ACUVUE(R) Brand Contact Lenses Launches the 2013 ACUVUE(R) 1-DAY Contest With Demi Lovato, Joe Jonas, Dwight Howard and Shay

ACUVUE(R) Brand Contact Lenses Launches the 2013 ACUVUE(R) 1-DAY Contest With 
Demi Lovato, Joe Jonas, Dwight Howard and Shay Mitchell 
TORONTO -- (Marketwired) -- 04/04/13 --  Johnson & Johnson Vision
Care, division of Johnson & Johnson Inc., and the makers of 1-DAY
ACUVUE(R) MOIST(R) Brand Contact Lenses, today, announced the 2013
celebrity ensemble for this year's "ACUVUE(R) 1-DAY Contest."
Returning to the ensemble are inspirational pop star Demi Lovato and
award-winning musician Joe Jonas, while all-star basketball sensation
Dwight Howard and breakout television actress Shay Mitchell bring
their passions and dreams as celebrity mentors to the contest for the
first time. The contest, now in its third year, will give teen
winners the chance to meet and be mentored for a day by one of these
celebrities.  
The ACUVUE(R) Brand celebrity mentors' own 1-DAY stories will be
featured on the ACUVUE(R) Brand channel on YouTube(R),
http://bit.ly/YefvEd. These stories highlight how they found the
focus and confidence to reach their own dreams, including how contact
lenses played a key role in their success. The ACUVUE(R) Brand
celebrity mentors' own 1-DAY stories represent common themes in the
lives of young people:  
Believe in Yourself: 
 "I'm thrilled to return as a mentor this
year," says singer Demi Lovato. "Believing in yourself is incredibly
important, and I want to motivate and inspire others to go after
their dreams without fear." 
Dreams Without Boundaries: 
 "Anything is possible," says celebrity
mentor Joe Jonas, "but knowing what you want to achieve is the first
step. There will always be a way to make your dreams a reality if you
commit yourself to them with dedication and persistence." 
You Get Out What You Put In: 
 "I made my own dreams a reality
through a lot of hard work and sacrifice and I think that's the most
important piece of advice I have for teens," says celebrity mentor
Dwight Howard. "If you're willing to really work toward your goals,
you won't be disappointed with the effort and heart you put in." 
Find Your Confidence: 
 "On my journey to becoming an actress, I've
been extremely fortunate to always have the support of my family and
friends," says celebrity mentor Shay Mitchell. "I want to share my
own experience so that teens understand that confidence is about
knowing who you are, going with your gut, and always putting your
best self forward!" 
The lucky winners will also receive a trip to Los Angeles to attend a
celebrity event, and a one-year supply of 1-DAY ACUVUE(R) MOIST(R)
Brand Contact Lenses, awarded in the form of a Visa(R) gift card.* 
To enter, now through May 30, 2013, participants should go to the
ACUVUE(R) Brand channel on YouTube(R), http://bit.ly/YefvEd, and
upload a thirty (30) to sixty (60) second video showcasing what they
hope to achieve one day, how they find the confidence to pursue their
dreams and why they should be chosen for this once-in-a-lifetime
mentorship opportunity (**see rules). For inspiration, the YouTube(R)
page will feature the 1-DAY stories and videos from past years'
contest winners. 
*Awarded in the form of a $560.00 Visa(R) Gift Card, which can be
used toward 
 ACUVUE(R) Brand Contact Lenses. Valid prescription
required. Gift Cards are subject to the terms, conditions and
restrictions as printed on the card and/or as specified by Visa(R).  
**NO PURCHASE NECESSARY TO ENTER OR WIN. Begins 12:00:00 a.m. ET
March 23, 2013, ends 11:59:59 p.m. ET May 27, 2013. Contest will be
divided into 7 Entry Periods. See Official Rules for entry dates and
eligibility. Open to legal residents of 50 US, DC & Canada (excl.
Quebec), between 13 & 21 years of age. Subject to Official Rules
found online at www.YouTube.com/Acuvue. Void in Quebec and where
prohibited. ACUVUE(R) and SEE WHAT COULD BE(R) are trademarks of
Johnson & Johnson Vision Care Inc. CopyrightJJVCI 2013. 
Third party trademarks used herein are trademarks of their respective
owners. 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2274404 
For further information, contact:
Gary Esterow
Johnson & Johnson Vision Care Inc.
(904) 629-6232
Gester1@its.jnj.com 
Jacqueline Kendall / Kerry Curran Stern
Rpr Marketing Communications
(212) 317-1462
jacqueline.kendall@rprmc.com
kerry.stern@rprmc.com 
 
 
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