SONIC Rated #1 Burger QSR by 2013 Consumer Experience Study

  SONIC Rated #1 Burger QSR by 2013 Consumer Experience Study

           SONIC’s concerted system-wide focus on service pays off

Business Wire

OKLAHOMA CITY -- April 04, 2013

SONIC Drive-In (NASDAQ: SONC) received top honors in the 2013 Temkin
Experience Ratings report by market research organization Temkin Group,
beating out all other burger chains and tying for seventh place among 246
national brands. As an industry, fast food chains performed well, though SONIC
is the only burger quick-service restaurant to break into the top 12 list.

“We are extremely pleased to be recognized for our emphasis on customer
experience and to be listed in the top 12 among some of the most beloved
brands out there,” said Omar Janjua, executive vice president of operations.
“We know customer experience is a significant contributor to overall value for
our guests – just as important as new menu items, fair prices and convenient
locations. From our executive team to each local Carhop, we make a deliberate
system-wide effort to create the best customer experiences possible, and this
study shows that our efforts are working.”

Temkin Group evaluated 246 U.S. companies spanning 19 industries for this
year’s report, analyzing feedback from 10,000 U.S. consumers. Each company was
evaluated against three elements of experience: functional (how well do
experiences meet customers’ needs?), accessible (how easy is it for customers
to do what they want to do?) and emotional (how do customers feel about the
experiences?). The report showed an increase in positive consumer experiences
across all rated companies compared to the past two years, and grocery and
fast food companies dominated the top of the ratings.

SONIC achieves the functional element through the drive-in format, which
allows guests to order and eat at their leisure from a private drive-in stall
without the pressure associated with the traditional drive-thru model. SONIC
also excels on the accessible element, allowing guests to customize each order
to their exact needs as food is cooked to order. Customers are in control as
they dine on the patio, move quickly through the drive-thru or dine at a more
leisurely pace in their cars. Serious SONIC fans have even been known to order
from a secret SONIC menu that includes such customized favorites as Extreme
Tots (tater tots with chili, jalapenos, onions and ranch dressing) and the Dr.
Van Lime (Dr. Pepper with lime and vanilla), along with a total of 1,063,953
different fountain drink and slush combinations. Finally, the emotional
element connects back to SONIC’s 60-year heritage, the nostalgia of the
drive-in and Carhop and the brand’s involvement in local communities.

Within the fast food industry, Temkin Group evaluated a selection of
successful brands, including all major burger chains as well as popular coffee
and sandwich brands. SONIC emerged as the highest-ranked burger brand and
out-ranked all fast food brands but Chick-Fil-A. SONIC was also the
highest-ranked burger chain in 2012, when it tied overall for 10th place.

Temkin Group is a leading customer experience research and consulting firm led
by Bruce Temkin. Prior to forming Temkin Group, Bruce Temkin was a vice
president and principal analyst with Forrester Research for 12 years, where he
specialized in customer experience.

About SONIC, America’s Drive-In

SONIC, America's Drive-In (NASDAQ: SONC), originally started as a hamburger
and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and
then changed its name to Sonic in 1959. The first drive-in to adopt the Sonic
name is still serving customers in Stillwater, Okla. Sonic has more than 3,500
drive-ins coast to coast, where approximately three million customers eat
every day. For more information about Sonic Corp. and its subsidiaries, visit
Sonic at http://www.sonicdrivein.com. Connect with SONIC at
facebook.com/sonicdrivein or on Twitter @sonicdrive_in.

Contact:

for SONIC Drive-In
Madison LaRoche, 512-542-2842
madison.laroche@cohnwolfe.com
 
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