Chennai Super Kings Unveils a New Range of Merchandise and Exclusively Designed Cricket Gear for the Young Fans of IPL 6

    Chennai Super Kings Unveils a New Range of Merchandise and Exclusively
              Designed Cricket Gear for the Young Fans of IPL 6

  PR Newswire

  CHENNAI, April 5, 2013

CHENNAI, April 5, 2013 /PRNewswire/ --

Chennai Super Kings, one of the nine competing teams of IPLand leading sports
brand in India, is all set for the new season of action packed IPL. The team
is all geared up for IPL 6 with Captain Dhoni, Coach Stephen Fleming and his
young brigade.

 (Photo: )

Chennai Super Kings is set to make this season better and bigger with a focus
on the youth. Amongst the new cricket gear being launched, there will be a
range for youths which includes three grades - Super Kings Pride Junior, Super
Kings Elite Junior and Budding Super King Junior. For Seniors : I Grade -
Super kings Pride,II Grade - Super Kings Elite, III Grade - Super Kings Pro.

This gear for all age groups will be available from 15 ^th of April. These
kits will include kit bags, batting gloves, leg guards, thigh guard, arm pad,
abdomen guard and English willow bats will be sold through retail sports
stores, gift shops and whole sale stores in the state ranging from Rs. 3800/-
to Rs 9900/-.

Brand Chennai Super Kings is also launching their new range of merchandise
strategically dividing them into categories such fan gearand fashion wear. A
total of 73 designs are planned keeping in mind the quality requirements,
fashion sense of youth and value for money. The new range also includes school
bags, sippers, key chains along with a variety of home, office productsand
other accessories.

Chennai Super Kings is the first IPL team to have full-fledged international
operations through its exclusive partnership with Ingene Entertainment (a Los
Angeles based Co.), launched prior to the last IPL season.

The official international merchandise store, ,
exclusively for fans outside India, recorded unprecedented sales across 35
countries in 6 continents in just the first 4 months since launch. About 80%
of sales were from fans of Indian origin and nearly 20% from a multi-ethnic
(non-Indian) fan base - a true testament to the Chennai Super Kings' universal

Speaking on the occasion, Mr. T. S. Raghupathy, Executive President, India
Cements Ltd . said, "We are confident that under the leadership of Captain
Dhoni, Coach Stephan Fleming and support of proud fans of Tamil Nadu, the team
will put an exemplary display of sportsmanship once again. The team has gained
immense popularity amongst the youth and adding to the initiatives, we have
drawn a new generation of fans by launching an exclusive range of merchandise
and cricket gear which will be available in 600 centers in India."

"This year, we have also tied up with Switcher; a European fashion brand owned
by Tirupur-based PGC corp, as merchandise partner for India. We are thankful
to our existing sponsors for their continued support and also pleased to
welcome new sponsors," added Raghupathy.

Over 20 million Chennai Super Kings fans tuned into the Facebook page to watch
captain MS Dhoni respond to their questions during the live webcast of a press
conference. Out of all IPL Facebook pages, more than 1, 75,000 fans are
talking about Chennai Super Kings which is expected to grow further during the
course of the conference.

About Chennai Super Kings

Chennai Super Kings is part of the nine competing teams promoted by Indian
Premier League. Founded in 2008, 'Chennai Super Kings' is captained by
Mahendra Singh Dhoni from the very first season and coached by Stephen
Fleming. The team is based out of Chennai and is owned by India Cements
Limited, which is one of the leading producers of cement in South India. India
Cements contribution towards cricket is immense especially in the last 5 years
even though it has been a pioneer by promoting sports as diverse as cricket,
squash, chess, golf for over two decades.

For more details on Chennai Super Kings Team, players, player arrivals,
exclusive photo, videos and fan info, please visit the website

Primary Media Contact: Deepti Khera, ,

Contact: PRN
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