Twitter Users Say, "Give Me Starbucks Over McDonald's(R) -- for Food!"
NORWALK, CT -- (Marketwired) -- 04/04/13 -- How do we know? Because
Twitter demographics, now included in Engage121, an industry-leading
social media management application, makes it possible to glean this
type of marketing intelligence. Engage121 provides users aggregated
opinion data about their followers' preferences for brands, hobbies,
sports, schools, restaurants, travel and more. So, Engage121 clients
can better understand their customers' habits, profiles and
Added in response to a growing demand for streamlined access to
actionable social media data, this new feature provides Engage121
clients with powerful info-graphics describing their Twitter
-- Whether they are male or female.
-- Their interests.
-- Where they like to shop and eat.
-- Who they follow.
-- How active they are.
-- The languages they speak.
-- Their family status.
-- ...and much more.
"Our clients' interest in social media is focused on achieving critical
-- and measurable -- business metrics, such as increasing traffic at
local store outlets. Our new Twitter demographics allow clients to
better understand how to target their customers," according to Jon
Victor, CEO of Engage121, Inc.
Access to the new Twitter demographics feature in Engage121 for a
single Twitter handle is included in the Engage121 standard reporting
For more information on the type of insights Engage121 provides, or
to discuss interesting insights this kind of demographic analysis can
provide, please contact Mark D'Andrea, SVP Marketing at
firstname.lastname@example.org or @dandrmar.
About Engage 121, Inc.
Founded in 1998, Engage121, Inc. offers the
most comprehensive social media management application for global
brands, agencies and organizations with local sales outlets. Its
flagship product, Engage121, enables organizations to monitor,
evaluate and respond in real time to social media activity across the
widest range of platforms, including but not limited to Facebook,
Twitter, and YouTube, as well as consumer review sites and blogs.
Engage121 also allows content deployment in a centralized, controlled
and compliant manner. For more than a decade, the company has
provided a suite of media and communications services to over 1,000
businesses and organizations and brings this wealth of experience to
its social media clients. For more information, please visit
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