Samsung Joins Forces with Best Buy to Provide Consumers a Unique Mobile Shopping Experience

  Samsung Joins Forces with Best Buy to Provide Consumers a Unique Mobile
  Shopping Experience

Samsung Experience Shops in 1,400 Best Buy and Best Buy Mobile stores create a
    destination where consumers can experience Samsung’s extensive mobile
ecosystem of products and learn how they work together from dedicated Samsung

Business Wire

RICHARDSON, Texas -- April 04, 2013

Samsung Electronics announced today a unique relationship with Best Buy, the
world’s largest consumer electronics retailer, centered on retail innovation
for customers to explore, purchase, activate and service the broadest
portfolio of Samsung mobile products and accessories. The Samsung Experience
Shop™ will be installed in more than 1,400 Best Buy and Best Buy Mobile
specialty stores across the U.S. beginning this month. By early May, 900 Best
Buy and Best Buy Mobile specialty stores will feature the Samsung Experience
Shop, with the remainder launching by early summer.

Samsung Experience Shop (Photo: Business Wire)

Samsung Experience Shop (Photo: Business Wire)

At the Samsung Experience Shops, consumers can experience Samsung’s full range
of mobile products including smartphones, tablets, laptops, connected cameras
and accessories, all in one location. The shops enable consumers to interact
with and buy Samsung’s latest mobile products and experience how the devices
connect together to enrich their lives.

Select Best Buy stores will have Samsung Smart Service™, which includes
dedicated Samsung Experience Consultants™ and Best Buy blue shirt sales
associates to assist customers with purchasing and activating mobile products
on the carrier of their choice, understanding their device and supporting them
throughout the lifecycle of their product. The specially trained Samsung
Experience Consultants will assist with product demonstrations, basic product
services, Samsung account set up, warranty registration and post purchase

“Samsung has been delivering the latest innovation across the consumer
electronics category for some time,” said Dale Sohn, president of Samsung
Telecommunications America. “With the Samsung Experience Shops, we are
ensuring consumers get the most of that innovation by learning how to leverage
their mobile devices across our ecosystem of consumer electronics. Consumers
will have one place to not only explore and learn about our full portfolio of
mobile products, but also the support of a Samsung expert to help with
selecting and servicing them. This will truly be a unique mobile shopping

The shops vary in size, with the largest being approximately 460 square feet.
Within the larger shops, the Samsung Connected Solutions™ area creates a place
for customers to see how easily Samsung devices connect and share content
across multiple screens.

“We look forward to showcasing Samsung products in the Samsung Experience Shop
in all Best Buy and Best Buy Mobile locations. This is part of our Renew Blue
transformation strategy – working closely with vendor partners to innovate and
drive value, while also updating our stores to focus on growing and profitable
categories,” said Shawn Score, head of U.S. Retail for Best Buy. “Our promise
to our customers is simple: we’re committed to providing the best value,
service and selection. Our partnership with Samsung on the Samsung Experience
Shop is another way we’re delivering on that promise.”

In addition to the in-store experience, online sales and support of Samsung
mobile products and accessories will be available later in Q2 at

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and
discovery, we are transforming the worlds of televisions, smartphones,
personal computers, printers, cameras, home appliances, LTE systems, medical
devices, semiconductors and LED solutions. We employ 236,000 people across 79
countries with annual sales of US$187.8 billion. To discover more, please

Photos/Multimedia Gallery Available:



Samsung Telecommunications America
Ashley Wimberly, 972-761-7233
MWW for Samsung Mobile
Carrie Gaffney, 972-259-7098
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