Cobra Electronics Announces Sponsorship With Nitto Tire U.S. Touring Car Championship

Cobra Electronics Announces Sponsorship With Nitto Tire U.S. Touring Car 
Championship 
Cobra's Product Innovation and Growth Meets an Expanded Audience of
Automotive and Racing Industry Enthusiasts via One of the Largest and
Most Celebrated Road Racing Series 
CHICAGO, IL -- (Marketwired) -- 04/04/13 --  Cobra Electronics
Corporation (NASDAQ: COBR); the leading designer and marketer of
award-winning automotive consumer electronics, today announced its
sponsorship with the Nitto Tire U.S. Touring Car Championship
(USTCC), one of the largest and most celebrated professional road
racing series  comprised of late model sport compact sedans on some
of the best tracks in North America. Through this exclusive
sponsorship, Cobra will provide product giveaways that will be
presented to the race teams throughout the 2013 USTCC racing season,
which runs from April 13 through November 10, 2013. The USTCC
partnered with the FIA World Touring Car Championship (WTCC) in 2012.
The WTCC has one of the largest footprints in the racing industry,
with races in 60 countries and an estimated audience of 250 million
people.  
In addition to the product giveaways, a Cobra Vedetta "Drivers Rule"
Award will be presented to the winning team of each race. This award
will include the presentation of an innovative, consumer-favorite
automotive product -- the supercharged Cobra Vedetta 650G
radar/laser/camera detection system. 
"We are proud to sponsor this series and enthusiastic to align with
the professional racing community," said Sally Washlow, president of
Cobra Electronics. "We anticipate the 2013 racing season and to its
sponsorship with the notable USTCC racing series to be exciting and
beneficial for the racing teams and our brand."  
About Nitto Tire USTCC: 
The USTCC is a professional road racing series comprising of late
model sport compact sedans. The USTCC cars use slightly modified
engines and highly modified suspensions with aerodynamic ground
effects and sticky Nitto race tires. The series is sanctioned by the
National Auto Sport Association (NASA) which is one of the largest
motor sport sanctioning groups in the country. Most of the races can
be seen exclusively on Final Drive TV (www.finaldrive.net). 
The Nitto Tires United States Touring Car Championship season starts
on April 13-14 at Thunderhill Raceway in Willows, California. For
more information on USTCC, visit www.ustcc.com. 
About Cobra Electronics: 
Cobra Electronics is a leading global designer and marketer of
communication and navigation products, with a track record of
delivering innovative and award-winning products. Building upon its
leadership position in the GMRS/FRS two-way radio, radar detector and
Citizens Band radio industries, Cobra identified new growth
opportunities and has aggressively expanded into the marine market
and has expanded its European operations. The Consumer Electronics
Association, Forbes and Deloitte & Touche have all recognized Cobra
for the company's innovation and industry leadership. To learn more
about Cobra Electronics, please visit the Cobra site at
www.cobra.com. 
Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like
Us at www.facebook.com/CobraElectronics. 
Media Contacts:
Chelsea Denissen
Skyya Communications
(952) 746-1310
chelsea.denissen@skyya.com 
Chris Kooistra
Cobra Electronics
(773) 972-0691
ckooistra@cobra.com