PhoCusWright(R) Founder Philip Wolf joins TrustYou Board
Wolf Embraces Entrepreneurial Spirit & Innovative Tech-Driven Roots
of Global Hospitality-Focused Online Reputation Management Company
DALLAS, TX and MUNICH, GERMANY -- (Marketwired) -- 04/04/13 --
Online reputation management (ORM) market leader for the travel
industry, TrustYou, has added PhoCusWright Founder Philip Wolf to its
board. Wolf, an accomplished entrepreneur credited with building the
premier source for travel and hospitality intelligence, brings
tremendous knowledge and highly sought-after expertise which TrustYou
will leverage as it grows its global footprint.
"Nearly 20 years ago Philip embraced the then-controversial idea that
the quality of information would differentiate winners and losers in
what was the start of the information age," said Ben Jost, CEO &
co-founder of TrustYou. "He spearheaded incredible changes in the
space. Our shared passion for the betterment of travel through
technology and data makes this an exciting relationship."
With travel roots dating back nearly 25 years, Wolf was one of the
earliest adopters who immediately looked to embrace and understand
the Internet. His innate ability to analyze, scrutinize and
comprehend market intelligence and trends made Wolf a thought leader
in this space before thought leaders existed. A sought-after speaker
and former adjunct professor at NYU's Graduate Center for Hospitality
and Tourism, Wolf has been widely quoted and tapped as a resource
with leading media outlets including CNN, Business Week, The Wall
Street Journal and The New York Times. He has also been a
distinguished lecturer at the Cornell University School of Hotel
"TrustYou's ability to catalogue the vast array of user reviews is
second to none," said Wolf. "In a data glut world where information
is free, TrustYou focuses on the priceless: what it means."
Philip serves as board director for travel companies on four
continents. In addition to the successful sale in 2011 of the company
he founded in 1994, Wolf was involved in the sale of Newtrade to
Expedia (2002), TravelJigsaw (now rentalcars.com) to Priceline (2010)
and the IPO of MakeMyTrip on NASDAQ (2010). "I look forward to
helping the TrustYou team grow the business and shareholder value,"
The TrustYou solutions extend far beyond monitoring; its holistic
approach to include increasing reviews, distribution of content and
marketing reputation is extremely valuable for individual properties,
hotel brands, destinations, OTAs and virtually every segment of the
industry. TrustYou has a philosophy of the review space overall and
how it relates to driving revenue and impacting bottom line results.
Its newly launched Reputation Machine campaign focuses on this
philosophy: the 360-degree approach to the ORM space and driving
Since 2008, TrustYou has set the standard for reputation management
with solutions for hospitality-industry businesses to analyze online
reviews, tweets and posts across the social web, to gather trusted
reviews directly from its customers, and to use the authentic
conversations to successfully market online reputations.
TrustYou's monitoring dashboards capture sentiment and opinions from
millions of comments in one easy-to-view place from sources like
Tripadvisor, Facebook, Google+, Twitter, Yelp and more across 23
different languages. In addition, TrustYou provides free online
customer satisfaction surveys and marketing tools for all hotels.
TrustYou's international team hails from 23 countries and speaks more
than 20 different languages. The company already has more than 10,000
customers in 60 countries and monitors over 400,000 hotels, provide
an extensive base for competitive analysis. TrustYou's clients
include individual hotels, independent boutique chains, destinations
and major global brands such as Accor, Marriott, Starwood, Hard Rock
Cafes and Best Western Hotels. The company's partnerships span an
impressive variety of organizations; from tech companies like Google,
Trust and Micros, to destination-specific alignment with Germany and
Switzerland to develop the countries' official star-rating systems
for hotels. TrustYou's headquarters are in Dallas, USA and Munich,
Germany, with further representatives in the U.K., the Netherlands,
France, Central Europe, Asia and Australia. To learn more about
TrustYou visit www.trustyou.com.
Â©2013 TrustYou, All rights reserved.
The following files are available for download:
-- Reputation Machine
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