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From Rembrandt to Mondriaan the Rijksmuseum in Amsterdam Features More Than 100 Artworks Framed With Tru Vue® Optium® Acrylic

  From Rembrandt to Mondriaan the Rijksmuseum in Amsterdam Features More Than
  100 Artworks Framed With Tru Vue® Optium® Acrylic Glazing

   The Netherlands’ Rijksmuseum in Amsterdam re-opens in April following a
                            10-year transformation

Business Wire

AMSTERDAM -- April 5, 2013

Masterpieces from Rembrandt van Rijn to Piet Mondriaan will be seen in a new
light when the Rijksmuseum in Amsterdam re-opens to the public April 13, 2013
following a 10-year transformation. More than 100 pieces are framed with Tru
Vue® Optium® Acrylic Glazing.

Paper conservators Dionysia Christoforou and Leila Sauvage have been framing
artworks with Optium. ( ...

Paper conservators Dionysia Christoforou and Leila Sauvage have been framing
artworks with Optium. (Photo: Rijksmuseum)

The re-opening showcases the museum’s world-famous collection in a striking
sequence of 80 galleries, which tell the story of 800 years of Dutch art and
history from 1200 to the present day. Many of the 8,000 artistic and
historical objects have not been accessible to the public for a decade.

“This way of exhibiting works of art on paper is as close as we can get to
actually putting the works in the hands of the public,” says Idelette van
Leeuwen, the Rijksmuseum’s head of paper conservation. “Tru Vue’s contribution
of Optium for all the frames used for drawings, prints and photographs makes
it possible for the Rijksmuseum to give the public an optimal view of the art
in the new galleries.”

Tru Vue’s international museum and conservation liaison, Rob Lewis, adds,
“Museums around the world depend on Optium Acrylic Glazing to protect,
conserve and display their most valuable and historic collections. This is a
wonderful opportunity to demonstrate the extraordinary clarity of the glazing
material on such significant artworks.”

Van Leeuwen continues, “The anti-reflective coating of Optium reduces
distracting reflections, so that it almost seems as if there is nothing
between the artwork and the viewer. The viewer can study the art from a very
short distance without endangering it. This allows for a close, almost
intimate experience of the art.”

Larson-Juhl, a global producer and distributor of premium framing materials,
has provided the Rijksmuseum with mat boards and specialty papers for many
years, and now, with Tru Vue’s Optium Museum Acrylic®. “The use of Optium is
growing rapidly for framing valuable and famous works of art, both graphic art
and oil paintings. This glass ensures both the best optical representation of
art and guarantees the highest amount of protection for the valuable piece of
art,” says Mariёtte Van der Pasch, account manager at Larson-Juhl in the
Netherlands.

Tru Vue has worked closely with the museum community to develop this product
to meet superior, aesthetic standards, as well as conservation standards. Van
Leeuwen agrees, “Optium combines three properties in one product that are
important to the conservation department: It protects the artwork against
light damage because it blocks 99% of UV light. The anti-static coating makes
it safe for use with friable media, such as charcoal, red chalk and pastel.”

Thirdly, van Leeuwen notes, “Because works on paper are vulnerable to damage
from exposure to light, they can be exhibited for only short periods. Thus the
selection of works on paper on view in the galleries will be changed every
four months. This makes it unavoidable that frames and the glazing are handled
and cleaned often. Optium has the advantage of being shatter-resistant, and
the abrasion-resistant coating allows us to re-use the acrylic a number of
times, since it will not scratch easily. This makes it longer-lasting and
therefore more sustainable than normal acrylic.”

She explains, “Works of art on paper are usually on a white or, in any case,
light support, so any type of glazing that has a color tint causes an obvious
color shift in the art work. With normal window glass, for example, paper
appears greener or yellower than it actually is. With Optium, the color of the
paper is not influenced, and color neutrality is guaranteed.”

“The viewer sees the piece of art without any distortion, as if there were no
glass at all,” adds Van der Pasch. “The Optium Acrylic is also lighter in
weight than normal glass. It can be cut with a router in special shapes: Old
paintings often are not square and Optium can be made in any shape following
the shape of the frame.”

In five halls at the renewed Rijksmuseum, all of the framed pieces of graphic
art have been fitted with Tru Vue Optium Acrylic Glazing, including:

  *“Hoofd van Maria met het Christuskind,” Master of the Legend of Saint
    Lucia (1475)
  *Rembrandt van Rijn’s “Self Portrait” (1630) and “Christ Preaching” (1648)
  *Cornelis Troost’s “Sara Troost met Haar Pop” [Sara Troost with Her Doll]
    (1740)
  *Willem Witsen’s “View on the Oosterpark in the Snow” (around 1900)
  *Johann Heinrich Schönscheidt’s “Kuilenburg 30” [Railway bridge near
    Culemborg, Netherlands] (1868)

Beyond the Rijksmuseum’s collection, Tru Vue Optium Acrylic Glazing is relied
on by museums worldwide including Greece, Italy, France, Spain, United
Kingdom, Canada, Hong Kong, as well as throughout the United States.

About the Rijksmuseum

As a national institute, the Rijksmuseum offers a representative overview of
Dutch art and history from the Middle Ages onwards, and of major aspects of
European and Asian art. The Rijksmuseum keeps, manages, conserves, restores,
researches, prepares, collects, publishes, and presents artistic and
historical objects, both on its own premises and elsewhere.

Where: Rijksmuseum, Museumstraat 1, Postbus 74888, 1070 DN Amsterdam,
Netherlands
When: Official opening, Sat., April 13, 2013; 9 a.m.-5 p.m.

Learn more about the museum, its transformation and its collection at
https://www.rijksmuseum.nl/en.

About Larson-Juhl

Larson-Juhl, a Berkshire Hathaway Company, is known as a premier producer of
frames for art and photography and as a distributor of framing materials, such
as mat boards and museum glass. In recent years, a large range of conservation
products and specialty papers has been added to the product offering, mainly
through cooperation with its sister-companies – Stouls in France and
Conservation-by-Design in the U.K. Larson-Juhl has grown to be reliable
partner to many museums, archives and restorers and commits itself to find
matching products for all kinds of conservation projects. Many products have
been custom-made to fit the needs of museums.

Learn more at http://www.larsonjuhl.nl/.

About Tru Vue

Tru Vue manufactures high-performance glazing products for the custom picture
frame and museum markets. Tru Vue is a leader in both UV protection, as well
as anti-reflective and specialty glazing products for these markets. The
company is located in McCook, Illinois, and in Faribault, Minnesota, and is
part of Apogee Enterprises, Inc.

For more information on Tru Vue and Optium Acrylic Products, visit
http://www.tru-vue.com/.

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Contact:

Heather West Public Relations
Heather West, 612-724-8760 (Media)
heather@heatherwestpr.com
or
Tru Vue
Carolyn Hays, 708-854-2618 (Media)
chays@tru-vue.com