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PR News’ one-day conference on April 18 to focus on three social media platforms transforming the relationships between brands



  PR News’ one-day conference on April 18 to focus on three social media
  platforms transforming the relationships between brands and their
  audiences—Facebook, Twitter and Pinterest

Business Wire

NEW YORK -- April 04, 2013

PR News is bringing communications thought leaders from influential brands and
agencies to New York City’s Grand Hyatt on April 18 to share best practices in
using Facebook, Twitter and Pinterest for audience engagement. Speakers from
L’Oreal, U-Haul International, Texas Instruments, The Nature Conservancy,
Capital One, Hard Rock International, Zumba Fitness, Toshiba America Medical
Systems, Gansevoort Hotel Group, Livio Radio, Ketchum, DeVries Public
Relations and more will offer how-to’s in finding new audiences on Pinterest,
gaining followers on Twitter, keeping pace with Facebook’s latest
developments, leveraging Instagram, visual storytelling and setting tangible
key performance indicators for social media efforts.

The April 18 Big 3 Digital PR Conference kicks off at New York City’s Grand
Hyatt at 8:30 a.m. with a look at new business developments at Facebook,
Twitter and Pinterest and a rundown of must-have tools for a PR pro’s digital
toolbox, and ends at 4:15 p.m.

Included in the day’s program is a luncheon keynote presentation from digital
marketing pioneer Rishad Tobaccowala, chief strategy and innovation officer of
VivaKi, who will discuss the dynamics between the digital world we live in and
the analog people who inhabit it, and the opportunities available for those
brands that can bridge that gap.

Jonathan Heit, president and senior partner at Allison + Partners, will lead a
Social Media Intervention Clinic, during which Big 3 Digital PR Conference
attendees will work in groups to advise an organization that is looking to
reboot its social media strategy.

The Big 3 Digital PR Conference will include lunch and a networking reception.
Attendees will also receive four points toward a PR News Certificate in Social
Media.

Register now; this event is filling up fast. For questions regarding the
conference, contact PR News’ Laura Snitkovskiy at
lsnitkovskiy@accessintel.com.

For more information about PR News and related events, books, webinars and
awards programs, visit www.prnewsonline.com. PR News is part of the
Media/Communications Group of Access Intelligence LLC. Sister brands include
min, Folio, CableFAX, Cynopsis, Studio, Dorland Health, Defense Daily,
Chemical Engineering, Aviation Today, Via Satellite and others.

Contact:

PR News
Laura Snitkovskiy, 301-354-1610
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