Breakthrough Life360 Feature Leverages Locaid to Allow Users to Keep Tabs on Family Members - via Smartphones and Feature Phones

 Breakthrough Life360 Feature Leverages Locaid to Allow Users to Keep Tabs on
        Family Members - via Smartphones and Feature Phones - for Free

Free Location Lookups Can Help 30 Million Life360 Customers Track Loved Ones

PR Newswire

SAN FRANCISCO, April 5, 2013

SAN FRANCISCO, April 5, 2013 /PRNewswire/ -- Locaid, the world's largest
Location-as-a-Service Platform, today announced that Life360, the leading
safety application for families, is now using Locaid to power a groundbreaking
new feature. A new function now allows Life360's 30 million customers to
locate family members or loved ones on any mobile device at no added charge –
up to five times per month. Life360 enables families to keep in touch by
delivering location and security features for smartphones and feature phones
alike – an industry first.

Although smartphones garner most of the press in the mobile market, the vast
majority of mobile phone users still carry feature phones, which comprise
nearly two-thirds of total market share according to a 2012 report from
leading analyst Gartner. Feature phones and tracking devices are widely used
by parents to keep tabs on young children. Elderly family members, who don't
necessarily want or need the latest smartphone features, are also more likely
to use feature phones and need to stay connected to family. Other family apps
charge high monthly fees to activate devices for location or are limited to
only smartphones. Life360 powers "the new family circle" by allowing location
and security features for whatever device the user carries.

The Life360 application gets its breakthrough location capabilities from
Locaid, the world's largest and most reliable multi-source
Location-as-a-Service (LaaS) company. By leveraging Locaid's massive device
footprint, Life360 becomes the first mobile application to include
non-smartphone location determination without monthly fees. 

The new offer of five free location lookups per month demonstrates Life360's
ongoing commitment to providing its customers with the best privacy-protected
family safety application on the market:

"Our customers are becoming increasingly dependent on their mobile phones,"
said Chris Hulls, Co-Founder and CEO of Life360. "Locaid's location solution
not only gives us the widest reach to the most number of mobile phone users,
but the ease of integration and great price allows us to offer our customers
added value with this free, reliable service."

"Locaid's footprint extends to over 4.8 billion connected devices across the
globe, including 404 million mobile devices, making it the largest provider of
location data in the world," added Rip Gerber, President and CEO, Locaid.
"That makes Locaid the ideal partner for Life360, with its rapidly growing
customer base."

To find out more about Life360, please visit Learn
more about Locaid at

About Locaid
Locaid is the world's largest Location-as-a-Service (LaaS) company. Locaid
runs "location in the cloud" with the most robust, privacy-protected,
multi-source location platform available. Locaid can determine the physical
location of your customers, employees or assets, anywhere, instantly. With a
footprint that extends to over 4.7 billion connected devices across the globe,
including 404 million mobile devices, Locaid helps enterprises and developers
be hyper-local, reduce fraud, increase productivity and consumer insight,
comply with regulations, drive revenue and save lives. Locaid is the largest
and preferred location gateway for the major carriers in the Americas,
including AT&T, Bell, Boost Mobile, Cricket, Rogers, Sprint, TELUS, T-Mobile,
Verizon and others. The world's biggest brands, agencies, financial
institutions, software companies, enterprise infrastructure providers, mobile
app developers and M2M platforms get location from Locaid. Location Matters™.
Locate us at, @locaid and

About Life360
Life360 is the leading location and communication app for families available
for Android and the iPhone. Using location-based technology, Life360 enables
parents to see where their children are located, know when they need help and
see where the nearest safety resources are at all times. The app operates in a
convenient and secure way that does not interfere with busy schedules or
personal freedom. Founded in 2008, Life360 placed first in Google's Android
Developer Challenge in that same year and has received funding from several
prominent investors. For more information,


Contact: Brittany Kelly, 847/415-9330,
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