Arbor Networks Updates the Arbor Advantage Partner Program

Mumbai, Maharashtra, India, Thursday, April 04, 2013 -- (Business Wire India) 
New tiers and incentives designed to drive deeper relationships and additional
Arbor Networks Inc., a leading provider of network security and management
solutions for enterprise and service provider networks, today announced
enhancements to its Advantage Partner Program, including a new tiering structure
designed to support partner ramp-up, and to deliver a compelling and profitable
value proposition as partners grow their business with Arbor.  
“A successful channel program requires several elements to help drive the
overall success – the most important are a compelling solution and large
market opportunity that provides the ability for a partner to grow and to
financially prosper. Arbor has both,” said Bill Lipsin, Arbor Networks vice
president of partners and alliances. “Combined with our flexible program
model, it's a win-win for our partners worldwide to address the ever-changing
landscape of advanced security threats and capitalize on these market
With four levels – Authorized, Advantage, Premier and Elite – the 2013
Advantage Partner Program accommodates for varying partners' business models
while better differentiating them in the market based on their capabilities and
the investments that they make in marketing in training to help them sell and
support Arbor solutions. For each tier, partners are rewarded through varied
benefits including deal registration, marketing support, sales and technical
training, and lead referrals. The new tiering structure gives Arbor an
opportunity to evolve the partner program, effectively expanding its partner
base while providing broader coverage across various verticals, geographies and
skill levels. The enhanced program also introduces product specializations for
partners that wish to benefit and become technically proficient in specific
Since its inception in 2011, the Arbor Advantage Partner Program has experienced
solid upward momentum, with a 30% growth rate in partner revenue, year over
year. Arbor's Advantage Program was also just named to CRN's 2013 Partner
Program Guide.  
Channel Partner Comments:  
-- “Arbor's solutions address a wider range of security challenges, from
traffic visibility to DDoS and advanced protection,” said Guido Crucq, General
Manager of Security Solutions, Dimension Data Asia Pacific. “Our clients are
deeply concerned about these issues and as such, we choose to work with leading
technology partners. We think Arbor is very well positioned to provide solid
security controls and their approach to security addresses multiple challenges
which makes the Arbor offering compelling.” 
-- “We know enterprises are struggling in the face of a truly complex threat
landscape. Security issues are front page news on a weekly basis and
consequently they are top of mind within the C-suite. As an Arbor Advantage
Partner, we have at our fingertips a solutions portfolio that helps our
customers address the broad range of network-based threats they face today,”
said Steve Snifer, president, Cadre Information Security. “Arbor's solutions
provide such rich context and visibility; it improves workflow and policy,
acting as a force multiplier for internal security and network teams.” 
-- “We are constantly looking for ways to better-arm our customers to protect
their networks from attack, giving them both the visibility into the traffic
crossing their network and the tools they need to help mitigate any threats that
make their way into the network,” said, Magnus Rosendahl, Nordic product
marketing manager, network and security, IPnett. “Working with Arbor, we are
confident that our customers' networks are better safeguarded from the slew of
advanced threats trying to make in-roads into their network because the
visibility is there to see those threats looming.” 
Available through the channel, Arbor has designed solutions that specifically
address the needs of enterprises, service providers, data center and cloud
operators. Arbor's Pravail® solutions deliver the situational awareness and
security intelligence that enterprise and government networks require to better
detect and mitigate internal and external threats – helping to protect the
network, the brand and the business. Designed for service providers and global
enterprises, the Peakflow® platform is the industry's leading network-wide
infrastructure security and traffic-monitoring platform delivering unparalleled
DDoS protection, actionable insight into application management and traffic
engineering, and a platform for managed security services. 
Supporting Resources:  
-- For more details on the Arbor Advantage Partner Program, please visit Arbor's
Web site to download an overview of the program: 
-- Visit the Arbor Networks corporate blog for a Q&A with Arbor's Channel Chief,
Bill Lipsin 
About Arbor Networks 
Arbor Networks, Inc. is a leading provider of network security and management
solutions for enterprise and service provider networks, including the vast
majority of the world's Internet service providers and many of the largest
enterprise networks in use today. Arbor's proven network security and management
solutions help grow and protect customer networks, businesses and brands.
Through its unparalleled, privileged relationships with worldwide service
providers and global network operators, Arbor provides unequalled insight into
and perspective on Internet security and traffic trends via the ATLAS® Active
Threat Level Analysis System. Representing a unique collaborative effort with
250+ network operators across the globe, ATLAS enables the sharing of real-time
security, traffic and routing information that informs numerous business
For technical insight into the latest security threats and Internet traffic
trends, please visit our website at and our blog at 
Trademark Notice: Arbor Networks, Peakflow, ArbOS, How Networks Grow, ATLAS,
Pravail, Arbor Optima, Cloud Signaling, the Arbor Networks logo and Arbor
Networks: Smart. Available. Secure. are all trademarks of Arbor Networks, Inc.
All other brand names may be trademarks of their respective owners. 
Media contact details 
Francis Hung,
Priority Consultants,
+65 6338 1006, 
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-0- Apr/04/2013 12:35 GMT
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