MediaMind : DG Announces Significant Advancement in Multiscreen Ad Management

MediaMind : DG Announces Significant Advancement in Multiscreen Ad Management



      DG Announces Significant Advancement in Multiscreen Ad Management
          Advertisers to benefit from HTML5 and video creation tools

Thursday, April 4, 2013, New York, NY - DG (NASDAQ: DGIT), the world's leading
multiscreen ad management company, announced  today that advertisers will  now 
be able to use advanced technology  to manage multiscreen campaigns on the  DG 
MediaMind platform, including mobile, video and desktop, supporting both Flash
and HTML5.

Among the newly introduced features are MediaMind HTML5 Factory, an integrated
authoring tool for HTML5  Rich Media ads, and  MediaMind Video Ad Designer,  a 
WYSIWYG tool made to assemble interactive video ads (VPAID) that are compliant
with DG's IAB award-winning AdAPPter format. The powerful combination not only
makes for scalable multiscreen executions but does so without compromising the
creative flexibility synonymous with the MediaMind Rich Media offering.

"The proliferation of screens and video is changing the advertising  landscape 
at a rapid pace," says Ricky Liversidge, chief marketing officer at DG.  "This 
latest MediaMind  platform  release maximizes  advertisers'  opportunities  to 
reach and establish a  strong connection with consumers.  DG is committed  to 
providing advanced, scalable and effective technology that enables  engagement 
across screens and in a converged video landscape."

Also featured  in this  product  release are  enhancements to  DG's  Analytics 
product surrounding video metrics, as  well as significant additions to  Smart 
Versioning, DG's market-leading dynamic creative optimization (DCO)  solution. 
Staying true to its  heritage as a provider  of scalable advertising  through 
technology, DG continues with this release  to integrate its various tools  to 
enable a smooth campaign  process from creative production  all the way to  ad 
delivery, measurement and optimization.

ABOUT DG

DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and
distribution platform, fueling campaign management across TV, online, mobile
and beyond. Through a combination of technology and services, DG empowers
brands and advertisers towork faster, smarter and more competitively.
Boasting the world's largest hybrid satellite and internet network for
broadcast video delivery, the company's unparalleled campaign management
encompasses multiscreen ad delivery, cross-channel research and analytics, and
unified asset management. The DG product portfolio consists of two
overarching product lines for online and video campaign management: MediaMind
and VideoFusion.

With New  York as  its  center of  operations, DG  is  a global  company  that 
connects over  14,000  advertisers and  7,400  agencies worldwide  with  their 
targeted  audiences  through  an  expansive  network  of  over  50,000   media 
destinations  acrossTV  broadcastanddigital  advertising  in78  countries, 
managing approximately ten  percent of  the world's media  assets. For  more 
information, visit http://www.dgit.com .

                                   # # #

PR Contact
Dana Miller
DG
dmiller@dgit.com
646-437-3737

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This announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
the
information contained therein.

Source: MediaMind via Thomson Reuters ONE
HUG#1689980
 
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