MediaMind : DG Announces Significant Advancement in Multiscreen Ad Management
DG Announces Significant Advancement in Multiscreen Ad Management
Advertisers to benefit from HTML5 and video creation tools
Thursday, April 4, 2013, New York, NY - DG (NASDAQ: DGIT), the world's leading
multiscreen ad management company, announced today that advertisers will now
be able to use advanced technology to manage multiscreen campaigns on the DG
MediaMind platform, including mobile, video and desktop, supporting both Flash
Among the newly introduced features are MediaMind HTML5 Factory, an integrated
authoring tool for HTML5 Rich Media ads, and MediaMind Video Ad Designer, a
WYSIWYG tool made to assemble interactive video ads (VPAID) that are compliant
with DG's IAB award-winning AdAPPter format. The powerful combination not only
makes for scalable multiscreen executions but does so without compromising the
creative flexibility synonymous with the MediaMind Rich Media offering.
"The proliferation of screens and video is changing the advertising landscape
at a rapid pace," says Ricky Liversidge, chief marketing officer at DG. "This
latest MediaMind platform release maximizes advertisers' opportunities to
reach and establish a strong connection with consumers. DG is committed to
providing advanced, scalable and effective technology that enables engagement
across screens and in a converged video landscape."
Also featured in this product release are enhancements to DG's Analytics
product surrounding video metrics, as well as significant additions to Smart
Versioning, DG's market-leading dynamic creative optimization (DCO) solution.
Staying true to its heritage as a provider of scalable advertising through
technology, DG continues with this release to integrate its various tools to
enable a smooth campaign process from creative production all the way to ad
delivery, measurement and optimization.
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and
distribution platform, fueling campaign management across TV, online, mobile
and beyond. Through a combination of technology and services, DG empowers
brands and advertisers towork faster, smarter and more competitively.
Boasting the world's largest hybrid satellite and internet network for
broadcast video delivery, the company's unparalleled campaign management
encompasses multiscreen ad delivery, cross-channel research and analytics, and
unified asset management. The DG product portfolio consists of two
overarching product lines for online and video campaign management: MediaMind
With New York as its center of operations, DG is a global company that
connects over 14,000 advertisers and 7,400 agencies worldwide with their
targeted audiences through an expansive network of over 50,000 media
destinations acrossTV broadcastanddigital advertising in78 countries,
managing approximately ten percent of the world's media assets. For more
information, visit http://www.dgit.com .
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applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.
Source: MediaMind via Thomson Reuters ONE
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