Derek Lam for DesigNation Launches Today at Kohl’s Department Stores

  Derek Lam for DesigNation Launches Today at Kohl’s Department Stores

    The limited edition, limited time premier designer collection drawing
 inspiration from Rio de Janeiro is available at Kohl’s stores nationwide and

Business Wire

MENOMONEE FALLS, Wis. -- April 5, 2013

Kohl’s Department Stores (NYSE: KSS) today announced the Derek Lam for
DesigNation collection is now available at Kohl’s stores nationwide and at Award-winning fashion designer Derek Lam draws creative influence
for the collection from a trip to Rio de Janeiro, Brazil. The limited edition,
limited time collection is Lam’s first collaboration with Kohl’s and also
marks his first swimwear collection.

The Derek Lam for DesigNation collection captures the spirit of Rio, drawing
from the city’s fusion of urban and jungle, past and present. Simultaneously
sophisticated and casual, Derek Lam’s versatile designs transition seamlessly
from beach to café; swimwear is daywear, and day blends beautifully into
night. The contemporary collection of rich fabrics, bold prints and chic
silhouettes features misses’ apparel and swimwear with retail prices ranging
from $36 to $88. For added shopping convenience, an extensive assortment of
exclusive styles and colors will be available only on

“We are thrilled to partner with Derek Lam, who has brilliantly captured the
cultural vibrancy and passion of Rio through this imaginative and diverse
collection,” said Don Brennan, Kohl’s chief merchandising officer. “Today’s
launch of the second DesigNation collection reinforces Kohl’s ongoing
commitment to offering our customers world-class designer fashions of
extraordinary quality, design and selection, all at an affordable price

“I designed the Derek Lam for DesigNation collection to be an ally to modern
women, providing fashion and style that is relatable, accessible and
exciting,” said Derek Lam. “The collection brings the essence of Brazil to the
Kohl’s customer and was inspired by a trip to Rio, a city full of color and
life. The easy-going nature and unselfconscious sensuality of Rio is reflected
in colors, prints and styles that are versatile and easy to wear.”

The launch of Derek Lam for DesigNation is supported with an integrated
advertising and marketing campaign that spans across print, broadcast, digital
and social media. To celebrate with consumers nationwide, Kohl’s Facebook fans
were invited to vote on 10 items from the collection, with the top five
favorite items made available in an exclusive presale in March. Kohl’s also
launched a Derek Lam for DesigNation Facebook application and sweepstakes,
offering Facebook fans a chance to win select pieces from the Derek Lam for
DesigNation collection by playing a match game with Derek Lam trivia. For
complete details visit A Pinterest board was also
launched in March to showcase the Derek Lam for DesigNation collection and
highlight the inspiration drawn from Rio. The collection will be prominently
featured in the misses’ department with branded creative.

Derek Lam for DesigNation is the second collection in Kohl’s DesignNation
concept, which feature fashions from premier designers based on international
destinations. This fall, Kohl’s third DesigNation collection will feature
Catherine Malandrino, who will draw creative influence from her trip to Paris,
France. The collection will feature misses’ apparel and will be available
exclusively at Kohl’s and Kohl’s will launch multiple DesigNation
collections throughout the year.

About Derek Lam

Derek Lam International, LLC was founded in New York by Derek Lam and partner
Jan-Hendrik Schlottmann in October 2002. Lam's vision for his label is to
create clothes that are both luxurious and wearable,with a feminine yet
modern simplicity about them.He skillfully manages the combination of
refinement and sensuality with exceptional fabrics and highly perfected
detail. In 2006 the collection expanded to include handbags, followed by shoes
and eyewear in 2007 and the launch of the 10 Crosby Derek Lam diffusion line
in 2011. Praised for his vision of modern luxury married with uncompromised
quality, Lam has received abundant recognition within the fashion industry.
Visitwww.dereklam.comfor more information.

About Kohl's

Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused,
value-oriented specialty department store offering moderately priced,
exclusive and national brand apparel, shoes, accessories, beauty and home
products in an exciting shopping environment. With a commitment to
environmental leadership, Kohl’s operates 1,155 stores in 49 states. In
support of the communities it serves, Kohl’s has raised more than $231 million
for children’s initiatives nationwide through its Kohl’s Cares® cause
merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned
subsidiary of Kohl's Department Stores, Inc. For a list of store locations and
information, or for the added convenience of shopping online, visit, join the discussion on Facebook (
or Twitter ( or get inspired on Pinterest
( and Instagram (

Cautionary Statement Regarding Forward-Looking Information

This press release contains “forward-looking statements” within the meaning of
the Private Securities Litigation Reform Act of 1995. Kohl's intends
forward-looking terminology such as “believes,” “expects,” “may,” “will,”
“should,” “anticipates,” “plans,” or similar expressions to identify
forward-looking statements. Such statements are subject to certain risks and
uncertainties, which could cause Kohl's actual results to differ materially
from those anticipated by the forward-looking statements. These risks and
uncertainties include, but are not limited to those described in Item 1A in
Kohl’s Annual Report on Form 10-K, which is expressly incorporated herein by
reference, and other factors as may periodically be described in Kohl's
filings with the SEC.


Kohl’s Department Stores
Molly Verette, 262-703-7008
Senior Manager, Public Relations
Julia Fennelly, 262-703-1710
Program Administrator, Public Relations
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