Media Innovation Group Names Mariellen Heffernan, Vice President Client
Services and Operations
NEW YORK, NY -- (Marketwired) -- 04/05/13 -- Media Innovation Group,
the digital strategy and marketing division of 24/7 Media, announced
today that Mariellen Heffernan has joined the company as Vice
President, Client Services and Operations.
Heffernan has responsibility for driving innovative client services
strategies and overseeing operations for Media Innovation Group in
North America. Her extensive experience in digital media includes
senior positions in client services and account management and
planning at Evidon, Contextweb and Jingle Networks.
"Mariellen's skill and experience are an excellent fit for the team
and I am confident that our clients will benefit from all that she
brings to this role," said Michael Mamarella, Media Innovation
Group's SVP and GM. "This is an exciting time to join the Media
Innovation Group, as we continue to innovate and generate excellent
results for our growing roster of clients."
About Media Innovation Group
The Media Innovation Group (MIG) provides world-class data-management
technology and strategy allowing marketers to centralize their
digital marketing including media buying, planning and optimization.
By utilizing the 24/7 Media Data Manageme
nt Platform (DMP),
advertisers can leverage and transform Big Data into Easy Data,
generating a better return on their advertising dollars.
A division of WPP Digital's 24/7 Media, the MIG is powered by a
market leading technology platform that gives advertisers and their
agencies one dashboard to visualize and understand digital audiences
in all markets, across all digital media channels. Reaching four
corners of the globe, the MIG is a strategic digital marketing agency
that delivers outstanding results for its clients. For more
information, visit www.themig.com
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