L'Oreal USA Women in Digital to Award Three "NEXT Generation Awards" to Female Entrepreneurs Creating Ground Breaking

L'Oreal USA Women in Digital to Award Three "NEXT Generation Awards" to Female
              Entrepreneurs Creating Ground Breaking Technology

L'Oreal USA Women In Digital Aims To Advance Technologies Created For And By

Visit www.lorealwomenindigital.com to Nominate

PR Newswire

NEW YORK, April 4, 2013

NEW YORK, April 4, 2013 /PRNewswire/ --L'Oreal USA is proud to announce the
open call nominations for the 2^nd annual L'Oreal USA Women in Digital "NEXT
Generation Awards" and the opportunity to be one of three honorary recipients.
L'Oreal USA Women in Digital is an initiative that focuses on women working in
digital marketing, technology and IT functions. The program offers
opportunities for women entrepreneurs to address the beauty industry with
technology created by women that engage connected female consumers.

(Logo: http://photos.prnewswire.com/prnh/20130404/NY88575LOGO)

"As the world's leading beauty company, L'Oreal has the opportunity to make a
difference and to support women in technology," said Rachel Weiss, Vice
President, Digital Strategy and Innovation at L'Oreal USA and Chair of L'Oreal
USA Women in Digital. "Through the L'Oreal USA Women in Digital Program, our
mission is to revolutionize the digital space and path-to-purchase by
continuing to support rising female entrepreneurs in technology and innovation
that will shape the next generation of the beauty industry."

In 2013, the L'Oreal USA Women in Digital program will award three women-led
companies with the opportunity to pilot their technology with L'Oreal brands;
to be introduced to investors and executives; and receive mentorship from
Advisory Board members and program partners.

"At L'Oreal we believe in entrepreneurship – Identifying and partnering with
digital technologies designed by women, for women, matches our passion for
beauty and progress. These technologies help contribute to the development and
marketing of innovative consumer products to directly address our consumers,
who are primarily women," stated Marc Speichert, Chief Marketing Officer at
L'Oreal USA.

For this year's "NEXT Generation Awards", L'Oreal USA Women in Digital is
looking to recognize best-in-class women-operated companies that can help the
program engage with CONNECTED CONSUMERS with the following objectives for
L'Oreal USA (one or more):

  oCreate a digital experience helping beauty shoppers choose and purchase
    beauty products in mass retailers, hair salons, online or at beauty
    counters and specialty stores.
  oLeverage and gather data to help us acquire new customers across our
    portfolio of brands.
  oProvide us with a new channel for customer acquisition or loyalty for
    beauty customers across all digital platforms, mobile and emerging
  oAble to create technology to help diagnose and recommend beauty regimens
    for skincare analysis, makeup and hair color trials driving to online or
    in-store purchase.
  oAny disruptive technology that we may not even know about today!

Final nominees and winners will be selected using a scorecard judged by a
panel of L'Oreal USA executives, venture capital partners, and L'Oreal USA
Women in Digital Board of Advisors. The honorees will be announced and
celebrated at a private invitation-only event attended by digital industry
leaders, investors, L'Oreal top executives and press. Recipients also
receive: airfare, two nights' accommodation, and an itinerary introducing them
to investors, L'Oreal executives and strategic partners.

The entry period is open April 3^rd through May 20^th on
www.lorealwomenindigital.com. Additionally, through the L'Oreal Next Lab, all
nominations will be considered for future partnership to continue its support
of female owned and co-owned technology companies.

L'OREAL USA Internal Women in Digital Program
As part of the ongoing commitment to supporting women in digital career paths
at L'Oreal USA, L'Oreal will be hosting internal meetings, events, speakers
and workshops for all L'Oreal USA employees. The goal of these gatherings will
be to provide internal support, inspiration and mentoring for all women at
L'Oreal already working or interested in working in digital and IT functions.

L'Oreal USA, headquartered in New York City, is the #1wholly-owned subsidiary
of L'Oreal SA, the world's leading beauty company. In addition to corporate
headquarters in New York, L'Oreal USA has Research and Innovation and
Manufacturing and Distribution facilities across seven other states including
New Jersey, Kentucky, Arkansas, Illinois, Ohio, Texas and Washington. For
more information on our brands visithttp://www.lorealusa.com. Follow us on
Facebook at L'Oreal USA - Corporate Facebook Pageand Twitter@LOrealUSACorp.



Website: http://www.lorealusa.com
Contact: Patricia Rappaport, prallis@bratskeir.com, or Jennifer Ong,
jong@bratskeir.com, Bratskeir & Company, 212-679-2233
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