Adconion Media Group's smartclip division announces global ad representation with Samsung Electronics

Adconion Media Group's smartclip division announces global ad representation 
with Samsung Electronics 
The partnership covers 19 countries across North America, Europe, Russia and 
Australia and will deliver advertising on Samsung Smart TVs and Blu-ray players 
SAN DIEGO, April 4, 2013 /CNW/ -Today, smartclip, Adconion Media Group's 
multi-screen video and brand advertising platform and Samsung Electronics Co., 
Ltd., a global leader in digital media and digital convergence technologies 
announced a global advertising partnership for Samsung Smart TVs and Blu-ray 
players through Samsung's digital advertising platform, Samsung AdHub. Samsung 
AdHub has been supporting advertising on smart devices including smart phones, 
tablets and Smart TV devices. smartclip will be a key partner to expand the 
sales coverage of smart TV advertising across 19 countries. 
This presents a sizeable opportunity for advertisers to reach affluent, early 
adopters on a local and global scale. Advertisers will be able to target 
audiences as they enter into the Samsung AdHub experience and throughout their 
Smart TV journey. Marketers can also capitalize on the vast creative potential 
to build brand experiences that leverage the key features and functionality 
offered by Samsung smart TVs allowing advertisers to build a next generation 
TV experience that will allow consumers to truly engage with their brands. 
Jean-Pierre Fumagalli, CEO at smartclip, said "smartclip is thrilled to be 
partnering with the number one TV manufacturer in all these markets. Samsung 
Smart TV's reach and distribution makes this addition to the smartclip 
Connected TV portfolio very attractive to our advertisers. This audience is 
very relevant to advertisers who are looking to reach a sophisticated 
demographic that is brand conscious. This partnership with Samsung delivers 
significant additional scale across our Connected TV network. Marketers can 
add Connected TV to their digital mix and reach consumers on all four screens 
with a like-to-like measurement." 
smartclip has been serving advertising on Connected TVs since 2009 and is 
fully leveraging its multi-screen approach on all internet-enabled devices, 
with its unparalleled experience at an international level. The company is 
already integrated with a multitude of applications which are available on 
Connected TVs which help advertisers cover the entire digital customer journey 
on Connected TVs. The sophisticated delivery of advertising through ad servers 
guarantees precise, optimized ad delivery to the desired audience, combined 
with highly engaging advertising solutions and innovative formats for big 
screens, taking the consumer from passive lean-back mode to active engagement 
with the brand – through clickable ads, landing pages optimized for TV 
screens, product videos, applications and other interactive tools. 
About smartclip  smartclip ( is a global multi-screen and 
brand advertising platform specializing in video ad formats across all 
Internet-connected devices, including smartphones, tablet PCs, gaming 
consoles, set-top boxes and connected TVs, in addition to the classic PC. The 
company helps advertisers and media agencies to reach targeted consumers. 
Publishers benefit from proprietary and innovative technology solutions for 
the monetization of their video content. smartclip is headquartered in 
Hamburg, Germany with major operations in Europe, Australia, the U.S. and 
Latin America, pushing the frontier of digital video advertising.  The company 
is a wholly-owned subsidiary of Adconion Media Group, which has 24 offices 
serving 20 countries around the world.  Twitter: @smartclipAG    About Samsung 
Electronics Co., Ltd.  Samsung Electronics Co., Ltd. is a global leader in 
technology, opening new possibilities for people everywhere. Through 
relentless innovation and discovery, we are transforming the worlds of 
televisions, smartphones, personal computers, printers, cameras, home 
appliances, LTE systems, medical devices, semiconductors and LED solutions. We 
employ 236,000 people across 79 countries with annual sales of US$187.8 
billion. To discover more, please visit 
Media Inquiries: 
Cherilyn Cubeta Vice President, SMG 
SOURCE: Adconion Media Group 
To view this news release in HTML formatting, please use the following URL: 
CO: Adconion Media Group
ST: California
-0- Apr/04/2013 13:01 GMT
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