Scott Crutchfield Named Among Supply & Demand Chain Executive’s 2013 “Pros to Know” Award Winners

  Scott Crutchfield Named Among Supply & Demand Chain Executive’s 2013 “Pros
  to Know” Award Winners

Crocs Chief Operating Officer Highlighted as a Leading Supply Chain Executive

Business Wire

NIWOT, Colo. -- April 4, 2013

Crocs, Inc. (NASDAQ: CROX), the global footwear leader known for bringing
comfort to the world’s feet, today announced the company’s chief operating
officer Scott Crutchfield has been named one of Supply & Demand Chain
Executive’s “Pros to Know” award winners. Supply & Demand Chain Executive is
an international business-to-business publication that addresses supply
chain-related issues and challenges, and recognizes industry leaders with an
annual “Pros to Know” award.

(Photo: Business Wire)

(Photo: Business Wire)

Crutchfield was recognized for proactively addressing potential challenges
associated with managing a global supply chain. In 2012, Crutchfield began
implementing an SAP enterprise resource program, streamlined responsibilities
at distribution centers, led lean manufacturing initiatives, diversified
manufacturing locations, and helped publish Crocs’ first sustainability

“As Crocs continues its global growth, a seamless supply chain is more
important than ever,” said Crutchfield. “Not only do we deliver more than 300
footwear styles to 90 countries around the world on a daily basis, but we have
created a low touch supply chain that manufactures and delivers that product
in the most cost-effective manner possible.”

Honoring the supply chain’s best and brightest, Supply & Demand Chain
Executive’s “Pros to Know” includes professionals proactively working to
improve their organization’s business functions in a number of
categories—including manufacturing and production output; procurement;
logistics; risk mitigation strategies; sourcing; financial operations;
packaging and distribution; transportation; and much more.

“The number of issues that can present themselves in one’s business truly run
the gamut—from a dysfunctional product component found within a manufacturer’s
tier three level of the supply chain to clarifying a business’s procurement
strategy for reduced costs,” said Barry Hochfelder, editor, Supply & Demand
Chain Executive. “The depth and breadth of supply chain challenges is not
always clear. Professionals like Crutchfield who work to overcome such issues
and grow the global supply chain at the same time deserve recognition for
their achievements.”

Now in its 13th year, the Supply & Demand Chain Executive “Pros to Know”
awards recognize both ends of the supply chain. This includes honoring the
“providers” -- individuals from software firms, service providers,
consultancies or academia who helped their supply chain clients or the supply
chain community prepare to meet industry challenges. This also includes
honoring the “practitioners,” -- those supply chain executives who
demonstrated leadership by managing risk in the supply chain; provided
competitive advantage; and delivered value to the bottom line.

Supply & Demand Chain Executive issued a call for entries in the last quarter
of 2012. Beginning in January 2013, the publication’s editorial selection
committee reviewed close to 400 entries to find the applicants that best fit
the criteria.

The full list of 2013 “Pros to Know” award winners became available Feb. 14 on The expanded awards coverage and winners list will appear in
the March 2013 issue of Supply & Demand Chain Executive magazine and online

About Crocs, Inc.

Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for
men, women and children with more than $1 billion in annual revenue. The
company offers several distinct shoe collections with more than 300
four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a
proprietary, revolutionary technology that gives each pair of shoes the soft,
comfortable, lightweight, non-marking and odor-resistant qualities that Crocs
wearers know and love. Crocs fans “Get Crocs Inside” every pair of shoes, from
the iconic clog to new sneakers, sandals, boots and heels. Since its inception
in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90
countries around the world.

Get social with Crocs –,,,

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is the executive's user manual for successful
supply and demand chain transformation, utilizing hard-hitting analysis,
viewpoints and unbiased case studies to steer executives and supply management
professionals through the complicated, yet critical, world of supply and
demand chain enablement to gain competitive advantage. Supply & Demand Chain
Executive is a publication of Cygnus Business Media. Visit us on the Web at and on smart phones and tablets at

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Crocs, Inc.
Shelley Weibel, 303-848-7000
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