Millennial Media Closes Acquisition of Metaresolver and Strengthens Executive Management Team

  Millennial Media Closes Acquisition of Metaresolver and Strengthens
  Executive Management Team

         Company to Report 2013 First Quarter Results on May 8, 2013

Business Wire

BALTIMORE -- April 05, 2013

Millennial Media Inc., the mobile advertising and data platform, has closed
its acquisition of Metaresolver – a mobile media buying and targeting
platform. Metaresolver was founded by industry veterans, Seamus McAteer, Mike
Rowehl and Cindy Mesaros, each of whom are pioneers who have shaped mobile
media intelligence, mobile advertising and mobile content. The addition of
this talented and experienced team, along with a programmatic mobile ad-tech
platform, will enable Millennial to strengthen its leadership position in the
fast moving mobile market.

Upon closing the acquisition, Millennial Media will streamline the combined
company’s leadership team. In the new structure, reporting to Paul Palmieri,
Chairman and CEO, Mollie Spilman will become EVP, Global Sales & Marketing,
Matt Gillis will become EVP, Global Product & Platform, and Michael Avon, the
company’s CFO & EVP, will add Corporate Strategy and Human Resources to his
organization. Seamus McAteer, Mike Rowehl and Cindy Mesaros from Metaresolver
will join the leadership team and lead Insights, Programmatic Platform and
Global Marketing efforts for Millennial respectively. Marcus Startzel,
formerly GM, North America, will report to Spilman as Global Chief Revenue
Officer and Carl Wartzack will report to Spilman as SVP Global Operations. As
a result of this combination and leadership restructuring, Chris Brandenburg,
CTO, and Steven Root, EVP, will be leaving the company.

Paul Palmieri said, “I am thrilled to have the Metaresolver team and platform
as a part of Millennial Media. We are entering the company’s next phase of
growth and the Metaresolver acquisition of people and technology, along with a
streamlined executive team, will help us continue to expand our leadership
position in the exciting market of mobile advertising.”

Millennial Media also today announced that it will hold its quarterly
conference call to discuss its 2013 first quarter financial results on
Wednesday, May 8,2013, at 5:00 p.m. ET. Chief Executive Officer Paul Palmieri
and Chief Financial Officer Michael Avon will host the call. Millennial Media
will release its 2013 first quarter financial results that day after the
market close.

To access the conference call, please dial 877-703-6108 (U.S.) or 857-244-7307
(international) using passcode 19120374. The conference call will also be
available via live webcast under the Investor Relations section of Millennial
Media’s website at

If you are unable to listen to the live conference call, a replay will be
available through May 15, 2013, and can be accessed by dialing 888-286-8010
(U.S.) or 617-801-6888 (international) using passcode 42003319. An archived
version of the webcast will also be available at

About Millennial Media

Millennial Media (NYSE: MM) is the leading independent mobile advertising and
data platform. Our technology, tools and services help app developers and
mobile website publishers maximize their advertising revenue, acquire users
and gain audience insights. Our platform also enables us to offer advertisers
powerful Mobile Audience Solutions (MAS) that utilize our significant scale,
sophisticated targeting and uniquely engaging creative capabilities to deliver
meaningful results.

"Safe harbor" Statement

The statements in this press release that are not historical facts constitute
“forward-looking statements” that involve risks and uncertainties and are made
pursuant to the Private Securities Litigation Reform Act of 1995. These
statements include expectations regarding the mobile advertising market and
our continued position as a leading mobile advertising company. The
achievement or success of the matters covered by such forward-looking
statements involve risks, uncertainties and assumptions, and if any such risks
or uncertainties materialize or if any of the assumptions prove incorrect, our
results could differ materially from the results expressed or implied by the
forward-looking statements we make. Further information on the factors that
could affect our results is included in our filings we make with the
Securities and Exchange Commission from time to time. These documents are
available on the ‘SEC Filings’ section of the Investor Relations page of our
website at

The statements made in this release are based on information available to us
as of the date of this release, and we assume no obligation and do not intend
to update these forward-looking statements, except as required by law.


For Millennial Media
Investor Relations:
Jonathan Schaffer, 212-871-3953
Media Relations:
Matthew Lindberg, 203-682-8214
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