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ASCC: Stunning Success of Super-Premium Brands Illustrates Big Growth in Vodka Market

  ASCC: Stunning Success of Super-Premium Brands Illustrates Big Growth in
  Vodka Market

Business Wire

MIRAMAR BEACH, Fla. -- April 04, 2013

As the Aristocrat Group Corp. (OTCBB: ASCC) readies its new super-premium
vodka for the U.S. marketplace, conditions couldn’t be better: The category
led growth in the booming $5.5 billion vodka market last year, up 10 percent
in volume.

In 2012, 6.3 million 9-liter cases of super-premium vodka brands were sold in
the U.S., up from 5.7 million in 2011 and 1.9 million a decade ago, according
to figures compiled by the Distilled Spirits Council of the United States
(DISCUS). That makes the high-quality spirits by far the best-performing
category in the vodka market, which itself has grown to 65.2 million cases
sold last year from 41.9 million in 2003.

“The incredible growth in the super-premium vodka category reflects the fact
that Americans value quality in their vodkas and want to drink better than in
the past,” said ASCC CEO Robert Federowicz. “Our debut ultra-premium vodka is
going to be squarely aimed at this growing group of vodka connoisseurs and
mixologists who have very exacting standards for the distilled spirits they
buy and consume.”

ASCC’s debut vodka will be distilled in the USA by Distilled Resources, Inc.
(DRinc), which produces neutral spirits using quality ingredients including
Idaho russet potatoes, organic grains and Idaho winter wheat. The vodka will
be branded and sold by the ASCC’s brand management division, Luxuria Brands.

ASCC sees vodka, America’s best-selling spirit, as the key element to growing
its brand management division, Luxuria Brands. The success of the endeavor
will allow the company to compete in a highly profitable sector alongside
Limited Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York &
Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).

For more information on this initiative, please
visitwww.luxuriabrands.com/investors.html.

About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group
Corp. is on the path to becoming a provider of premiere luxury goods,
including top-shelf distilled spirits. The company targeted the growing market
for quality domestic liquor in order to deliver maximum returns to our
shareholders.

TheAristocrat Group Corp.is also exploring smart growth initiatives to
position itself as the premier resource for women’s lifestyle products and
services, including motherhood resources. For more information, please
visitwww.aristocratgroupcorp.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release speaks as of the date first set forth above
and the company assumes no responsibility to update the information included
herein for events occurring after the date hereof.

Contact:

The Aristocrat Group Corp.
Robert Federowicz, 850-269-6801
President and CEO
info@aristocratgroupcorp.com
 
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