OMVS to Focus on Niche Markets, Customer Service to Succeed in Multi-Billion-Dollar Online Travel Sector

  OMVS to Focus on Niche Markets, Customer Service to Succeed in
  Multi-Billion-Dollar Online Travel Sector

Business Wire

TAMPA, Fla. -- April 5, 2013

It’s no secret that the online travel industry is booming worldwide, growing
to an incredible market value of $300 billion in recent years by making it
easier than ever before to book a trip.

On the Move Systems, Inc. (OTCBB: OMVS) believes there’s still much more
growth in store for the industry. That’s why the company plans to focus on
providing stellar customer service and niche travel markets to succeed in a
sector currently dominated by giants like Orbitz, Priceline and Expedia.

“The major travel websites are very large and well-known, but they’re also
unwieldy and one-size-fits-all,” says OMVS CEO Patrick Brown. “By offering
preferential service to specific kinds of travelers, we expect to build a
niche community of loyal customers.”

As an example of how businesses can thrive in the travel industry by focusing
on customer service and niche markets, Brown points to small airlines such as
Allegiant Air. They’ve thrived in recent years, even as major carriers have
struggled, by offering a superior travel experience to business travelers or
day-trippers unmatched by the big boys.

“We believe we can succeed by applying a similar business model to the world
of online travel booking,” Brown said.

With the online travel segment representing nearly a third of the
trillion-dollar global travel market, OMVS views the segment as an exciting
path forward to growth and profitability for our company.”

OMVS plans to market and develop new solutions that will allow the company to
compete in the online travel market alongside Priceline.com (NASDAQ: PCLN),
TripAdvisor.com (NASDAQ: TRIP) and Expedia.com (NASDAQ: EXPE).

For more information on On the Move Systems’ bold new direction, please
visitwww.onthemovesystems.com/investors.html.

About On the Move Systems, Inc.

Onthe Move Systems, Inc.(OTCBB:OMVS) is focused on the development of
cutting-edge technology across a broad spectrum of industries. The company is
currently exploring new online tools to reduce costs and increase convenience
in the tourism and travel industry. For more information, please visit our
website atwww.onthemovesystems.com.

Follow OMVS on Twitter:www.twitter.com/OMVSinfo

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words “believes,” “expects,” “anticipate” or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone’s past success, either financial or strategic, is no guarantee of
future success. This news release speaks as of the date first set forth above
and the company assumes no responsibility to update the information included
herein for events occurring after the date hereof.

Contact:

On the Move Systems, Inc.
Patrick Brown, 813-367-3511
President and CEO
info@onthemovesystems.com