Arrow Electronics to Launch First Ad Campaign During NCAA Final Four

  Arrow Electronics to Launch First Ad Campaign During NCAA Final Four

Business Wire

ENGLEWOOD, Colo. -- April 5, 2013

Arrow Electronics Inc. (NYSE:ARW) today announced that it will launch a
corporate advertising campaign during the NCAA Division I men’s basketball
Final Four games on April 6 and April 8. The national television
advertisements will appear on the CBS network, a first for Arrow and its peer
group in the electronics supply chain and distribution industry.

The campaign is designed to increase awareness for this Fortune 150 company
that has an instrumental role in bringing innovation to life in a variety of
industries on a global basis. The television spots, created by Ogilvy & Mather
Chicago, introduce the “Innovators Club,” building on Arrow’s Five Years Out
brand platform and bring to life the company’s role of guiding today’s
innovators to a better tomorrow.

“This is the right time to define our identity to the broader marketplace and
convey the extent of our reach across the technology landscape, and the true
breadth of our offering, to customers, suppliers and employees,” said Rich
Kylberg, vice president, corporate communications and global marketing, Arrow.
“Our advertisements will highlight and celebrate the role innovators past and
present have played, and will continue to play, in creating the very best of
what is ‘next’ for the world. They also provide a powerful platform for us to
begin to share the Arrow story for the first time on a national scale and
raise the profile for the industry as a whole.”

Arrow’s advertisements are scheduled to run during both national semifinal
games on Saturday, April 6, as well as the championship game on Monday, April
8. For interested media, screen shots of the commercials and more information
on the campaign are available by contacting Arrow at 303-824-4188 or


Arrow Electronics ( is a global provider of products, services
and solutions to industrial and commercial users of electronic components and
enterprise computing solutions. Arrow serves as a supply channel partner for
more than 100,000 original equipment manufacturers, contract manufacturers and
commercial customers through a global network of more than 470 locations in 55


Arrow Electronics
Dawn Small, 303-824-4188
Westmeath Communications
Bill Wohl, 484-431-3345
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