Rural Media Group : Rural Media Group: Professional Roughstock Series and RFD-TV Announce Multi-Year Broadcast Agreement. 2-year

  Rural Media Group : Rural Media Group: Professional Roughstock Series and
   RFD-TV Announce Multi-Year Broadcast Agreement. 2-year Deal Brings Rodeo
                  Programming to 43-Million U.S. Households

PRESS RELEASE

Professional Roughstock and RFD-TV Announce Multi-Year Broadcast Agreement

Two-year Deal to Bring PRS Programming to 43-Million U.S. Households Every
Friday Night Beginning in May 2013

BELLE FOURCHE, SD - April 4, 2013 - Professional Roughstock Inc. and Rural
Media Group announced today a multi-year TV contract that will combine the
country's fastest growing rodeo sports series with the nation's most important
rural network, RFD-TV. The agreement will bring weekly Professional
Roughstock Series (PRS) programming to more than 43-million U.S. households
beginning Friday, May 3^rd.

"We couldn't be happier with the arrangement," said Spud Whitman, PRS
President. "This is a great step forward for our series which is growing
faster than ever right now."

The Professional Roughstock Series features the country's top bareback, saddle
bronc and bull riders who compete in live events across the country.
Highlights of those events will be brought to RFD-TV in the form of 30-minute
programs that will debut at 10pm Eastern Time on May 3^rd. Each original
episode will then be re-broadcast the following Sunday afternoon at 2:30pm
Eastern.

"The addition of PRS to RFD-TV is the next step forward for us in our drive to
bring more western sports and quality event programming to our viewers and
fans," said Randy Bernard, CEO of Rural Media Group. "We look forward to
further enhancing the popularity of the sport and to bringing PRS into more
and more households through our strong cable and satellite distribution."

The first episode, set to air on May 3^rd, will be an introductory show. "Our
goal is not only to entertain but to build a fan base for our series," Whitman
said. "A big part of that is to help the broader RFD-TV audience understand
what it takes to succeed in each of our disciplines; bareback, saddle bronc
and bull riding."

Whitman says it's important to Pro Roughstock to build relationships between
the viewers and the riders. He says they plan to do that by introducing the
audience to the competitors with periodic feature stories. "And we want to add
to that the backstories of the horses and bulls that are the other side of the
equation in the PRS. We'd like to build the reputations of our stock
contractors and the animal athletes they bring, as well."

The broadcast team includes Whitman a 5-time PBR World Finalist, Monty
"Hawkeye" Henson, a 5-time World Saddle Bronc Champion, Kelly Timberman, World
Bareback Champion and multi-year NFR qualifier, and handling the play-by-play
duties will be well-known veteran announcer Justin McKee. The PRS plans to
produce 32 episodes this season, comprising 16 hours of original programming.

                                     ###

Notes to Editors:

About Professional Roughstock (PRS):Headquartered in Belle Fourche, SD, the
Professional Roughstock Series features the top names in Bareback riding,
Saddle Bronc, and Bull Riding matched up with hand-picked world class animal
athletes. The PRS televises each of their self-produced events to a national
U.S. audience through RFD-TV. For more information on the PRS go to
www.proroughstock.com.

CONTACT:  Darren Epstein

          darren@proroughstock.com

          (Mobile) 818-929-8707

About Rural Media Group (RMG):Rural Media Group, Inc., formed in 2008, is the
world's leading provider of multimedia content dedicated to the rural and
western life. RMG is the parent company of RFD-TV, FamilyNet, RURAL TV,
RFD-TV the Magazine and RFD-TV the Theatre. RFD-TV, the flagship network for
RMG, launched in December 2000. RFD-TV is the nation's first 24-hour
television network dedicated to serving the needs and interests of rural
America with programming focused on agriculture, equine and the rural
lifestyle, along with traditional country music and entertainment. RMG
acquired FamilyNet, America's trusted entertainment network dedicated to
providing wholesome and responsible viewing choices for today's diverse
family. RURAL TV produces rural business news covering commodity markets for
both cash and futures. Daily productions include Market Day Report and the
Rural Evening News. RMG networks are distributed into more than 61 million
homes worldwide by DBS and cable systems including DISH Network, DIRECTV^®,
Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom, Charter, Optimum,
Brighthouse, Suddenlink, Time Warner, Cox, and more than 600 independent rural
cable systems. RFD-TV The Magazine is the print programming guide for the
networks, which has attracted some 200,000 paid subscribers. RFD-TV The
Theatre is a 2000 capacity soft seat venue in Branson, MO where entertainment
programming is produced. Corporate headquarters are in Omaha, NE, and
production operations are in Nashville, TN. For more information, visit
www.rfdtv.com, www.myruraltv.com, and www.familynet.com. Follow us on Twitter
and Facebook: @OfficialRFDTV @RURALTV @FamilyNet

CONTACT:  Sarah A.Chase

          sarahc@rfdtv.com

          (Mobile) 402-889-5152

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Source: Rural Media Group via Thomson Reuters ONE
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