AMD and Adobe Collaborate on Upcoming Version of Adobe Premiere Pro Software to Enable Breakthrough Video Editing Performance

AMD and Adobe Collaborate on Upcoming Version of Adobe Premiere Pro Software to 
Enable Breakthrough Video Editing Performance Through
Open Standards 
AMD A-Series APU, Radeon and FirePro Graphics Technology Work
Seamlessly With Next Version of Adobe Premiere Pro Software to
Provide Real-Time Editing, Effects, Compositing and Color Grading 
SUNNYVALE, CA -- (Marketwired) -- 04/05/13 --  AMD (NYSE: AMD) today
announced its collaboration with Adobe Systems Incorporated to
deliver OpenCL(TM) hardware-accelerated video editing for the first
time on the Microsoft Windows platform with the next version of
Adobe(R) Premiere(R) Pro. This collaboration further demonstrates
AMD's commitment to enabling partner ecosystems with cross-platform
open standards, empowering Adobe to amplify the editing experience
for creative professionals everywhere. The combination of expanded
support for open standards and the Adobe Creative Cloud(TM) brings
unmatched access to the most up-to-date and powerful professional
post-production tools anywhere. 
The next version of Adobe Premiere Pro has been optimized to take
full advantage of a wider range of AMD professional- and
consumer-class graphics processing units (GPUs) and accelerated
processing units (APUs), delivering unprecedented real-time editing
with formats from DV to HD and 4K Ultra HD at high frame rates. Now
Adobe and AMD extend this advanced OpenCL functionality to creative
professionals running the Windows operating system. The expanded
support on Windows and OSX complements the already popular Mac OSX
OpenCL support available on Adobe Premiere Pro.  
"AMD and Adobe are dedicated to delivering professional- and
consumer-level solutions that support open standards and provide
artists everywhere with the ability to create at the speed of
thought," said Neal Robison, senior director, Software Alliances at
AMD. "Through AMD's strong relationship with Adobe, video editors no
longer have to wait for the rendering of edits, effects and
composites -- most everything can now be achieved at high-quality in
Coupling AMD graphics hardware with the latest Adobe software, video
professionals and prosumers alike will benefit from seamless,
high-quality feedback. The next version of Adobe Premiere Pro with
support for OpenCL harnesses the power of discrete AMD graphics cards
and AMD A-Series APU's to enable real-time edits, application of
dozens of effects, support for the new Lumetri deep-color engine, and
multi-stream and mixed format accelerated workflows with AMD
Eyefinity multi-display technology.  
From its APUs and notebook graphics cards to professional workstation
cards like the AMD FirePro(TM) W-series, AMD technology works
transparently with Adobe Premiere Pro to provide scalable
GPU-accelerated editing solutions for inspired prosumers and creative
professionals everywhere. The software is accelerated by OpenCL to
efficiently harness the compute power of AMD APU and graphics
products and achieve up to 4.3X faster exports from a source format
with effects to a preferred final destination format for quick and
easy distribution and publishing(1).  
"We're all about creating the best software possible, and at NAB
we're revealing some incredible enhancements to our video editing
tools," said Simon Williams, director of strategic relations at
Adobe. "Our customers require powerful systems that enable them to
work quickly and efficiently. While we already support OpenCL on the
Mac, today's announcement gives creative professionals the
opportunity to tap into the massive compute resources of AMD APUs and
GPUs on Windows-based PCs, broadening the type of accelerated
experience they can have with our upcoming software." 
Video professionals and enthusiasts utilizing the Adobe Creative
Cloud gain a competitive advantage through immediate access to AMD
hardware-accelerated features and functionality with the latest Adobe
video production software. Adobe Creative Cloud offers an end-to-end,
cross-platform tool kit with industry-leading software seamlessly
integrated with all the hardware needed to create, collaborate and
stay connected. 
At NAB, Adobe is previewing the next generation of its professional
video and audio products (NAB Booth SL3910.) Learn more about the
next versions of Adobe's pro video and audio tools at: More information about Adobe's upcoming
new video tools will be unveiled at Adobe MAX, The Creativity
Conference, May 4-8 in Los Angeles, Calif. 
Supporting Resources 

--  With Adobe Creative Cloud a simple monthly membership gives you the
    complete collection of Adobe creative desktop applications. Along with
    cloud storage, Creative Cloud members automatically get access to new
    tools and product updates as soon as they're released.
--  For more information about AMD and Adobe at NAB Show
--  For more information about AMD Performance
--  For more information about AMD and the new version of Adobe Premiere
--  Details about AMD and Adobe
--  For more information about AMD FirePro(TM) Graphics
--  For more information about Adobe
--  For more information about AMD

About AMD  
AMD (NYSE: AMD) is a semiconductor design innovator leading the next
era of vivid digital experiences with its groundbreaking AMD
Accelerated Processing Units (APUs) that power a wide range of
computing devices. AMD's server computing products are focused on
driving industry-leading Cloud computing and virtualization
environments. AMD's superior graphics technologies are found in a
variety of solutions ranging from game consoles, PCs to
supercomputers. For more information, visit 
AMD, the AMD Arrow logo, FirePro and Radeon are trademarks of
Advanced Micro Devices, Inc. Other names are for informational
purposes only and may be trademarks of their respective owners. 
(1) Testing was performed by AMD, test project used the "Three-way
Color Corrector" effect with the NAB 2013 "sneak peek" build of
Premiere Pro Next provided by Adobe, .MP4 video file, 17 seconds,
1920x1080, 24fps with .WAV audio file, 169 seconds, 1411 kb/s audio
bitrate, 41 khz audio sample rate, export to Device -- Apple TV,
iPad, iPhone 4 and newer, 720p, 29.97 max render quality. With OpenCL
(GPU acceleration) enabled, the export took 46.6 seconds. With CPU
only, the export took 246.1 seconds. Test system was a desktop PC
configured with an AMD A10-6800K APU with AMD Radeon(TM) HD 8670D
Graphics, 8GB DDR3-2133 running Window 8 Professional (x64) build
9200, video driver RID-10 
Kristen Lisa
AMD Public Relations
(512) 602-6020 
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