an "exemplary case" during the Panel.

 (Logo: http://photos.prnewswire.com/prnh/20120614/537932-b )

 (Photo: http://photos.prnewswire.com/prnh/20130405/607397 )

The "Innovation and Resilience in Corporate Response to Disaster" event, which
has been organized with the idea that the impact of natural disasters could be
lessened through the opportunities presented by mobile technologies, was
attended by Ms. Rebecca Grynspan, UN Under-Secretary General and UNDP
Associate Administrator; Ms. Cihan Sultanoglu,Assistant Secretary General
UNDP; Mr. Jordan Ryan, Assistant Administrator and Director, Bureau for Crisis
Prevention and Recovery, UNDP; Prof. Dr. Omer Dincer, former Ministry of
Education; Mr. Yildiz Gunay, General Manager of the Turkish Education
Foundation, and Mr. Sureyya Ciliv, Turkcell CEO.

Emphasizing the importance of readiness, decisiveness and speed during the
crisis, as well as technological flexibility, Ciliv explained how Turkcell
used technology and innovation to save lives in the critical 72 hours after
the first Van earthquake.Commenting that Turkcell's network, to a large
extent was up and running due to preparations made prior to the disaster, and
to its technological design, Ciliv went on to say that "Our damaged base
stations resumed normal operation within a couple of hours.Having realized
that some victims trapped under debris were sending text messages to the 112
emergency lines instead of calling it, our engineers managed to turn these
SMSs into emergency calls in collaboration with the Ministry of Transport
Maritime Affairs and Communications in a short period time, thereby helping to
save lives. Continuing that Van was further injured by a second earthquake,
and that the city needed permanent solutions, Ciliv said that "Turkey's
Money-Box was launched to this end.We not only donated TRY5 million, but also
created the opportunity for other corporates and individuals to lend a helping
hand through a transparent campaign, which could be simultaneously followed up
online, and where they could observe concrete results. Through Turkey's trust
in Turkcell and TEV, a 192 person capacity teachers' campus, and 132 person
capacity dormitory for high school students were built, well above our initial
target. Additionally, having addressed the unemployment problem in the region,
we built a call center in Ercis, where 50% of employees are disabled. We are
honored to be presented globally as an exemplary company, and to be named as a
technology partner by the UNDP."

Appraising Turkcell's initiatives after the Van earthquake, UNDP Associate
Administrator Ms. Rebecca Grynspan commented that "In countries prone to
disaster or conflict, rapid information sharing on preventative measures can
save lives and property.Mobile technology enables citizens to connect to each
other and the authorities, spreading critical information in times of crisis."

"Turkey's Money-Box" education campaign received the "UN Elite Award" at the
IPRA Golden Global Awards in November 2012.

ABOUT TURKCELL

Turkcell is the leading communications and technology company in  Turkey ,
with 35.1 million subscribers as of December 31, 2012. Turkcell is a leading
regional player, with market leadership in five of the nine countries in which
it operates with its approximately 69.2 million subscribers as of December 31,
2012.It has become one of the first among the global operators to have
implemented HSPA+. It has achieved up to 43.2 Mbps speed using the Dual
Carrier technology, and is continuously working to provide the latest
technology to its customers, e.g. 84 Mbps in the near future. Turkcell
Superonline, a wholly owned subsidiary of Turkcell, is the one and only
telecom operator to offer households fiber broadband connection at speeds of
up to 1,000 Mbps in  Turkey .As of December 31, 2012, Turkcell population
coverage is at 99.17% in 2G and 84.02% in 3G.Turkcell reported a TRY10.5
billion (US$5.9 billion) revenue with total assets of TRY18.7 billion (US$10.5
billion) as of December 31, 2012.It has been listed on the NYSE and the ISE
since July 2000, and is the only NYSE-listed company in  Turkey . Read more
at http://www.turkcell.com.tr

For further information please contact Turkcell Nihat Narin Investor and
International Media Relations Director Tel: +90-212-313-1244 Email:
nihat.narin@turkcell.com.tr Banu Uzgur International Media Relations Manager
Tel: +90-212-313-1506 Email: banu.uzgur@turkcell.com.tr
investor.relations@turkcell.com.tr

You can now follow the most up-to-date Turkcell developments on twitter by
clicking on the link below.

http://twitter.com/TurkcellNews
 
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