ScottsMiracle-Gro and Acme United Launch Innovative Lawn and Garden Tools
The collaboration blends new technology and durability with a trusted brand
National Hardware Show 2013
FAIRFIELD, Conn. -- April 4, 2013
Acme United Corporation (NYSE AMEX:ACU) and The ScottsMiracle-Gro (NYSE:SMG)
Company formed a licensing partnership to create two new lines of innovative
lawn and garden tools which will enter the home and garden market this May-
Scotts® AirShoc®, aimed at lawn care professionals and serious ‘DIY’ers, and
the Miracle-Gro® EnviroLine, developed for home gardeners.
The two product lines will be officially unveiled at the National Hardware
Show in Las Vegas, May 7-9, and thereafter made available through multiple
retail channels, including specialty and national chains.
The collaboration marks the first time The ScottsMiracle-Gro Company will
introduce lawn and garden cutting tools to its repertoire of successful lawn
and garden-care products: a full range of tools including pruners, loppers,
hedge shears, snips, floral knives, and more.
Acme United, the owner of the Clauss® brand is the leader in the floral
cutting tool market since 1877 and ScottsMiracle-Gro has been a trusted name
in lawn and garden care for over 130 years. Through this licensing
partnership, Acme will market and sell lawn and garden tools branded Scotts®
and Miracle-Gro®, and powered by Clauss® technology.
Rick Constantine, vice president of Marketing with Acme United, said all
product design on the new line has been in close collaboration with
ScottsMiracle-Gro’s professional staff.
Constantine said, "this partnership leverages both of our strengths, combining
ScottsMiracle-Gro’s knowledge and presence in lawn and garden with our
expertise in cutting tool designs, bonding technologies and manufacturing.”
The tools feature titanium-bonded stainless steel, making them both corrosion
resistant and up to five-times harder than untreated stainless steel.
Integrated Microban® antimicrobial technology helps prevent the growth of
bacteria and fungus on both the handles and cutting blades. The Miracle-Gro®
products and packaging are built from recycled materials.
The AirShoc® line also features break-through “Tool-Less Blade Change”
technology, allowing the user to change from a bypass blade to an anvil blade
to a snip in seconds. This technology provides multiple cutting options while
simplifying sharpening and cleaning.
Constantine noted that the AirShoc® designs have already earned a Good Design
Award for Innovation and an IDEA Award from the Industrial Designers Society
“By combining the know-how of ScottsMiracle-Gro in lawn and garden with Acme
United’s innovation and technology, we’re providing consumers with
differentiated, long-lasting products backed by a well-known, trusted name.”
“We are excited to be working with the team at Acme United. ScottsMiracle-Gro
is always focused on ways to make a better lawn and garden experience for
consumers and we know these Scotts® and Miracle-Gro® innovative tools from
Acme United will deliver,” said Lisa Zierten, Director of Marketing for
ACME UNITED CORPORATION is a leading worldwide supplier of innovative cutting,
measuring and safety products to the school, home, office, hardware and
industrial markets. Its leading brands include Clauss®, Camillus®, Pac Kit®,
Physicians Care®, Westcott® and Western®. Visit us at www.acmeunited.com
About The ScottsMiracle-Gro Company
With nearly $3 billion in worldwide sales and more than 8,000 associates, The
ScottsMiracle-Gro Company, through its wholly-owned subsidiary, The Scotts
Company LLC, is the world's largest marketer of branded consumer products for
lawn and garden care. The Company’s brands are the most recognized in the
industry. In the U.S., the Company's Scotts®, Miracle-Gro®, and Ortho® brands
are market-leading in their categories, as is the consumer Roundup® brand,
which is marketed in North America and most of Europe exclusively by Scotts
and owned by Monsanto. In the U.S. the Company operates Scotts LawnService®,
the second largest residential lawn care service business. In Europe, the
Company’s brands include Weedol®, Pathclear®, Evergreen®, Levington®,
Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information,
visit us at www.scotts.com.
Forward-looking statements in this report, including without limitation,
statements related to the Company’s plans, strategies, objectives,
expectations, intentions and adequacy of resources, are made pursuant to the
safe harbor provisions of the Private Securities Litigation Reform Act of
1995. Investors are cautioned that such forward-looking statements involve
risks and uncertainties including, without limitation, the following: (i) the
Company’s plans, strategies, objectives, expectations and intentions are
subject to change at any time at the discretion of the Company; (ii) the
impact of current uncertainties in global economic conditions and the ongoing
financial crisis affecting the domestic and foreign banking system and
financial markets, including the impact on the Company’s suppliers and
customers (iii) currency fluctuations (iv) the Company’s plans and results of
operations will be affected by the Company’s ability to manage its growth, (v)
the Company’s ability to successfully integrate acquired business; and (vi)
other risks and uncertainties indicated from time to time in the Company’s
filings with the Securities and Exchange Commission.
Acme United Corporation
Paul G. Driscoll, 203-254-6060
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